http://blog.ogilvypr.com/2007/04/measurement-metrics-to-guide-social-media-strategy/ An Exploration of What Influences Us Sat, 11 Feb 2012 17:23:23 +0000 http://wordpress.org/?v=2.7 hourly 1 http://blog.ogilvypr.com/2007/04/measurement-metrics-to-guide-social-media-strategy/comment-page-1/#comment-3244 Elementos para medir nuestra influencia « Buzz Director Wed, 13 Jun 2007 23:14:46 +0000 http://blog.ogilvypr.com/?p=164#comment-3244 [...] Os dejo la imagen que resume como ve la medición de la influencia sobre el entorno social media una de las agencias más punteras en este campo, como esOgilvyy [...] [...] Os dejo la imagen que resume como ve la medición de la influencia sobre el entorno social media una de las agencias más punteras en este campo, como esOgilvyy [...]

]]> http://blog.ogilvypr.com/2007/04/measurement-metrics-to-guide-social-media-strategy/comment-page-1/#comment-2890 360 Digital Influence » Blog Archive » Building a solid foundation Thu, 31 May 2007 16:22:03 +0000 http://blog.ogilvypr.com/?p=164#comment-2890 [...] Our fearless leader, John Bell, who is co-moderating today, has been preaching loudly about the need for legit metrics for the work that all of us in the social media sphere have our hands in. A few of his recent thoughtful and warranted diatribes can be read here, here and here. [...] [...] Our fearless leader, John Bell, who is co-moderating today, has been preaching loudly about the need for legit metrics for the work that all of us in the social media sphere have our hands in. A few of his recent thoughtful and warranted diatribes can be read here, here and here. [...]

]]> http://blog.ogilvypr.com/2007/04/measurement-metrics-to-guide-social-media-strategy/comment-page-1/#comment-2087 Today’s Annotated links : UberNoggin: Big Brains - Big Ideas Wed, 09 May 2007 15:36:45 +0000 http://blog.ogilvypr.com/?p=164#comment-2087 [...] Measurements to Guide Social Media Strategies This is full of what I’d consider common sense but it’s useful to remember that part of a campaign should be watching and measuring its viral effects. [...] [...] Measurements to Guide Social Media Strategies This is full of what I’d consider common sense but it’s useful to remember that part of a campaign should be watching and measuring its viral effects. [...]

]]> http://blog.ogilvypr.com/2007/04/measurement-metrics-to-guide-social-media-strategy/comment-page-1/#comment-1616 John Bell Wed, 02 May 2007 17:28:27 +0000 http://blog.ogilvypr.com/?p=164#comment-1616 Great point. Depending on the SNS there may be activity that can be counted by some of the measures above. But if we are talking about a branded SNS or communities like the ones that Live Worlds does for mini and Campbells or the ones that Communispace does, then the value comes more from relationship management. Still measureable, but I think you are gauging a "activity" along the lines of what you list above, you are probably doing surveys (like Informative) to index promoters et al and you are probably dipping into that community for product, service or issue ideas and feedback which can be valued against research costs. Great point. Depending on the SNS there may be activity that can be counted by some of the measures above. But if we are talking about a branded SNS or communities like the ones that Live Worlds does for mini and Campbells or the ones that Communispace does, then the value comes more from relationship management. Still measureable, but I think you are gauging a “activity” along the lines of what you list above, you are probably doing surveys (like Informative) to index promoters et al and you are probably dipping into that community for product, service or issue ideas and feedback which can be valued against research costs.

]]> http://blog.ogilvypr.com/2007/04/measurement-metrics-to-guide-social-media-strategy/comment-page-1/#comment-1596 Nedra Weinreich Wed, 02 May 2007 06:30:54 +0000 http://blog.ogilvypr.com/?p=164#comment-1596 Great list, John, and obviously it will vary based on what types of social media you use in a particular campaign. I'm not sure, though, that your metrics would necessarily capture the value of a social networking site, where the goal is to build a community around a given topic/product. I don't see anything that measures the level of commitment the users have to a given site, such as numbers of RSS subscribers or network members, numbers of people creating/contributing content beyond blog posts/comments (ie, uploading videos and photos), numbers of connections between people, average number of weekly/monthly logins per member, etc. Or are you not including social networking in your definition of social media? There must be some ways to measure engagement in an online community -- do you have some suggestions? Thanks! Great list, John, and obviously it will vary based on what types of social media you use in a particular campaign. I’m not sure, though, that your metrics would necessarily capture the value of a social networking site, where the goal is to build a community around a given topic/product. I don’t see anything that measures the level of commitment the users have to a given site, such as numbers of RSS subscribers or network members, numbers of people creating/contributing content beyond blog posts/comments (ie, uploading videos and photos), numbers of connections between people, average number of weekly/monthly logins per member, etc. Or are you not including social networking in your definition of social media? There must be some ways to measure engagement in an online community — do you have some suggestions? Thanks!

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