It’s possible that, in order to effectively create partnerships with bloggers, PR folks need to provide a little education. Maybe because I teach PR, I’m a little more aware of this, since I often end of explaining things that, to me seem self evident, to my students. This is usually my mistake in assuming they know more than they do…and so it is with citizen journalists. They provide a great service and draw a large audience of influencers but, unlike mainstream journalists, they are much less aware of the PR industry and specifically how it works.

I’ve started writing some posts, on my “mommy blog” about the inner-workers of some industries in which I’ve held marketing positions and have found a large and interested audience. So, information is welcome.

Popular bloggers are by nature a curious group. They appreciate information. And the more they know, the easier it is to create partnerships with them.

My way more than 2 cents, as usual, on the subject!

BTW - while this discussion is getting some play on marketing and PR blogs, it is flying under the radar on many of your target blogspheres. Perhaps you might consider requesting some guest posts on popular blogs, where appropriate, to explain what you do?