Comments on: It’s Time for Measurement of Social Media http://blog.ogilvypr.com/2007/04/its-time-for-measurement-of-social-media/ An Exploration of What Influences Us Sat, 11 Feb 2012 16:19:47 +0000 http://wordpress.org/?v=2.7 hourly 1 By: What are the results? « Kendall Wadsworth http://blog.ogilvypr.com/2007/04/its-time-for-measurement-of-social-media/comment-page-1/#comment-42412 What are the results? « Kendall Wadsworth Thu, 02 Apr 2009 15:59:46 +0000 http://blog.ogilvypr.com/?p=161#comment-42412 [...] time to talk about what are some of the results that come out of these companies and tools. Both John Bell of Ogilvy and Charlene Li of Forrester Research discuss two different ways of understanding the [...] [...] time to talk about what are some of the results that come out of these companies and tools. Both John Bell of Ogilvy and Charlene Li of Forrester Research discuss two different ways of understanding the [...]

]]> By: exsmoker http://blog.ogilvypr.com/2007/04/its-time-for-measurement-of-social-media/comment-page-1/#comment-8702 exsmoker Mon, 01 Oct 2007 03:34:41 +0000 http://blog.ogilvypr.com/?p=161#comment-8702 Hello All, I was reading around some of the posts here and I found interesting things that you guys talk about, I just made a blog about quitting smoking resources and ideas that you might want to check out. If someone is interested in this topic just go to; http://endthehabitnow.blogspot.com and let me know what you think. Your honest feedback would be greatly appreciated. Thanks in advance. Hello All,

I was reading around some of the posts here and I found interesting things that you guys talk about, I just made a blog about quitting smoking resources and ideas that you might want to check out.
If someone is interested in this topic just go to; http://endthehabitnow.blogspot.com and let me know what you think. Your honest feedback would be greatly appreciated.
Thanks in advance.

]]> By: The Smoking Foot » Blog Archive » Web Analytics http://blog.ogilvypr.com/2007/04/its-time-for-measurement-of-social-media/comment-page-1/#comment-4813 The Smoking Foot » Blog Archive » Web Analytics Tue, 17 Jul 2007 13:04:02 +0000 http://blog.ogilvypr.com/?p=161#comment-4813 [...] Social Media Measurement [...] [...] Social Media Measurement [...]

]]> By: 360 Digital Influence » Blog Archive » Building a solid foundation http://blog.ogilvypr.com/2007/04/its-time-for-measurement-of-social-media/comment-page-1/#comment-2892 360 Digital Influence » Blog Archive » Building a solid foundation Thu, 31 May 2007 18:04:01 +0000 http://blog.ogilvypr.com/?p=161#comment-2892 [...] Our fearless leader, John Bell, who is co-moderating today, has been preaching loudly about the need for legit metrics for the work that all of us in the social media sphere have our hands in. A few of his recent thoughtful and warranted diatribes can be read here, here and here. [...] [...] Our fearless leader, John Bell, who is co-moderating today, has been preaching loudly about the need for legit metrics for the work that all of us in the social media sphere have our hands in. A few of his recent thoughtful and warranted diatribes can be read here, here and here. [...]

]]> By: links for 2007-05-15 at Framtider.net http://blog.ogilvypr.com/2007/04/its-time-for-measurement-of-social-media/comment-page-1/#comment-2303 links for 2007-05-15 at Framtider.net Tue, 15 May 2007 22:22:41 +0000 http://blog.ogilvypr.com/?p=161#comment-2303 [...] 360 Digital Influence: It’s Time for Measurement of Social Media John Bell pÃ¥ Ogilvy om hur annonsörer kan räkna pÃ¥ effekten av social marknadsföring. (tags: annonser marknadsföring uppmärksamhet john_bell ogilvy bloggosfären den_sociala_webben samtalet ekonomi statistik) [...] [...] 360 Digital Influence: It’s Time for Measurement of Social Media John Bell pÃ¥ Ogilvy om hur annonsörer kan räkna pÃ¥ effekten av social marknadsföring. (tags: annonser marknadsföring uppmärksamhet john_bell ogilvy bloggosfären den_sociala_webben samtalet ekonomi statistik) [...]

]]> By: David Johnson http://blog.ogilvypr.com/2007/04/its-time-for-measurement-of-social-media/comment-page-1/#comment-1282 David Johnson Fri, 27 Apr 2007 15:15:25 +0000 http://blog.ogilvypr.com/?p=161#comment-1282 rafat and the paidcontent crew just put on a confab for the economics of social media. it would most likely be of interest to this group: http://www.econsm.com/ rafat and the paidcontent crew just put on a confab for the economics of social media. it would most likely be of interest to this group: http://www.econsm.com/

]]> By: Social media - en allt viktigare kanal - där mätverktyg saknas « PR 2.0 http://blog.ogilvypr.com/2007/04/its-time-for-measurement-of-social-media/comment-page-1/#comment-1242 Social media - en allt viktigare kanal - där mätverktyg saknas « PR 2.0 Wed, 25 Apr 2007 08:47:51 +0000 http://blog.ogilvypr.com/?p=161#comment-1242 [...] Däremot sÃ¥ sprang jag pÃ¥ det utmärkta blogginlägget: “It’s Time for Measurement of Social Media” av John Bell (Oglivy PR). Inte heller han kan rekommendera nÃ¥gra riktigt bra universala mätverktyg för denna spretiga värld. Men har belyser sÃ¥väl problem som möjligheter pÃ¥ ett mycket bra sätt. [...] [...] Däremot sÃ¥ sprang jag pÃ¥ det utmärkta blogginlägget: “It’s Time for Measurement of Social Media” av John Bell (Oglivy PR). Inte heller han kan rekommendera nÃ¥gra riktigt bra universala mätverktyg för denna spretiga värld. Men har belyser sÃ¥väl problem som möjligheter pÃ¥ ett mycket bra sätt. [...]

]]> By: Jim Dowling http://blog.ogilvypr.com/2007/04/its-time-for-measurement-of-social-media/comment-page-1/#comment-1239 Jim Dowling Tue, 24 Apr 2007 23:43:09 +0000 http://blog.ogilvypr.com/?p=161#comment-1239 You didn't tell me. Amongst us civilians, that would depend on how many friends you had to talk to (access/exposure), who was prepared to listen to you (influence), and how deeply care you about the subject anyway. This takes us into an area of social grouping / social DNA. There's compare me and you and the example of Nick Cave. John - Tier 1 Blogs about Nick Cave Tags stuff on Nick Cave Is in various groups, has bought several albums off i-Tunes, selected him on Pandora etc... Jim - Tier 2 Blogs occasionally about alternative music Tags stuff on all sorts of bands which from time to time may include NC & Bad seeds. Buys music from the same category as Nick Cave We can assume...or come up with a calculation which assumes...how many times I'm likely to talk about Nick, and how many times you are? And would this not simply be placing me and you in our beloved Ogilvy funnel...(where you are a 'loyal' Nick Cave fan whilst I am 'interested / aware?') I don't think we're far off. Is there a mathematician anywhere? You didn’t tell me.

Amongst us civilians, that would depend on how many friends you had to talk to (access/exposure), who was prepared to listen to you (influence), and how deeply care you about the subject anyway.

This takes us into an area of social grouping / social DNA. There’s compare me and you and the example of Nick Cave.

John - Tier 1
Blogs about Nick Cave
Tags stuff on Nick Cave
Is in various groups, has bought several albums off i-Tunes, selected him on Pandora etc…

Jim - Tier 2
Blogs occasionally about alternative music
Tags stuff on all sorts of bands which from time to time may include NC & Bad seeds.
Buys music from the same category as Nick Cave

We can assume…or come up with a calculation which assumes…how many times I’m likely to talk about Nick, and how many times you are? And would this not simply be placing me and you in our beloved Ogilvy funnel…(where you are a ‘loyal’ Nick Cave fan whilst I am ‘interested / aware?’)

I don’t think we’re far off. Is there a mathematician anywhere?

]]> By: John Bell http://blog.ogilvypr.com/2007/04/its-time-for-measurement-of-social-media/comment-page-1/#comment-1229 John Bell Tue, 24 Apr 2007 12:24:53 +0000 http://blog.ogilvypr.com/?p=161#comment-1229 Jim - I couldn't agree more that the look-them-in-the-eye conversation is important. That's where we have tried to be up until now. Yet as our budgets grow, clients need something more. We are starting to unleash some sizaeble social media programs. The budgets are not coming from PR but elsewhere in the organization often taken from traditional ad budgets offline and online. To justify this, clients want some trustworthy metric. (Some clients will never be satisfied with this shift as they are invested in the mechanism of advertising) Reagarding the multiplier - yup, that's what we need. There's another elusive multiplier out there - how many people am I likely to recommend Nick Cave's Grinderman CD? BzzAgent developed a formal way to promote this spiderweb of conversations. But amongst us civilians, how many people are we likely to reccommend a product to? There are so many variables that my head hurts again. But did I tell you just how fabulous the Grinderman CD was? Jim - I couldn’t agree more that the look-them-in-the-eye conversation is important. That’s where we have tried to be up until now. Yet as our budgets grow, clients need something more. We are starting to unleash some sizaeble social media programs. The budgets are not coming from PR but elsewhere in the organization often taken from traditional ad budgets offline and online. To justify this, clients want some trustworthy metric. (Some clients will never be satisfied with this shift as they are invested in the mechanism of advertising)

Reagarding the multiplier - yup, that’s what we need. There’s another elusive multiplier out there - how many people am I likely to recommend Nick Cave’s Grinderman CD? BzzAgent developed a formal way to promote this spiderweb of conversations. But amongst us civilians, how many people are we likely to reccommend a product to? There are so many variables that my head hurts again.

But did I tell you just how fabulous the Grinderman CD was?

]]> By: jerrysjuicebar.com » Blog Archive » Size Matters? http://blog.ogilvypr.com/2007/04/its-time-for-measurement-of-social-media/comment-page-1/#comment-1222 jerrysjuicebar.com » Blog Archive » Size Matters? Tue, 24 Apr 2007 01:07:06 +0000 http://blog.ogilvypr.com/?p=161#comment-1222 [...] John Bell has an interesting discussion on his blog about measurement criteria and measurement formulas. [...] [...] John Bell has an interesting discussion on his blog about measurement criteria and measurement formulas. [...]

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