360DigitalInfluence

There seems to have been an unfortunate increase in the number of disasters within the last few weeks. It’s no surprise that some of the most timely coverage around these recent crises comes from non-traditional reporting - tweetpic, flickr, blogs, youtube, twitter hashtags, etc.

It can be hard for those impacted by the disaster to monitor all of these channels in real time, especially for marcom professionals under enormous pressure to respond quickly with critical communications.

While there are many great paid services that monitor across channels,  I recently came across a free solution that helps make sense of real time crisis content. The next time a disaster strikes, be sure to check out CrisisWire - a relatively new site that aggregates blog posts, photos, twitter into one page. Most of the time it’s sparse site, though, in times of crisis, be sure to check in for all of the social media content flowing in from around the world.