Comments on: The Twitter Strategy Blog Series #4: Event Coverage and Promotion http://blog.ogilvypr.com/2008/11/the-twitter-strategy-blog-series-4-event-coverage-and-promotion/ An Exploration of What Influences Us Sat, 11 Feb 2012 19:03:08 +0000 http://wordpress.org/?v=2.7 hourly 1 By: vídeo de Budapeste http://blog.ogilvypr.com/2008/11/the-twitter-strategy-blog-series-4-event-coverage-and-promotion/comment-page-1/#comment-55324 vídeo de Budapeste Fri, 11 Feb 2011 14:19:19 +0000 http://blog.ogilvypr.com/?p=475#comment-55324 I love twitter. Without twitter i couldn't make my own image. I love twitter. Without twitter i couldn’t make my own image.

]]> By: Ogilvy PR 360 Digital Influence Blog » Blog Archive » » Twitter Bootcamp for PR: A Recap http://blog.ogilvypr.com/2008/11/the-twitter-strategy-blog-series-4-event-coverage-and-promotion/comment-page-1/#comment-26727 Ogilvy PR 360 Digital Influence Blog » Blog Archive » » Twitter Bootcamp for PR: A Recap Wed, 21 Jan 2009 19:15:23 +0000 http://blog.ogilvypr.com/?p=475#comment-26727 [...] #4: Event Coverage and Promotion [...] [...] #4: Event Coverage and Promotion [...]

]]> By: treespotter http://blog.ogilvypr.com/2008/11/the-twitter-strategy-blog-series-4-event-coverage-and-promotion/comment-page-1/#comment-22466 treespotter Tue, 04 Nov 2008 19:21:37 +0000 http://blog.ogilvypr.com/?p=475#comment-22466 if you don't mind sharing, i've a few questions: - what would be your recommendation for terminating the campaign? The most obvious way, most often, is such accounts will be left dormant, but wouldn't that be more 'rude' in terms of Twitter? should you tell people what to expect and not simply abandon them after the conclusion of the campaign? - what would be metrics of success of campaign? I could see that #followers #following, the ratio of it as well as search index of the hastags, but are there any others that would be relevant to clients? Should we consider splitting the negative/positive opinion to measure feedback? - should you tweet as a person - quoting first person perspective - or should you tweet as a company/firm/service (a la the newswires etc.)? thanks if you don’t mind sharing, i’ve a few questions:

- what would be your recommendation for terminating the campaign? The most obvious way, most often, is such accounts will be left dormant, but wouldn’t that be more ‘rude’ in terms of Twitter? should you tell people what to expect and not simply abandon them after the conclusion of the campaign?

- what would be metrics of success of campaign? I could see that #followers #following, the ratio of it as well as search index of the hastags, but are there any others that would be relevant to clients? Should we consider splitting the negative/positive opinion to measure feedback?

- should you tweet as a person - quoting first person perspective - or should you tweet as a company/firm/service (a la the newswires etc.)?

thanks

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