Comments on: Dentyne: Taking the Social Media Lexicon Offline http://blog.ogilvypr.com/2009/02/dentyne-taking-the-social-media-lexicon-offline/ An Exploration of What Influences Us Sat, 11 Feb 2012 17:05:45 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Rohit http://blog.ogilvypr.com/2009/02/dentyne-taking-the-social-media-lexicon-offline/comment-page-1/#comment-34809 Rohit Thu, 26 Feb 2009 11:46:00 +0000 http://blog.ogilvypr.com/?p=1062#comment-34809 Actually, I made them up. But maybe one of the brands will be reading and grab the idea. I'll just charge them my usual commission ... ;-) Actually, I made them up. But maybe one of the brands will be reading and grab the idea. I’ll just charge them my usual commission … ;-)

]]> By: Traditional Media with a Social Media Message http://blog.ogilvypr.com/2009/02/dentyne-taking-the-social-media-lexicon-offline/comment-page-1/#comment-34645 Traditional Media with a Social Media Message Wed, 25 Feb 2009 20:20:13 +0000 http://blog.ogilvypr.com/?p=1062#comment-34645 [...] I’ve seen which show companies using traditional media to evoke a social media message.  Ian Sohn has a post on the Dentyne print ad and actually inspired me to write this post and seek out other [...] [...] I’ve seen which show companies using traditional media to evoke a social media message.  Ian Sohn has a post on the Dentyne print ad and actually inspired me to write this post and seek out other [...]

]]> By: Ian Sohn http://blog.ogilvypr.com/2009/02/dentyne-taking-the-social-media-lexicon-offline/comment-page-1/#comment-34635 Ian Sohn Wed, 25 Feb 2009 18:25:23 +0000 http://blog.ogilvypr.com/?p=1062#comment-34635 @Rohit: I did indeed start it (in fact I downright asked for it!!). Good examples - I need to get out more (or maybe stay in more) as I haven't seen those. Love the "Friends don't poke friends" - very funny. @Rohit: I did indeed start it (in fact I downright asked for it!!).

Good examples - I need to get out more (or maybe stay in more) as I haven’t seen those.

Love the “Friends don’t poke friends” - very funny.

]]> By: Rohit http://blog.ogilvypr.com/2009/02/dentyne-taking-the-social-media-lexicon-offline/comment-page-1/#comment-34634 Rohit Wed, 25 Feb 2009 18:20:07 +0000 http://blog.ogilvypr.com/?p=1062#comment-34634 Ok, it's lunchtime and I can't resist (you started it) ... Brand: Eye doctors office. Visual: Person wearing pirate mask over one eye. Tag: Friends don't poke friends. Brand: Zoo Visual: Birdcage with exotic birds Tag: Tweet this. Brand: Skiing slope/resort Visual: Person skiing down large mountain with ski tracks higher on the mountain above them. Tag: Never trackback. Ok, it’s lunchtime and I can’t resist (you started it) …

Brand: Eye doctors office.
Visual: Person wearing pirate mask over one eye.
Tag: Friends don’t poke friends.

Brand: Zoo
Visual: Birdcage with exotic birds
Tag: Tweet this.

Brand: Skiing slope/resort
Visual: Person skiing down large mountain with ski tracks higher on the mountain above them.
Tag: Never trackback.

]]> By: Ian Sohn http://blog.ogilvypr.com/2009/02/dentyne-taking-the-social-media-lexicon-offline/comment-page-1/#comment-34439 Ian Sohn Tue, 24 Feb 2009 21:04:55 +0000 http://blog.ogilvypr.com/?p=1062#comment-34439 @Sarah Jo: Your post is excellent. Thanks for sharing. @JenniferJ: Thanks for pointing out the vids on YouTube, although I still maintain the embed code should also be available on the brand's own site. @Kirt Cable: Ever visited http://makethelogobigger.blogspot.com/? ;) @Sarah Jo: Your post is excellent. Thanks for sharing.

@JenniferJ: Thanks for pointing out the vids on YouTube, although I still maintain the embed code should also be available on the brand’s own site.

@Kirt Cable: Ever visited http://makethelogobigger.blogspot.com/? ;)

]]> By: Kirt Cable http://blog.ogilvypr.com/2009/02/dentyne-taking-the-social-media-lexicon-offline/comment-page-1/#comment-34421 Kirt Cable Tue, 24 Feb 2009 19:22:33 +0000 http://blog.ogilvypr.com/?p=1062#comment-34421 Great Point Ian. Social Media is more popular than ever. Advertisers and Marketers must come to grips with this. This Dentyne ad shows pure emotion and it pulls you into what's happening. The problem for Dentyne is that you may not be able to make out that the Ad is about Dentyne. The chewing gum package could be just about any company --- if you don't look closely. I don't think this ad will directly sell any more packets of gum however. Advertisers should start to build more campaigns using links to websites. The idea is to build greater value of the brand. Not to show that it is still alive. Kirt Cable "The Ace" of Direct Response Copywriting, is one of the leading business advisors to "Top Producers". He can be reached at iaserv@yahoo.com or www.cablecopy.com. Great Point Ian.

Social Media is more popular than ever. Advertisers and Marketers must come to grips with this.

This Dentyne ad shows pure emotion and it pulls you into what’s happening.

The problem for Dentyne is that you may not be able to make out that the Ad is about Dentyne. The chewing gum package could be just about any company — if you don’t look closely.

I don’t think this ad will directly sell any more packets of gum however.

Advertisers should start to build more campaigns using links to websites. The idea is to build greater value of the brand. Not to show that it is still alive.

Kirt Cable “The Ace” of Direct Response Copywriting, is one of the leading business advisors to “Top Producers”. He can be reached at iaserv@yahoo.com or http://www.cablecopy.com.

]]> By: JenniferJ http://blog.ogilvypr.com/2009/02/dentyne-taking-the-social-media-lexicon-offline/comment-page-1/#comment-34201 JenniferJ Mon, 23 Feb 2009 19:30:34 +0000 http://blog.ogilvypr.com/?p=1062#comment-34201 Ian, There have been many ads using emoticons in the last few years, and then there was that whole Cingular campaign where everyone spoke in IM speak ("IDK my BFF Jill"). Those Dentyne ads were plastered all over the NYC subways as well, in many cases taking over entire trains. The TV ad is on YouTube: http://www.youtube.com/watch?v=QMoT1abNipM Ian,
There have been many ads using emoticons in the last few years, and then there was that whole Cingular campaign where everyone spoke in IM speak (”IDK my BFF Jill”).

Those Dentyne ads were plastered all over the NYC subways as well, in many cases taking over entire trains. The TV ad is on YouTube:
http://www.youtube.com/watch?v=QMoT1abNipM

]]> By: sarah jo http://blog.ogilvypr.com/2009/02/dentyne-taking-the-social-media-lexicon-offline/comment-page-1/#comment-34172 sarah jo Mon, 23 Feb 2009 16:52:43 +0000 http://blog.ogilvypr.com/?p=1062#comment-34172 interesting. i wrote a piece about his last week. http://threeminds.organic.com/2009/02/when_was_the_last_time_you_mad.html from a creative perspective, it is alluring. interesting. i wrote a piece about his last week.

http://threeminds.organic.com/2009/02/when_was_the_last_time_you_mad.html

from a creative perspective, it is alluring.

]]> By: Danadol - Dana Pascu » Blog Archive » Dentyne Ads http://blog.ogilvypr.com/2009/02/dentyne-taking-the-social-media-lexicon-offline/comment-page-1/#comment-34171 Danadol - Dana Pascu » Blog Archive » Dentyne Ads Mon, 23 Feb 2009 16:52:31 +0000 http://blog.ogilvypr.com/?p=1062#comment-34171 [...] More [...] [...] More [...]

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