Comments on: The Twitter Strategy Blog Series: #2 Crisis Communications http://blog.ogilvypr.com/2008/10/the-twitter-strategy-blog-series-2-crisis-communications/ An Exploration of What Influences Us Sat, 11 Feb 2012 18:28:40 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Tawnya Gracely http://blog.ogilvypr.com/2008/10/the-twitter-strategy-blog-series-2-crisis-communications/comment-page-1/#comment-56518 Tawnya Gracely Sat, 07 May 2011 04:11:36 +0000 http://blog.ogilvypr.com/?p=471#comment-56518 Hola! I've been following your website for a while now and finally got the courage to go ahead and give you a shout out from Huffman Tx! Just wanted to tell you keep up the great work! Hola! I’ve been following your website for a while now and finally got the courage to go ahead and give you a shout out from Huffman Tx! Just wanted to tell you keep up the great work!

]]> By: CW Fong http://blog.ogilvypr.com/2008/10/the-twitter-strategy-blog-series-2-crisis-communications/comment-page-1/#comment-52601 CW Fong Wed, 18 Aug 2010 01:46:05 +0000 http://blog.ogilvypr.com/?p=471#comment-52601 Yes, in my own research, I have found that New or Social Media has impacted Crisis Communications in three ways - compressed media cycle, perfect information environment and multiple media platforms. As a result of this, an effective Crisis Communication plan needs to be open, timely, 100% truthful, broadly communicated and internet present. Hence, like you have mentioned, companies need to use social media if they want to manage the crisis. Yes, in my own research, I have found that New or Social Media has impacted Crisis Communications in three ways - compressed media cycle, perfect information environment and multiple media platforms. As a result of this, an effective Crisis Communication plan needs to be open, timely, 100% truthful, broadly communicated and internet present.

Hence, like you have mentioned, companies need to use social media if they want to manage the crisis.

]]> By: Chad Goode http://blog.ogilvypr.com/2008/10/the-twitter-strategy-blog-series-2-crisis-communications/comment-page-1/#comment-51924 Chad Goode Tue, 15 Jun 2010 15:45:41 +0000 http://blog.ogilvypr.com/?p=471#comment-51924 <strong>Twitter for Emergency Management & Crisis Communications...</strong> In December 2009, my friend Mike Ellis (@EmergCommNetwrk, website) posted an excerpt of Mark Prutsalis’ (@LivingPrepared, website) August 13, 2009 article Use of Twitter as an Emergency Notification Service. Both became relevant this past week wh... Twitter for Emergency Management & Crisis Communications…

In December 2009, my friend Mike Ellis (@EmergCommNetwrk, website) posted an excerpt of Mark Prutsalis’ (@LivingPrepared, website) August 13, 2009 article Use of Twitter as an Emergency Notification Service. Both became relevant this past week wh…

]]> By: Words of Advice to Motrin: In a Crisis, Medium Matters http://blog.ogilvypr.com/2008/10/the-twitter-strategy-blog-series-2-crisis-communications/comment-page-1/#comment-49040 Words of Advice to Motrin: In a Crisis, Medium Matters Mon, 21 Sep 2009 18:05:55 +0000 http://blog.ogilvypr.com/?p=471#comment-49040 [...] they can still make an impact by starting another handle.   Laura Halsch wrote a great post about using Twitter in a crisis, so get some tips from the Twitter series and start tweeting.   Obviously, it would have been best [...] [...] they can still make an impact by starting another handle.   Laura Halsch wrote a great post about using Twitter in a crisis, so get some tips from the Twitter series and start tweeting.   Obviously, it would have been best [...]

]]> By: 52 Links on Twitter for Business, with Brief Descriptions — Web 2.0 For Small Business http://blog.ogilvypr.com/2008/10/the-twitter-strategy-blog-series-2-crisis-communications/comment-page-1/#comment-48117 52 Links on Twitter for Business, with Brief Descriptions — Web 2.0 For Small Business Mon, 29 Jun 2009 18:17:29 +0000 http://blog.ogilvypr.com/?p=471#comment-48117 [...] 2.  Crisis Communications [...] [...] 2.  Crisis Communications [...]

]]> By: 52 Links on Twitter for Business, with Brief Descriptions « Web 2.0 For Small Biz http://blog.ogilvypr.com/2008/10/the-twitter-strategy-blog-series-2-crisis-communications/comment-page-1/#comment-29193 52 Links on Twitter for Business, with Brief Descriptions « Web 2.0 For Small Biz Sun, 08 Feb 2009 22:14:29 +0000 http://blog.ogilvypr.com/?p=471#comment-29193 [...] 2.  Crisis Communications [...] [...] 2.  Crisis Communications [...]

]]> By: David Alston http://blog.ogilvypr.com/2008/10/the-twitter-strategy-blog-series-2-crisis-communications/comment-page-1/#comment-22115 David Alston Wed, 29 Oct 2008 12:08:18 +0000 http://blog.ogilvypr.com/?p=471#comment-22115 Excellent post Laura. Corporations should be viewing social media like any other channel customers wish to engage them on (be it the phone, email, storefront etc...). Generally the idea of tweeting and posting is to be heard so reaching out to say how can I help to those who express a concern is a natural extension of any company's excellent PR/customer service strategy. Acting early, listening and responding in the first 24 hours, is also important as a large number of comments (or the community forming around a post or tweet) will happen then. Having a chance to be part of this community while it surrounds an idea or issue is a lot more preferable vs. trying to chase a crisis once it spreads beyond the initial post. Again, excellent post to get everyone thinking about how they should be approaching social media and Twitter specifically. Cheers David PS. And thanks for the Radian6 shout out as well. Excellent post Laura. Corporations should be viewing social media like any other channel customers wish to engage them on (be it the phone, email, storefront etc…). Generally the idea of tweeting and posting is to be heard so reaching out to say how can I help to those who express a concern is a natural extension of any company’s excellent PR/customer service strategy. Acting early, listening and responding in the first 24 hours, is also important as a large number of comments (or the community forming around a post or tweet) will happen then. Having a chance to be part of this community while it surrounds an idea or issue is a lot more preferable vs. trying to chase a crisis once it spreads beyond the initial post.

Again, excellent post to get everyone thinking about how they should be approaching social media and Twitter specifically.

Cheers David

PS. And thanks for the Radian6 shout out as well.

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