Comments on: Measuring Website Success with Google Analytics

By: Will Fleiss

Will Fleiss — Wed, 22 Oct 2008 18:12:31 +0000

Great catch Bruce. Thanks for pointing that out!

By: Bruce Lammers

Bruce Lammers — Wed, 22 Oct 2008 18:05:35 +0000

Hi, Will. Nice stuff. Just a note though– you said “Of the 27,145 people who entered the site on the homepage, 701 people downloaded the press release, which yielded a conversion rate of 2.58%.” Actually, your graphic shows that 582 of those who entered the homepage downloaded the press release, which is a conversion rate of 2%. The other 119 persons who downloaded the press release did not enter through the home page. 2.58% is the conversion rate for ALL who downloaded the press release regardless of where they entered from.

Best.

bruce

By: Ian

Ian — Thu, 21 Aug 2008 12:45:20 +0000

Good stuff Will. Thanks.

By: Will Fleiss

Will Fleiss — Tue, 19 Aug 2008 22:45:09 +0000

Hey Nick,

Thanks for stopping by. I think RSS subscriptions are an excellent measurement of success. Someone who subscribes to your feed is telling you they want to be exposed to your ideas / brand, basically as often as you choose to update your site. As the use of feed readers continue to become more mainstream, I think you will see the call-out to subscribe to feeds becoming prominent on sites. It would be cool if Google Analytics integrated Feedburner stats into their interface. The only solution I can think of now is inserting click tracking code on your RSS buttons. Any thoughts on that?

As far as stat websites, are you referring to sites like compete, alexa, and quantcast?

By: Nick Schmidt

Nick Schmidt — Tue, 19 Aug 2008 22:00:08 +0000

What do you think about feedburner stats as well?

It’s just hard to figure out which you should use and which is the most accurate. There are sooo many stat websites out there..