Caution: Objects are Closer than they Appear
by Kristin Parrish
Category: Uncategorized
You know that saying, “Objects are Closer than they Appear”? Well, what do you call it when they actually aren’t closer, because they don’t exist, they just appear? Perplexed? Don’t worry, it’s supposed to be that way…
World renown street artist and optical illusion specialist, Julian Beever, better known as the “Pavement Picasso“, is at it again! This time in the heart of NYC, working with Aveeno in support of the Keep America Beautiful campaign.
Many long hours were put in to Julian’s first New York piece (mostly you can find his work in Europe and Australia) in preparation for the official unveiling of the Aveeno Fountain of Youth on January 25, 2007. All preparation was “top secret”, with the Pavement Picasso creating his masterpiece behind the walls of a collapsible tent. Passers by could only get a hint of the behind-the-scenes action from the banners intriguing them to, “Discover Your Natural Beauty at the Fountain of Youth”.
Despite the frigid temperatures and long (literally) horizontal hours, the results were amazing. The Aveeno Fountain of Youth event received much attention, including mention from Charlie Gibson on ABC’s World News Now. You can check out Julian’s creation of the Aveeno Fountain of Youth for yourself in the Pavement Picasso Flickr Gallery and this YouTube video:
…Oh, and don’t forget to make a wish!
6 Responses to “Caution: Objects are Closer than they Appear”
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Crossing the Pond Working with the Media in the UK and USA
February 2nd, 2007 at 10:39 am
This guy is amazing, I’m glad he worked with us on this
February 20th, 2007 at 11:20 am
Thank you for sending me the video of how Beever works his magic. It was very interesting to watch.
February 20th, 2007 at 9:26 pm
Thanks Kristin for givin me the link to watch how Julian Beever did the Aveeno Fountain of Youth.
Appreciate it!
nic
November 20th, 2007 at 7:19 am
Hi Kristin,
this video is great!I am desperatly trying to get in touch with Julian. I am product manager for Maybelline and would like to bring him to my country for a new product launch that we are preparing next year.
Do you know how could I reach him? (i have tried through e-mail at his web, but it is not functioning) . Please, if you have any news, that would help a lot.
Thank you.
Nina
May 17th, 2008 at 10:24 am
Hi Kristin,
I’m also trying to get hold of Julian Beever for a large project in Japan next year. Is there any way you could let me know a way of getting in touch with him.
Thanks,
Rod Findley
c.2K, Los Angeles
June 1st, 2009 at 12:25 am
Mornin`
Awesome post, Love the read! And i wud have to answer them all with YES!!:P