http://blog.ogilvypr.com/2008/02/social-media-or-swiftboats/ An Exploration of What Influences Us Sat, 11 Feb 2012 13:53:26 +0000 http://wordpress.org/?v=2.7 hourly 1 http://blog.ogilvypr.com/2008/02/social-media-or-swiftboats/comment-page-1/#comment-12033 Alison Byrne Fields Fri, 29 Feb 2008 04:57:53 +0000 http://blog.ogilvypr.com/?p=297#comment-12033 Isaac Garcia had a really great post on the TechPresident blog earlier this month about how the Long Tail is playing out in politics (http://tinyurl.com/33mef2). Essentially -- and I am cutting and pasting from my own blog because I am LAZY -- just as technology has provided the opportunity for marketers to reach the most narrow niches of consumers, it has also enabled candidates to tailor their messages and engage those who may have felt left out of the process in the past - as donors, as ambassadors and as voters. So the folks who have stayed home in the past (including young voters) feel acknowledged and see a real opportunity to engage in the political process. Isaac Garcia had a really great post on the TechPresident blog earlier this month about how the Long Tail is playing out in politics (http://tinyurl.com/33mef2). Essentially — and I am cutting and pasting from my own blog because I am LAZY — just as technology has provided the opportunity for marketers to reach the most narrow niches of consumers, it has also enabled candidates to tailor their messages and engage those who may have felt left out of the process in the past - as donors, as ambassadors and as voters. So the folks who have stayed home in the past (including young voters) feel acknowledged and see a real opportunity to engage in the political process.

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