by Brian Giesen
Category: Events, Influencers

Last night the Ogilvy 360 Degree Digital Influence team hosted the October meeting of the Social Media Club of D.C. The focus of this month’s meeting was Social Media and Government, and we heard insights from four insiders who are participating in social media for or on behalf of government agencies.
We’ve uploaded photos from last night’s event to the Ogilvy Flickr gallery, and will be sharing video interviews and an in-depth summary of the discussion from last night’s event here on the 360 Digital Influence blog. In the mean time, there were many people tweeting from the event - so we wanted to share several interesting posts from last night:
@wamurray: Putting a human face on gov’t is a real key benefit to social media (HHS secretary blog, USA.gov blog)
@wamurray: #SMCDC Miguel Gomez from AIDS.gov spoke about repurposing content (blogs,podcasts); something we’re doing in our social media work w/clients
@creativeblogs: excellent presentation last night at #SMCDC @aidsgov.
@ssoper: RL meets dead tree. saw a presentation at #smcdc last night that mentioned lafd using twitter then read about it in wired today
@ctorgan: Pew resource cited at #smcdc http://www.pewinternet.org/ podcast use (19%) vs mobile access (62%) Demographics v relevant
@mamadouthiam: #smcdc great to see other .gov people take the time and make the effort to improve their agencies (on their own time)!
@digitalsista: facebook is not 508 compliance. if u build the model 2 be compliant in the 1st pl they is 0 cost 2 chng
@JustinHerman: If the gov jumped on every shiny object every agency would have a friendster page - Mike Panetta
@bdgiesen: internal webinars to educate gov employees. Good way to train, make people comfortable w social media
@jacquebrown: They may not be 2.0 thought leaders but they are change agents - equally critical
@tanyachadha: Tracy Johnston of business.gov has some interesting points about getting smll biz owners involved w/ social media #smcdc
@willfleiss: Panetta’s Predictions in 2009: member of congress twittering from the house floor… Yes…congress can tweet…a law passed
@mixtmedia: “we can no longer afford to work at the speed of gov’t” Brian Humphrey from @LAFD via @mikepanetta #SMCDC
@abfdc: Secretary Leavitt’s pandemic flu blog didn’t bring HHS down, points out @jbell99 I created that with @beautifulthangs
@sarahmarchetti: In pre interview with miguel he said the role of a gov social media employee is train staff and respect where they’re at. No judgment
@ssoper: #smcdc govt + web 2.0 is happening quicker than you think
@mamadouthiam: #smcdc aids.gov speaker doing some very good work. Emphasize the importance of educating colleagues
@lyf108: #smcdc miguel gomez from aids.gov is a fabulous speaker
@JustinHerman: One of the biggest lessons: I have the obligation to train and educate my colleagues on blogging and podcasts - AIDS.gov
You can also find all of the SMCDC Tweets on summize.com.
Crossing the Pond Working with the Media in the UK and USA
October 23rd, 2008 at 4:50 pm
Thank you for the opportunity to participate in last night’s panel about government 2.0! It was great to meet so many people interested in how to integrate new media into government agencies and programs.
As I mentioned on the panel, I truly believe it is our obligation to reach out to our colleagues and those we serve to share what we have learned and support their new media efforts.
I look forward to next month’s meeting!
Thanks again,
Miguel Gomez, AIDS.gov
October 24th, 2008 at 2:05 pm
Thanks for inviting me too! We’re really excited about government and social media and it’s so reassuring to see so many others interested too. Help us out by taking our 5 minute (honest) survey to gauge people’s interests and preferences with regards to receiving government information online: http://capturagroup.com/egov-survey/
October 24th, 2008 at 5:23 pm
Miguel, Joanne - great having you both at Wednesday night’s SMC meeting, and appreciate your giving an insider’s view of what’s happening within your agencies.
And I can’t wait to see the results of the egov survey.
Thanks again!
Brian
January 20th, 2009 at 11:13 pm
[...] week the Social Media Club of Washington kindly invited me to join a panel presentation on social media in government. It was a great opportunity for me to talk to the group about how USA.gov is exploring social media [...]
January 21st, 2009 at 2:30 pm
[...] Insights During last Wednesday’s Social Media Club of D.C.’s panel discussion about government and social media, we heard from four experts who are leading social media initiatives within or on behalf of [...]
July 28th, 2010 at 9:11 am
interesting.
August 5th, 2010 at 8:31 am
While I was not at the event, I must admit it was a bit funny to come across this.
A little less than a year ago I was living in Nairobi, Kenya, where I worked at the Nairobi satellite office of Ogilvy & Mather.
Anyhow, I’m glad to hear that everything went so well.
Cheer!
September 21st, 2010 at 8:13 am
he he…the guy seated with the blue shirt has a funny expression on his face. Anyway, i’m yet to find a proper way of incorporating Social media into my marketing campaigns.
November 16th, 2010 at 5:12 am
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December 17th, 2010 at 10:54 pm
Isn’t all this web 2.0 social exposure too much?
December 27th, 2010 at 10:07 am
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February 2nd, 2011 at 4:42 pm
I glad from multiple fronts. Social Media today is the de facto standard of communication. Facebook has over 500M active users that converse daily. The government needs to embrace this melieu and I am inspired to see they recognize this. Also, to give a somewhat personal touch to most things; pictures and images play an excellent role. Tend to relate more to the individuals, give you some perspective on them, and humanize the process.