Comments on: Converting to Twitter

By: Lewis

Lewis — Wed, 14 May 2008 22:31:25 +0000

There’s also synergy with real world meet-ups. I know of brands beginning to incorporate Twitter for interactivity at conventions and SXSW seems to have been huge there.

By: Samantha Warren

Samantha Warren — Fri, 09 May 2008 22:23:15 +0000

While I think Twitter does provide value to brands who want to monitor conversations being had online, I don’t think there is a lot of value in Brands actually having Twitter accounts and acting as “friends”. It was popular when Myspace was the “it social network” where you could show your loyalty to Volkswagen by having it as your friend, but twitter has a much different model. It serves as a constant conversation, and if the people involved in those conversations aren’t adding genuine value to your daily life you find yourself kicking those friends off. Unlike other social networks, a twitter user has no obligation to follow someone back.The only brands I see The twitter “friend” model working for are those who produce relevant timely information as their product such as news agencies.

Twitter is whatever you want twitter to be & for me it’s Web design/geek house party! Welcome!

By: Cortland Coleman

Cortland Coleman — Fri, 09 May 2008 16:42:30 +0000

Being an early adopter on twitter has allowed me develop my network across other sites and services, poll for expertise/insight on a myriad of issues, engage other people nearby or based on shared interests, meet and build relationships outside twitter that wouldn’t have existed if it wasn’t for twitter, etc. The 3rd party services built with the twitter API at their core allow for deeper interaction with and analysis of the twitter data, which in turn makes twitter more compelling and interesting.

Using twitter to track keywords and/or people is mega-convenient and I highly recommend it. It’s an easy way to stay abreast of what is being said about you, your brand and/or your company in real time. Comcast was monitoring and tracking twitter before they even established an account. Their level of engagement has won them accolades during a very tough time dealing with FIOS customers who were having connectivity issues - not a happy crowd. But, Comcast stepped right in the middle of it, acknowledged the issue and worked to address it. They couldn’t solve all the problems, but people (at least those on twitter) knew at some level that the company was listening.

Laura makes a great point about twitter’s portability. It’s fueling twitter’s growth. Interacting with the service and your friends is easier on twitter than any other social network or web-based service. Twitter (unknowingly, I believe) hit the sweet spot between social networking, blogging and texting. It’s all three wrapped in one easy-to-use, fun, valuable container.

By: Laura Halsch

Laura Halsch — Fri, 09 May 2008 13:07:48 +0000

Hi, Qui :). I think you’re right that it is a limited medium in terms of building rich relationships. Although, mostly because of its portability, I think when used as a part of a broader strategy or as one of a few channels for communication, there’s real potential.

By: Qui Diaz

Qui Diaz — Fri, 09 May 2008 04:11:43 +0000

Truth? I use it as “work sorbet” - clearing the ‘ole palate between projects.

Getting acquainted with some interesting new people is a really nice bonus. But it’s a limited medium. The relationships have to develop elsewhere (in my little world).

By: Brian Giesen

Brian Giesen — Thu, 08 May 2008 18:26:50 +0000

People ask me all the time what the real value of Twitter is. I think your points are right on. I think it’s a great way to obviously share what we’re all doing at the moment… but in addition to that it’s a great way to share learnings and cover events and conferences like BlogHer and CES (which i did earlier this year); share knowledge with like-minded folks - whether it’s new blog designs, web sites, survey results, etc.; and even communicate during a crisis. Just to name a few quick ways. Great post!

By: Rishabh Kaul

Rishabh Kaul — Thu, 08 May 2008 18:16:40 +0000

Twitter is taking away the crowd from Pownce much like what facebook is doing with orkut.
Also twitter is a great way for commercial organizations to publicize their offers, unlike sending those mails which are just spam. Its so much better than posting 4 smaller posts on your blog.

By: Mike Mangi

Mike Mangi — Thu, 08 May 2008 16:31:40 +0000

Laura,

Thanks for the great post! Like you, I was skeptical of Twitter at first, but I’ve become a big fan. I agree with Chris’s warning not to â€œover-tweet.â€ I found the article Will shared about Comcast’s use of Twitter as a custom service outlet very interesting. It’s great when a company finds another (faster) way to respond to customer service needs.

By: Laura Halsch

Laura Halsch — Thu, 08 May 2008 16:29:53 +0000

Chris and David - thanks for the feedback and the useful links. There are so many opportunities for brands to start connecting, and Twitter is just one of many places to do so.

Getting at Sarah’s comment, although the numbers are growing, it is still a pretty niche audience. But maybe it is those early adopters who are most likely to influence their peers (or the fear is that maybe we are just talking to each other?).

By: David Alston

David Alston — Thu, 08 May 2008 15:58:07 +0000

Great post Laura. The examples you mention are perfect. Hopefully they will get readers thinking about how they can find a home on Twitter. I agree, at first the whole concept sounds silly but once you find your community and begin actively listening and engaging the results are remarkable. I actually posted on the topic on my TweetPR blog that further backs up what you are saying here. The post is http://tweetpr.com/?p=16 and is titled “Digital PR? No Twitter account is like no fax number in the 80’s”.

Cheers. David

PS. BTW we LOVE when people tweet about their love for Radian6. It’s pretty much a guaranty you’ll get my attention Thanks for sharing that.