Comments on: Writing for the Web http://blog.ogilvypr.com/2008/03/writing-for-the-web/ An Exploration of What Influences Us Sat, 11 Feb 2012 12:58:18 +0000 http://wordpress.org/?v=2.7 hourly 1 By: .giga.media http://blog.ogilvypr.com/2008/03/writing-for-the-web/comment-page-1/#comment-12293 .giga.media Mon, 17 Mar 2008 19:43:34 +0000 http://blog.ogilvypr.com/?p=306#comment-12293 <strong>It\'s Not Just for Print Anymore: PR and Web...</strong> ... It\’s Not Just for Print Anymore: PR and Web…

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]]> By: Laura Halsch http://blog.ogilvypr.com/2008/03/writing-for-the-web/comment-page-1/#comment-12269 Laura Halsch Wed, 12 Mar 2008 17:03:25 +0000 http://blog.ogilvypr.com/?p=306#comment-12269 Thanks, Dave. I think your point about engagement is key. Users expect interaction when they are online, regardless of the media. The more writers can do to foster conversation and reaction on their sites, the better. Thanks, Dave. I think your point about engagement is key. Users expect interaction when they are online, regardless of the media. The more writers can do to foster conversation and reaction on their sites, the better.

]]> By: theregoesdave http://blog.ogilvypr.com/2008/03/writing-for-the-web/comment-page-1/#comment-12214 theregoesdave Tue, 11 Mar 2008 17:02:33 +0000 http://blog.ogilvypr.com/?p=306#comment-12214 Hi Laura, The only things that I might add are: - Engage your readers. Ending your post in a question as you did can help to get readers in the mix. Polls, Caption Contests and events are other great ways. - Balance speed with timelessness. Over time, insight and thorough reviews win out in pagerank and in readers minds. You need to be ahead of the curve, but also provide valuable information that will stand the test of time. Fantastic thoughts on how online readers differ from traditional media consumers. It delivers a ton of information and yet is formatted to be easily digestible! Hi Laura,

The only things that I might add are:

- Engage your readers. Ending your post in a question as you did can help to get readers in the mix. Polls, Caption Contests and events are other great ways.
- Balance speed with timelessness. Over time, insight and thorough reviews win out in pagerank and in readers minds. You need to be ahead of the curve, but also provide valuable information that will stand the test of time.

Fantastic thoughts on how online readers differ from traditional media consumers. It delivers a ton of information and yet is formatted to be easily digestible!

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