Twitter Bootcamp for PR: A Recap
by Kristin Parrish
Category: Best Practices, How-To, Infographics
Yesterday afternoon John Bell and I delivered “Twitter Bootcamp for PRâ€, a one-hour training Webinar for public relations professionals hosted by the Bulldog Reporter’s PR University. During the workshop, we shared key strategies and best practices on how organizations can participate in social media through microblogging platforms such as Twitter.
A recording of the Webinar will be made available to people who registered and attended the event. However, we wanted to share a copy of our presentation deck with our readers, which includes more than 60 sides featuring the basics of Twitter, key strategies, PR best practices, and real life case studies.
You can download the full Twitter PR Strategies PPT deck, or view it on Slideshare:
Here a few things you will learn:
- New Opportunities: How you can use Twitter and the business opportunities available
- Best Practices & Case Studies: How leading companies are using Twitter right now for internal communications, community outreach, client contact and PR campaigns
- Strategic Planning: How to integrate Twitter into your PR program as soon as possible
- Mastering the Twitpitch: How journalists prefer (or don’t prefer) to be contacted and pitched on Twitter
- How to use Twitter, step by step: A breakdown of how the service works and how to get started
- Pitfalls to Avoid: common mistakes made when communicators use Twitter, and how to sidestep them
In addition, the 360 Digital Influence team has created a series of blog posts about Twitter and PR strategies here on the 360 Digital Influence blog. Here’s a list of the existing posts:
The Twitter Strategy Blog Series (see the infographic below)
#1 Customer Relations
#3: Corporate Reputation Management
#4: Event Coverage and Promotion
#6: Non-Profit and Issues Advocacy
Check back this week, we’ll be posting some of the questions and answers that were posed during yesterday’s workshop. And, in the meantime, check out some additional Twitter resources on our del.icio.us page.
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Compassion in Hong Kong
November 12th, 2008 at 10:55 am
Great presentation. Thanks very much for sharing it. I just conducted some 1.5 day social media bootcamps for PR firms last week. A heavy dose of Twitter instruction, of course.
The big thing people need to realize is that it’s a community, not a broadcast platform. I’ve been advocating the 8×1 rule. For every Tweet about you, send 8 about others. A bit counter-intuitive for marketers, but that’s what the Twitter community wants.
Looking forward to following your work here (and of course on Twitter)
Best regards,
Jason Baer
Convince & Convert
Where social media and email collide
November 12th, 2008 at 3:29 pm
Thanks, Jason. Love the 8×1 rule! Great advice, keep it coming.
November 12th, 2008 at 3:43 pm
Many thanks, Kristin, to you and John for an excellent presentation. I will say, though, that given the comments on Twitter’s utility for rapid response to customer feedback, I was a little surprised you weren’t taking audience questions via Twitter!
November 13th, 2008 at 2:43 pm
Great break down of how to use Twitter effectively. More companies will begin to use Twitter in the future and most be well served to read this before they start using Twitter.
November 14th, 2008 at 5:49 am
Twitter in der Kommunikation…
Mit Twitter kann man ziemlich viel anstellen. Es privat zum plaudern nutzen, Krisenkommunikation darüber abwickeln, Spam unter die Leute bringen etc.
Alleine im Kontext einer Integration in die Unternehmenskommunikation bieten sich 6 unterschiedliche …
November 17th, 2008 at 9:08 am
Hi Kristen, excellent, excellent, excellent presentation.
You’ll see some very interesting iterations of @Twitpitch soon tied to the @micropr effort that Stowe and I are working on together. More here: http://www.m1cr0pr.com
Not sure if this post helped you define the top 10 Twitter tools, but here’s a deeper look at 60+ top communications and community management services here:
http://www.briansolis.com/2008/10/twitter-tools-for-community-and.html
Keep up the great work!
January 21st, 2009 at 1:59 pm
[...] Luca Penati, who heads up our global technology practice, sent me following last week’s Twitter Bootcamp for PR webinar. That, in less than 140 characters, gets to the heart of how Twitter should be used to [...]
January 21st, 2009 at 2:14 pm
[...] Category: Best Practices, Digital Influence With an audience of over 130 for last week’s Bulldog Reporter Webinar on Twitter, we had some great questions. Here are my answers to some of your most frequently asked questions [...]
February 6th, 2009 at 6:38 am
[...] Twitter Bootcamp for PR: A Recap – 360 Digital Influence Blog [...]
April 8th, 2009 at 5:40 pm
[...] we will post a recap along with the full presentation. Our first presentation for PR University, Twitter Bootcamp for PR, was a huge success and we expect the same for this new [...]
May 23rd, 2009 at 3:00 pm
[...] Get our Twitter for Business seminar > [...]
June 2nd, 2009 at 9:42 am
[...] clear case for using Social Networking effectively to build a business community, I think. Kristin’s slide doesn’t need much explanation. She succinctly outlines how to use Twitter to improve Customer [...]
June 9th, 2009 at 11:24 am
[...] Keeping in touch with colleagues or friends. The Digital 360º team at Ogilvy PR uses it to let each other know where they are and what they are doing. They don’t all have to be on the same instant messaging program, and they feel tweeting is part of their jobs. The Digital 360º team has also created some great Twitter Tools and Best Practices. [...]
June 29th, 2009 at 1:18 pm
[...] Twitter Bootcamp for PR: a Recap Short video on new opportunities, best practices, case study, strategic planning, mastering the Twitpitch, how to use Twitter step by step, and pitfalls to avoid. [...]