Comments on: The 4 Elements to Search Reputation Management http://blog.ogilvypr.com/2007/07/the-4-elements-to-search-reputation-management/ An Exploration of What Influences Us Sat, 11 Feb 2012 16:48:31 +0000 http://wordpress.org/?v=2.7 hourly 1 By: vhv http://blog.ogilvypr.com/2007/07/the-4-elements-to-search-reputation-management/comment-page-1/#comment-63759 vhv Thu, 09 Feb 2012 04:05:43 +0000 http://blog.ogilvypr.com/?p=214#comment-63759 <strong>vhv...</strong> [...]The 4 Elements to Search Reputation Management[...]... vhv…

[...]The 4 Elements to Search Reputation Management[...]…

]]> By: e-réputation http://blog.ogilvypr.com/2007/07/the-4-elements-to-search-reputation-management/comment-page-1/#comment-61710 e-réputation Tue, 03 Jan 2012 13:10:11 +0000 http://blog.ogilvypr.com/?p=214#comment-61710 <strong>e-réputation...</strong> [...]The 4 Elements to Search Reputation Management[...]... e-réputation…

[...]The 4 Elements to Search Reputation Management[...]…

]]> By: Arthur - Reputation Management http://blog.ogilvypr.com/2007/07/the-4-elements-to-search-reputation-management/comment-page-1/#comment-57791 Arthur - Reputation Management Mon, 22 Aug 2011 04:56:10 +0000 http://blog.ogilvypr.com/?p=214#comment-57791 Hi I'd like to ask permission to post this article on our E-book on reputation management. With credits to the source of course and a back link to this article. Hi I’d like to ask permission to post this article on our E-book on reputation management. With credits to the source of course and a back link to this article.

]]> By: Andrew Ward http://blog.ogilvypr.com/2007/07/the-4-elements-to-search-reputation-management/comment-page-1/#comment-7962 Andrew Ward Mon, 17 Sep 2007 01:20:42 +0000 http://blog.ogilvypr.com/?p=214#comment-7962 The decision influencing power of the Internet will reward companies who have fewer problems and resolve them quickly over those who have persistent problems and ignore them. This provides a free-market incentive for businesses to always do the right thing. The decision influencing power of the Internet will reward companies who have fewer problems and resolve them quickly over those who have persistent problems and ignore them. This provides a free-market incentive for businesses to always do the right thing.

]]> By: Addie http://blog.ogilvypr.com/2007/07/the-4-elements-to-search-reputation-management/comment-page-1/#comment-5979 Addie Fri, 17 Aug 2007 18:55:31 +0000 http://blog.ogilvypr.com/?p=214#comment-5979 what if someone writes something that is embarrasing about you, then the info is corrected later. the embarrasing thing still lives on the web and shows up high in a search results. how do you fix this without drawing even more attention to yourself? what if someone writes something that is embarrasing about you, then the info is corrected later. the embarrasing thing still lives on the web and shows up high in a search results. how do you fix this without drawing even more attention to yourself?

]]> By: Paul Sandschneider http://blog.ogilvypr.com/2007/07/the-4-elements-to-search-reputation-management/comment-page-1/#comment-5048 Paul Sandschneider Wed, 25 Jul 2007 23:14:35 +0000 http://blog.ogilvypr.com/?p=214#comment-5048 Realy, realy nice work! I was impressed! My own are Realy, realy nice work! I was impressed! My own are

]]> By: VisInsights » Blog Archive » Search Reputation Management: Is That All There Is? http://blog.ogilvypr.com/2007/07/the-4-elements-to-search-reputation-management/comment-page-1/#comment-4408 VisInsights » Blog Archive » Search Reputation Management: Is That All There Is? Tue, 10 Jul 2007 21:52:00 +0000 http://blog.ogilvypr.com/?p=214#comment-4408 [...] My colleague, Blake Cahill, asked that I offer some thoughts and follow-up on the John Bell at Ogilvy PR’s ideas about Search Reputation Management. [...] [...] My colleague, Blake Cahill, asked that I offer some thoughts and follow-up on the John Bell at Ogilvy PR’s ideas about Search Reputation Management. [...]

]]> By: the intersection» Blog Archive » Letting Google Define the Issue http://blog.ogilvypr.com/2007/07/the-4-elements-to-search-reputation-management/comment-page-1/#comment-4041 the intersection» Blog Archive » Letting Google Define the Issue Wed, 04 Jul 2007 16:46:16 +0000 http://blog.ogilvypr.com/?p=214#comment-4041 [...] John Bell, the Managing Director of Ogilvy’s global 360 Degree Digital Influence group, posted on Monday on Ogilvy’s Digital Influence blog, about the 4 Elements of Search Reputation Management. As John points out, search results have become part of a “standard background check.” [...] [...] John Bell, the Managing Director of Ogilvy’s global 360 Degree Digital Influence group, posted on Monday on Ogilvy’s Digital Influence blog, about the 4 Elements of Search Reputation Management. As John points out, search results have become part of a “standard background check.” [...]

]]> By: Alison Byrne Fields http://blog.ogilvypr.com/2007/07/the-4-elements-to-search-reputation-management/comment-page-1/#comment-4040 Alison Byrne Fields Wed, 04 Jul 2007 16:27:52 +0000 http://blog.ogilvypr.com/?p=214#comment-4040 The July 9 issue of Business Week has <a href="http://www.businessweek.com/magazine/content/07_28/b4042050.htm" rel="nofollow">an article</a> that ties reputation to stock performance and which suggests that companies -- because they have more effective ways to quantify the relationship -- are willing to invest more in "image research," including assessing what is being said about the brand within social media (inevitably, there is a focus on blogs versus other forms). Your recommendation to "stop doing bad things" can be be coupled with "start doing good things" or even, "start doing remarkable things," which ties back to your #3 about getting social. The content that comes from third parties -- including your customers and constituents -- and displaces the negative improves your search results in the most organic and credible way. The July 9 issue of Business Week has an article that ties reputation to stock performance and which suggests that companies — because they have more effective ways to quantify the relationship — are willing to invest more in “image research,” including assessing what is being said about the brand within social media (inevitably, there is a focus on blogs versus other forms).

Your recommendation to “stop doing bad things” can be be coupled with “start doing good things” or even, “start doing remarkable things,” which ties back to your #3 about getting social. The content that comes from third parties — including your customers and constituents — and displaces the negative improves your search results in the most organic and credible way.

]]> By: Jonathon D. Colman http://blog.ogilvypr.com/2007/07/the-4-elements-to-search-reputation-management/comment-page-1/#comment-4004 Jonathon D. Colman Tue, 03 Jul 2007 10:21:14 +0000 http://blog.ogilvypr.com/?p=214#comment-4004 What works for individuals can also work for companies and non-profit organizations. I agree with John that being open, honest, and accountable is of key importance. See the WOMMA ethics code @ http://womma.org/ethics/ for more info. What works for individuals can also work for companies and non-profit organizations. I agree with John that being open, honest, and accountable is of key importance. See the WOMMA ethics code @ http://womma.org/ethics/ for more info.

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