http://blog.ogilvypr.com/2006/11/how-brands-use-youtube-two-levels/ An Exploration of What Influences Us Sat, 11 Feb 2012 14:41:16 +0000 http://wordpress.org/?v=2.7 hourly 1 http://blog.ogilvypr.com/2006/11/how-brands-use-youtube-two-levels/comment-page-1/#comment-51881 olivia Mon, 07 Jun 2010 12:22:59 +0000 http://66.117.58.154/wordpress/?p=46#comment-51881 This is a great read.. thanks for the info! I was checking up on the topic and i also came across an article that listed out some of the most successful campaigns on youtube: http://blog.socialmaximizer.com/youtube-business-use-cases/ This is a great read.. thanks for the info!
I was checking up on the topic and i also came across an article that listed out some of the most successful campaigns on youtube: http://blog.socialmaximizer.com/youtube-business-use-cases/

]]> http://blog.ogilvypr.com/2006/11/how-brands-use-youtube-two-levels/comment-page-1/#comment-17585 Bruno Ancona Lopes Fri, 01 Aug 2008 19:13:36 +0000 http://66.117.58.154/wordpress/?p=46#comment-17585 @Gunjan: Communities need fuel. Videos are great because they are easy and quick to digest. People loving sharing videos, commenting and rating them. Although this post is more focused at YouTube, it's worthy of mention that YouTube videos get a lot more views when there's an strategy in place for its delivery on social networks. =) I hope these thoughts help! Cheers! @Gunjan: Communities need fuel. Videos are great because they are easy and quick to digest. People loving sharing videos, commenting and rating them. Although this post is more focused at YouTube, it’s worthy of mention that YouTube videos get a lot more views when there’s an strategy in place for its delivery on social networks. =)
I hope these thoughts help! Cheers!

]]> http://blog.ogilvypr.com/2006/11/how-brands-use-youtube-two-levels/comment-page-1/#comment-15 Gunjan Thu, 04 Jan 2007 17:37:54 +0000 http://66.117.58.154/wordpress/?p=46#comment-15 So, under the social media level, i understand the 'Useful Video' and 'Co-creation' concepts - but am unclear about how videos support community building? The community could be part of a larger brand, and the brand actually engages with the user? So, under the social media level, i understand the ‘Useful Video’ and ‘Co-creation’ concepts - but am unclear about how videos support community building? The community could be part of a larger brand, and the brand actually engages with the user?

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