Comments on: The Buzz around “Ball Girl” http://blog.ogilvypr.com/2008/06/the-buzz-around-ball-girl/ An Exploration of What Influences Us Sat, 11 Feb 2012 13:49:18 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Leo Pullara http://blog.ogilvypr.com/2008/06/the-buzz-around-ball-girl/comment-page-1/#comment-56526 Leo Pullara Sat, 07 May 2011 04:11:39 +0000 http://blog.ogilvypr.com/?p=375#comment-56526 Producing funds on the world wide web can be hard at the start nevertheless Its the people which stick to it which should succeed. Producing funds on the world wide web can be hard at the start nevertheless Its the people which stick to it which should succeed.

]]> By: ralph boone http://blog.ogilvypr.com/2008/06/the-buzz-around-ball-girl/comment-page-1/#comment-25155 ralph boone Mon, 29 Dec 2008 19:17:25 +0000 http://blog.ogilvypr.com/?p=375#comment-25155 All of this is interesting. I never noticed the bottle as the "ballgirl" was the focus. So, what good is subliminal advertising? I didn't rush out and buy one so I could scale walls! And, more importantly, what is your factual evidence that says it was staged? Why should anyone believe you (as media guru's have long ago been identified as part of the big lie)? I prefer to believe there is some superhuman lovely young lady that could in actuality achieve such a spectacular feat as oppose to "popping" a gatoraid for one uneventful "burp." All of this is interesting. I never noticed the bottle as the “ballgirl” was the focus. So, what good is subliminal advertising? I didn’t rush out and buy one so I could scale walls! And, more importantly, what is your factual evidence that says it was staged? Why should anyone believe you (as media guru’s have long ago been identified as part of the big lie)? I prefer to believe there is some superhuman lovely young lady that could in actuality achieve such a spectacular feat as oppose to “popping” a gatoraid for one uneventful “burp.”

]]> By: John Bell http://blog.ogilvypr.com/2008/06/the-buzz-around-ball-girl/comment-page-1/#comment-16211 John Bell Sun, 29 Jun 2008 14:59:16 +0000 http://blog.ogilvypr.com/?p=375#comment-16211 Things have changed in social media. Today, I think there is a great tolerance for "branded entertainment" like this. the social media purists woudl probably argue against the deception but I think most people just don't care and think it's a neat video. Same can be said for the Levis spots of the guys jumping into pants - although there is no mystery in those of where he message comes from. The general public is not going to read the trade posts revealing gatorade as the sponsor. The Google results halfway reveal it. But I think it is too subtle to be of best value to he brand UNLESS this becomes a series of videos. If gatorade starts churning out these "feats" videos and tie it back to the brand via a video gallery or some more overt in-video mention - then they are on to something. <a href="http://www.chicagotribune.com/business/chi-thu-viral-gatorade-ball-girljun26,0,1242132.story" target="_blank" rel="nofollow"><u>Story on Ball Girl ></u></a> Things have changed in social media. Today, I think there is a great tolerance for “branded entertainment” like this. the social media purists woudl probably argue against the deception but I think most people just don’t care and think it’s a neat video. Same can be said for the Levis spots of the guys jumping into pants - although there is no mystery in those of where he message comes from.

The general public is not going to read the trade posts revealing gatorade as the sponsor. The Google results halfway reveal it. But I think it is too subtle to be of best value to he brand UNLESS this becomes a series of videos. If gatorade starts churning out these “feats” videos and tie it back to the brand via a video gallery or some more overt in-video mention - then they are on to something.

Story on Ball Girl >

]]> By: Hello Happy Pitbulls http://blog.ogilvypr.com/2008/06/the-buzz-around-ball-girl/comment-page-1/#comment-16075 Hello Happy Pitbulls Sat, 28 Jun 2008 15:39:43 +0000 http://blog.ogilvypr.com/?p=375#comment-16075 <strong>Ball Girl Goes Viral...</strong> This video has been flying around the web for a little bit now, and now that it's hit the Ogilvy 360 Degree Influence Site, I figured it was time for me to talk about it.... Ball Girl Goes Viral…

This video has been flying around the web for a little bit now, and now that it’s hit the Ogilvy 360 Degree Influence Site, I figured it

was time for me to talk about it….

]]> By: Online Publicity Journal http://blog.ogilvypr.com/2008/06/the-buzz-around-ball-girl/comment-page-1/#comment-16071 Online Publicity Journal Fri, 27 Jun 2008 18:45:20 +0000 http://blog.ogilvypr.com/?p=375#comment-16071 We think it's a brilliant idea without the branding. Everyone knows that it could be fake and in searching for it, they find out exactly who was behind it all -- which is intriguing and great! We love it! We think it’s a brilliant idea without the branding. Everyone knows that it could be fake and in searching for it, they find out exactly who was behind it all — which is intriguing and great! We love it!

]]> By: Nick Schmidt http://blog.ogilvypr.com/2008/06/the-buzz-around-ball-girl/comment-page-1/#comment-16065 Nick Schmidt Fri, 27 Jun 2008 06:07:15 +0000 http://blog.ogilvypr.com/?p=375#comment-16065 When you see the video at first, the quality isn't that great, which is normal for "real" videos on YouTube. It looks like someone was recording off their TV. Thus, making you believer that it is real, but when you see the slow motion, you think twice and realize it is not real. However, I didn't know it was a Gatorade commercial until I read this blog (just as Ian mentioned). I assume other people don’t know that it is a commercial either. I have been involved with online videos for 3 years have spoke a lot about marketing online with viral videos. My suggestions they could have done is put the Gatorade symbol; on the wall that she jumped on, on the wall she is walking back, or behind her when she is sitting down. That placement would have been a little better. The current placement of the bottle isn't that great and the duration of the footage of the girl sitting down, is not long enough for you to scope out the surroundings, yet alone see a small little bottle under her seat. Maybe they could have done footage of the girl nonchalantly sitting down and taking a drink of the Gatorade. No this isn’t as effective as the Mentos commercials and neither is there any brand recognition. Maybe if they put a little outro at the end of the video there would be more recognition, but that could do a reverse effect and not become viral. So how did you get all the information about the production team and figure out it was a Gatorade commercial? I saw the article you got the info, but I’m talking about the YouTube users profile. The profile of the user that uploaded the video doesn't seem to be associated with Gatorade (unless he reposted the video from somewhere else). Great post and investigative work!! When you see the video at first, the quality isn’t that great, which is normal for “real” videos on YouTube. It looks like someone was recording off their TV. Thus, making you believer that it is real, but when you see the slow motion, you think twice and realize it is not real.

However, I didn’t know it was a Gatorade commercial until I read this blog (just as Ian mentioned). I assume other people don’t know that it is a commercial either.

I have been involved with online videos for 3 years have spoke a lot about marketing online with viral videos. My suggestions they could have done is put the Gatorade symbol; on the wall that she jumped on, on the wall she is walking back, or behind her when she is sitting down. That placement would have been a little better.

The current placement of the bottle isn’t that great and the duration of the footage of the girl sitting down, is not long enough for you to scope out the surroundings, yet alone see a small little bottle under her seat. Maybe they could have done footage of the girl nonchalantly sitting down and taking a drink of the Gatorade.

No this isn’t as effective as the Mentos commercials and neither is there any brand recognition. Maybe if they put a little outro at the end of the video there would be more recognition, but that could do a reverse effect and not become viral.

So how did you get all the information about the production team and figure out it was a Gatorade commercial? I saw the article you got the info, but I’m talking about the YouTube users profile. The profile of the user that uploaded the video doesn’t seem to be associated with Gatorade (unless he reposted the video from somewhere else).

Great post and investigative work!!

]]> By: Ian http://blog.ogilvypr.com/2008/06/the-buzz-around-ball-girl/comment-page-1/#comment-16006 Ian Thu, 26 Jun 2008 11:03:56 +0000 http://blog.ogilvypr.com/?p=375#comment-16006 Exactly the same. I knew it was fake the first time I saw it. But I still enjoyed it. I also knew eventually someone would tell me what brand was behind it. I think the answer to your branding question is right in front of you. I did not see the Gatorade branding first time around. However, I now know about it via this blog post, and I will likely tell a few others today. I might even go back and watch the video again. In fact, if the branding had smacked me in the face the first time around, I probably would have written the video off. Exactly the same. I knew it was fake the first time I saw it. But I still enjoyed it. I also knew eventually someone would tell me what brand was behind it.

I think the answer to your branding question is right in front of you. I did not see the Gatorade branding first time around. However, I now know about it via this blog post, and I will likely tell a few others today. I might even go back and watch the video again.

In fact, if the branding had smacked me in the face the first time around, I probably would have written the video off.

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