360DigitalInfluence

Ogilvy Public Relations Worldwide
Apr 03

Microsoft Employee Bloggers

And even more from BlogHer Business Conference…

Microsoft, one of our fellow BlogHer Business sponsors, has over 3,000 employee bloggers.   Microsoft encourages their employees to use their blogs as a way to connect with the company’s key stakeholders - customers, potential employees, developers, vendors, etc. etc. etc.

The speakers on the panel:

  • Sara Ford - Involved with Microsoft’s open source community (Blogging since 2003)
  • Ariel Stallings - Marketing Manager working with Staffing, marketing Microsoft as a place to work.   Profiles Microsoft’s employees - of which there are over 80,000. (Blogging since 2000)
  • Ani Babaian - Senior Project Manager with Life Search, involved with IT Girls Guides

Some key points made by the panelists:

  • No one wants to hear about Microsoft’s “benefits”, they want to hear about the people, behind the scenes news and real work that’s being done by real people.
  • Share what you feel comfortable sharing as an employee, and a blogger (Sara shared, “no politics, no religion, and no venting there is a place for that, it’s called Facebook.”)
  • Blogging is a great opportunity to reach groups of people that might share an affinity with a particular employee - but not the company as a whole - and shape some new perceptions.

Overall, there is a lot to be gained by having employees actively engaged on blogs - be it a corporate blog or their own.

2 Responses to “Microsoft Employee Bloggers”

  1. Sara Ford on what Microsoft can learn from open source : Microsoft JobsBlog Says:

    [...] by The JobsBloggers Last week I attended BlogHer Business in New York City, and appeared on a panel alongside two other Microsoft bloggers, Ani Babaian and Sara Ford. Sara let me pepper her with [...]

  2. Sara Ford on what Microsoft can learn from open source : Microsoft JobsBlog Says:

    [...] week I attended BlogHer Business in New York City, and appeared on a panel alongside two other Microsoft bloggers, Ani Babaian and Sara Ford. Sara let me pepper her with [...]

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