Comments on: “Media Relations” In the Age of Twitter http://blog.ogilvypr.com/2008/05/media-relations-in-the-age-of-twitter/ An Exploration of What Influences Us Sat, 11 Feb 2012 15:33:29 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Ogilvy PR 360 Digital Influence Blog » Blog Archive » » Twitter Strategy Blog Series #7: Media Relations & Twitter http://blog.ogilvypr.com/2008/05/media-relations-in-the-age-of-twitter/comment-page-1/#comment-26721 Ogilvy PR 360 Digital Influence Blog » Blog Archive » » Twitter Strategy Blog Series #7: Media Relations & Twitter Wed, 21 Jan 2009 18:59:27 +0000 http://blog.ogilvypr.com/?p=348#comment-26721 [...] Only When Asked. Some journalists are opting out of email and asking for pitches to come through via Twitter. As of today, the number of reporters who [...] [...] Only When Asked. Some journalists are opting out of email and asking for pitches to come through via Twitter. As of today, the number of reporters who [...]

]]> By: Martin Edic http://blog.ogilvypr.com/2008/05/media-relations-in-the-age-of-twitter/comment-page-1/#comment-14925 Martin Edic Tue, 20 May 2008 18:42:36 +0000 http://blog.ogilvypr.com/?p=348#comment-14925 Don't pitch, participate. Social media is not a platform, it's a conversation. Use a tool like ours to see what the conversation is around your brand or reputation then use the drill down to participate in that conversation instead of pushing your message at them. Don’t pitch, participate. Social media is not a platform, it’s a conversation. Use a tool like ours to see what the conversation is around your brand or reputation then use the drill down to participate in that conversation instead of pushing your message at them.

]]> By: 360 Digital Influence Administrator http://blog.ogilvypr.com/2008/05/media-relations-in-the-age-of-twitter/comment-page-1/#comment-14688 360 Digital Influence Administrator Thu, 15 May 2008 15:06:02 +0000 http://blog.ogilvypr.com/?p=348#comment-14688 The link to the <a id="p349" title="blogger-outreach-code-of-ethics.pdf" href="/wp-content/uploads/blogger-outreach-code-of-ethics.pdf" target="_blank" style="text-decoration:underline;" rel="nofollow">blogger-outreach-code-of-ethics.pdf</a> has been fixed. The link to the blogger-outreach-code-of-ethics.pdf has been fixed.

]]> By: Shel Holtz http://blog.ogilvypr.com/2008/05/media-relations-in-the-age-of-twitter/comment-page-1/#comment-14684 Shel Holtz Thu, 15 May 2008 14:42:21 +0000 http://blog.ogilvypr.com/?p=348#comment-14684 I'm getting a 404 when I tr4y to download the outreach code of ethics document, John. I’m getting a 404 when I tr4y to download the outreach code of ethics document, John.

]]> By: Rishabh Kaul http://blog.ogilvypr.com/2008/05/media-relations-in-the-age-of-twitter/comment-page-1/#comment-14487 Rishabh Kaul Tue, 13 May 2008 17:15:50 +0000 http://blog.ogilvypr.com/?p=348#comment-14487 I'll tell you when the problem arises though, in case of certain eminent personalities(in most cases the guys you are trying to reach), follow a LOT of people. So your tweet would get lost in a vast ocean of tweets. Being witty isn't always good enough, you need to be smart too. Help the blogger with topics suggestions, feedback from other people, that sorta stuff. And also, just getting a reply isn't good enough right? It's about continuing contact. btw my twitter id: rishabhkaul :P couldnt' resist that I’ll tell you when the problem arises though, in case of certain eminent personalities(in most cases the guys you are trying to reach), follow a LOT of people. So your tweet would get lost in a vast ocean of tweets.

Being witty isn’t always good enough, you need to be smart too.

Help the blogger with topics suggestions, feedback from other people, that sorta stuff.

And also, just getting a reply isn’t good enough right? It’s about continuing contact.
btw my twitter id: rishabhkaul
:P couldnt’ resist that

]]> By: John C. Havens http://blog.ogilvypr.com/2008/05/media-relations-in-the-age-of-twitter/comment-page-1/#comment-14461 John C. Havens Mon, 12 May 2008 18:18:21 +0000 http://blog.ogilvypr.com/?p=348#comment-14461 I love the term, "Twitchpitching." However, I definitely agree anything resembling a pitch is more likely to be considered spam than something avid Tweeters would embrace. However, a bit of advice that's come in extremely handy from avid blogger/podcaster Christopher S. Penn I've used often, especially in running two large scale unconferences in New York City (PodCampNYC): "geeks (a positive term applied with respect) love to offer advice." So if you're concerned about any communication being too pitchy, think about how you can reword it to ask for feedback. As long as it's not an obvious plot to pitch just for the sake of pitching, you'll likely get some great ideas while letting people know about your product/service which is what you were trying to acheive in the first place. I love the term, “Twitchpitching.” However, I definitely agree anything resembling a pitch is more likely to be considered spam than something avid Tweeters would embrace.

However, a bit of advice that’s come in extremely handy from avid blogger/podcaster Christopher S. Penn I’ve used often, especially in running two large scale unconferences in New York City (PodCampNYC): “geeks (a positive term applied with respect) love to offer advice.” So if you’re concerned about any communication being too pitchy, think about how you can reword it to ask for feedback. As long as it’s not an obvious plot to pitch just for the sake of pitching, you’ll likely get some great ideas while letting people know about your product/service which is what you were trying to acheive in the first place.

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