360DigitalInfluence

19 Responses to “Twitter Bootcamp for PR: A Recap”

1. Jason Baer Says:
   November 12th, 2008 at 10:55 am

   Great presentation. Thanks very much for sharing it. I just conducted some 1.5 day social media bootcamps for PR firms last week. A heavy dose of Twitter instruction, of course.

   The big thing people need to realize is that it’s a community, not a broadcast platform. I’ve been advocating the 8×1 rule. For every Tweet about you, send 8 about others. A bit counter-intuitive for marketers, but that’s what the Twitter community wants.

   Looking forward to following your work here (and of course on Twitter)

   Best regards,

   Jason Baer
   Convince & Convert
   Where social media and email collide

2. Kristin Foster Says:
   November 12th, 2008 at 3:29 pm

   Thanks, Jason. Love the 8×1 rule! Great advice, keep it coming.

3. Tom Ulrich Says:
   November 12th, 2008 at 3:43 pm

   Many thanks, Kristin, to you and John for an excellent presentation. I will say, though, that given the comments on Twitter’s utility for rapid response to customer feedback, I was a little surprised you weren’t taking audience questions via Twitter!

4. Arthur Brown Says:
   November 13th, 2008 at 2:43 pm

   Great break down of how to use Twitter effectively. More companies will begin to use Twitter in the future and most be well served to read this before they start using Twitter.

5. Claudia Sommer Says:
   November 14th, 2008 at 5:49 am

   Twitter in der Kommunikation…

   Mit Twitter kann man ziemlich viel anstellen. Es privat zum plaudern nutzen, Krisenkommunikation darüber abwickeln, Spam unter die Leute bringen etc.
   Alleine im Kontext einer Integration in die Unternehmenskommunikation bieten sich 6 unterschiedliche …

6. Brian Solis Says:
   November 17th, 2008 at 9:08 am

   Hi Kristen, excellent, excellent, excellent presentation.

   You’ll see some very interesting iterations of @Twitpitch soon tied to the @micropr effort that Stowe and I are working on together. More here: http://www.m1cr0pr.com

   Not sure if this post helped you define the top 10 Twitter tools, but here’s a deeper look at 60+ top communications and community management services here:
   http://www.briansolis.com/2008/10/twitter-tools-for-community-and.html

   Keep up the great work!

7. Ogilvy PR 360 Digital Influence Blog » Blog Archive » » Twitter Strategy Blog Series #7: Media Relations & Twitter Says:
   January 21st, 2009 at 1:59 pm

   [...] Luca Penati, who heads up our global technology practice, sent me following last week’s Twitter Bootcamp for PR webinar. That, in less than 140 characters, gets to the heart of how Twitter should be used to [...]

8. Ogilvy PR 360 Digital Influence Blog » Blog Archive » » FAQ’s about Twitter Strategy and Public Relations Says:
   January 21st, 2009 at 2:14 pm

   [...] Category: Best Practices, Digital Influence With an audience of over 130 for last week’s Bulldog Reporter Webinar on Twitter, we had some great questions. Here are my answers to some of your most frequently asked questions [...]

9. Journalistics Blog » Using Twitter for Media Relations Says:
   February 6th, 2009 at 6:38 am

   [...] Twitter Bootcamp for PR: A Recap – 360 Digital Influence Blog [...]

10. Coming Up: Webinar on Facebook for PR and Marketing Pros Says:
    April 8th, 2009 at 5:40 pm

    [...] we will post a recap along with the full presentation. Our first presentation for PR University, Twitter Bootcamp for PR, was a huge success and we expect the same for this new [...]

11. 140 Characters: The Immersive Twitter Event in NYC Says:
    May 23rd, 2009 at 3:00 pm

    [...] Get our Twitter for Business seminar > [...]

12. Koke Creative Blog » The Value of Social Networking, Part II Says:
    June 2nd, 2009 at 9:42 am

    [...] clear case for using Social Networking effectively to build a business community, I think. Kristin’s slide doesn’t need much explanation. She succinctly outlines how to use Twitter to improve Customer [...]

13. To Tweet or Not To Tweet | Fresh Ideas Says:
    June 9th, 2009 at 11:24 am

    [...] Keeping in touch with colleagues or friends. The Digital 360º team at Ogilvy PR uses it to let each other know where they are and what they are doing. They don’t all have to be on the same instant messaging program, and they feel tweeting is part of their jobs. The Digital 360º team has also created some great Twitter Tools and Best Practices. [...]

14. 52 Links on Twitter for Business, with Brief Descriptions — Web 2.0 For Small Business Says:
    June 29th, 2009 at 1:18 pm

    [...] Twitter Bootcamp for PR: a Recap Short video on new opportunities, best practices, case study, strategic planning, mastering the Twitpitch, how to use Twitter step by step, and pitfalls to avoid. [...]

15. Robert Says:
    July 24th, 2010 at 12:47 pm

    As long as people don’t spam too much with twitter, they can achieve some really good success. Plus there are a lot of new automation software for twitter, that will auto-tweet on a regular basis - somewhat like an autoresponder

16. Morris Wetherington Says:
    July 28th, 2010 at 6:45 pm

    Since twitter is a fairly new marketing and communication strategy. I am not entirely sure it is not just a passing fad. Where it may be effective for some product or service marketing. The effort in maintaining such a strategy seems very time consuming as opposed to other marketing strategies that are not.

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18. Al @ Finance Articles Says:
    August 3rd, 2010 at 7:35 pm

    I think that Twitter as any other form of social media demand dedication toward building a relationship with the public. There are tools that help you achieve this, but still, it is a slow process and one that has to be carried out carefully. Not every follower is actually following you, and the effectiveness of any Twitter campaign relies precisely on that. I think the secret is in building trust and delivering value so people just can’t ignore you. Unless you are a celebrity, there has to be something very interesting about you, and that is usually knowledge or real solutions to peoples problems.

19. Sham The Forex Tip Trading Guy Says:
    August 27th, 2010 at 9:25 pm

    The more you doing it the better, by becoming good follower who always tweet back, hopefully the same will happen to you. Twitter is gaining more and more popularity in virtual networking. Therefore, the net community regardless of whatever their intention is in using Twitter, in one way or another, must able to offer something very special the their follower in order to keep them actively help in promoting your products or even your name.