Comments on: Apple Ad Makes Big Impression

By: Lance Valiente

Lance Valiente — Sun, 03 Jul 2011 04:23:33 +0000

Looking at the time of the list I may additionally mention header labels. It is essential to try and use the search phrases in the tag. That shows the search motors the time period is improtant and relevant. I may also try to vary it a bit from the name tag.

By: Upbids

Upbids — Wed, 11 Aug 2010 18:34:23 +0000

I love all apple products, especially the macbook. They are coming out with the best products.

By: Renee

Renee — Tue, 22 Jan 2008 02:36:16 +0000

I saw this ad and it was very distracting, made it seem that the content was only there for a reason to show the ad. Even while some of us believe this is true, it shouldn’t be so obvious.

By: Laura

Laura — Tue, 22 Jan 2008 01:54:49 +0000

Agreed. When I first saw this ad series, it was wrapped around the Vista guide in CNet. The placement was perfect.

By: Kaitlyn

Kaitlyn — Sat, 19 Jan 2008 00:56:50 +0000

I saw this ad last night on a feed and then went and checked it out - it really does play well. Even to a more “trained” eye, it’s pretty unexpected when his head pops up into the upper portion.

By: Brian

Brian — Fri, 18 Jan 2008 14:36:39 +0000

Thanks for your comments. I checked both sites and it looks like the ads are no longer running today. I wonder if Apple is fulfilling on the “we have the whole Internet to correct” line at the end of the video, and perhaps running the ads on a different site each day for a certain period? THAT would have been clever (and expensive).

By: Martin Ringlein

Martin Ringlein — Fri, 18 Jan 2008 14:07:08 +0000

The ad was perfectly placed, extremely well executed and very timely as it launched the day after MacWorld.

It is always great when advertising can be entertaining and non-imposing on the web experience (and still convey a persuasive message). I think you are right on, it is the humor, context and execution that truly makes this ad stand out.

By: G

Fri, 18 Jan 2008 06:28:28 +0000

This ad campaign is always clever. The layout is especially cool as you say — it really does look like he’s correcting a headline, which is a nice touch.