Comments on: Hype vs. Buzz

By: Découvre tout le buzz du net en vidéo sur votre PC ainsi que sur votre Smartphone grâce à notre site compatible. Grâce à RedBuzz vous allez être au courant de toutes les actualités vidéo d'internet, que ce soit des vidéos Américaines ou Chinois

Fri, 09 Dec 2011 17:55:19 +0000

Découvre tout le buzz du net en vidéo sur votre PC ainsi que sur votre Smartphone grâce à notre site compatible. Grâce à RedBuzz vous allez être au courant de toutes les actualités vidéo d’internet, que ce soit des vidéos Américaines ou C…

[...]Hype vs. Buzz[...]…

By: Karly Kallaher

Karly Kallaher — Sat, 07 May 2011 04:11:26 +0000

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By: How to Promote a Brand New Blog - Sugarrae

How to Promote a Brand New Blog - Sugarrae — Thu, 08 Jul 2010 07:04:47 +0000

[...] media, and it shouldn’t stop webmasters either. Just be sure to remember that there is a difference between hype and buzz. You want to develop the latter and not the [...]

By: Jim

Jim — Fri, 05 Jan 2007 00:09:58 +0000

The difference is the quality of the product that’s being promoted.

1. Hype = the injection of money to create noise, to mask a usually inferior product. Hollywood blockbusters, sporting contests, and music industry figures are derided for being ‘over-hyped.’ The implication is the product can’t stand alone. Spend loads of money, makes loads of noise, then we’ll all get excited.

2. Buzz = authentic opinion seemingly from grass roots discussion. Generally, buzz is related to a grass roots type movement…There is a buzz about a fashion designer, a band, a new play whatever. These movements begin, via smart respected people who have viral conversations - ie what they say, literally goes.

Therefore the difference between buzz and hype is that you need a decent product to have a chance of generating ‘buzz’, but if you don’t, you can revert to ‘hype.’ I think that’s why that other great philosopher - I think it was Flava Flav of Public Enemy - warned us ‘Don’t Believe The Hype.”