360DigitalInfluence

In 2008, social media advanced from bright shiny oddity to a truly  integrated, two-way communications vehicle.  To recognize this, we are jointly assembling a “best of” 2008 list via a series of posts from our authors.  Learning from one of the biggest successes of 2008, Twitter, posts will be limited to 100 words starting…NOW

The most interesting development of 2008 was transparent corporate communications – in good times and (recently) bad.   While Forrester reports that only 16% of people trust corporate blogs, much of that is a hangover from Corporate Blogging 1.0. Tough economic times offer an unprecedented opportunity to demonstrate how much corporate communications have truly changed.   Here are some great recent examples:

• GM Fastlane and GMFactsandFiction handling of the auto meltdown.
• Direct2Dell – Lionel Menchaca has handled recalls, product delays and fixes, but his straightforward style keeps you rooting for the progress they make.
• @Zappos blogging & tweeting their mini-RIF.