360DigitalInfluence

Ogilvy Public Relations Worldwide
Apr 12

The 25 Basic Styles of Blogging … And When To Use Each One

When we are coaching clients on the types of blog posts and what to post about, we often talk about styles of posting and what each is good for. Some types of posts are good when you don’t have time to really write something detailed. Link posts are great to start to provide resources for readers. Using a “top ten” list style is wonderful link bait - using driving curious readers to click and read more. Yet until now, these categories we have intuitively understood haven’t been aggregated together. In an effort to put all of this information together, we just designed a presentation for the World’s Best Presentation Contest over at Slideshare that outlines our list of the 25 basic styles of blogging, and when to use each one. You can see the presentation here:

If you like the presentation, follow the links to SlideShare and add your vote. And if you’re a blogger, let us know which styles you use more often, and if there are others you use which we missed.

14 Responses to “The 25 Basic Styles of Blogging … And When To Use Each One”

  1. Associated Knowledge :: Using Interactive, Learning, and Collaborative Technology to Create Stronger Associations : What Blogging Style are You? Says:

    [...] Anyone who has been blogging for any period of time definitely develops a unique voice, style and approach to their content. But did you ever hit a dry spell or wonder if there is a more effective way to communicate your message? Ogilvy PR coaches clients on this topic regularly as they discuss types of blog posts and what to post about. Here is an excerpt from their blog posting on the discussion Some types of posts are good when you don’t have time to really write something detailed. Link posts are great to start to provide resources for readers. Using a “top ten” list style is wonderful link bait - using driving curious readers to click and read more. Yet until now, these categories we have intuitively understood haven’t been aggregated together. [...]

  2. juliopreuss.com » 25 estilos de blogar e quando usá-los Says:

    [...] Apresentação de Rohit Bhargava e Jesse Thomas, da equipe 360 º Digital Influence da Ogilvy PR, descreve e exemplifica 25 estilos de posts e avalia a facilidade de escrevê-los, seu potencial de geração de buzz e o número de vezes que devem ser usados por semana. Parece uma c****** de regra exagerada, mas pode ser útil para explicar para os clueless o que ajuda a popularizar um blog. [...]

  3. Educational Technology and Life » Blog Archive » Link: 25 Types of Blogs Says:

    [...] 25 Types of Blogs (Via Alfred Thompson the Cyberspace People Watcher.) Alfred links to Rohit Bhargava and Jesse Thomas’ “The 25 Basic Styles of Blogging.” This is a good read for anyone who blogs or is interested in what blogging is about… and it offers some structure for blogging that teachers can share with their students. :) [...]

  4. Fusion Finds » Blog Archive » Blog Bling Says:

    [...] Continuing with this blogging topic, I came across a great slideshare show, The 25 Basic Styles of Blogging, on Mark Wagner’s Educational Technology and Life Blog. Rohit Bhargava and Jesse Thomas of 360 Digital Influence Blog published the show. Now that I know I have visitors, I will have to apply some of their recommendations. [...]

  5. idolresources.com » 25 Basic Styles of Blogging Says:

    [...] Rohit Bhargav share this presentation in which 25 basic styles of blogging are identified. Many of these applications to blogging fit perfectly in a variety of educational applications. [...]

  6. Selbständig im Netz Says:

    15 Tipps mit denen Sie Ideen für Ihre Blog-Posts finden

    Für viele Blogger ist es, nach einer Anfangsphase, oft schwer neue Themen für Ihren Blog zu finden. Sie haben über all das, was sie bewegt, schon geschrieben. Nun haben sie Schwierigkeiten die Post-Frequenz aufrecht zu erhalten.
    Deshalb …

  7. edvibes.com Says:

    [...] The 25 Basic Styles of Blogging… And When to Use Each One Slideshow [...]

  8. indiessance Says:

    perhaps, through a fusion of various styles, the blogger may generate interest. on my music blog, I use combinations of the photo, link, review, interview, event, feature, video and insight styles. And since music is a broad-spectrum interest, there is plenty of music-related content to glean from.

  9. Dahlia Says:

    Good for people to know.

  10. Blog Easy 123 » Types of Blogging Says:

    [...] 1- Rohit Bhargava, “The 25 basic styles of blogging,” retrieved on 8th of March, 2009 from http://blog.ogilvypr.com/2007/04/157/ [...]

  11. Vu Tong Says:

    Amusing to say the least.

  12. 35 Non-Google SEO How tos, Tutorials & Other Resources | SEOptimise Says:

    [...] The 25 Basic Styles of Blogging … And When To Use Each One [...]

  13. 25 Types of Blog Posts « Blogging Lessons Says:

    [...] Read and view this well made post and presentation by a public relations firm. [...]

  14. links for 2008-12-03 « Participatory TV Says:

    [...] The 25 Basic Styles of Blogging … And When To Use Each One Hmmmmm. Just like the 7 archetypal narratives, huh? (tags: blogging blogs guidelines tools tips) [...]

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