360DigitalInfluence

Ogilvy Public Relations Worldwide
Feb 03

Inside WPP’s Web Strategy

On a recent trip to London I had the chance to speak with Gavin Lennon, Head of Web Services for WPP - the parent company for Ogilvy PR and many other agencies around the world. He shared some insights about creating a global web presence for a group as large as WPP (2000+ offices in 106 countries around the world) and offers an inside look at some new features on the site, including the WPP Reading Room.

2 Responses to “Inside WPP’s Web Strategy”

  1. A Digital Perspective » Mind what you have learned. Save you it can. Says:

    [...] the Death Star (Ogilivy)  Inside WPP Web Strategy By: Jye, on February 6, 2009 at 8:56 am | Filed under: Social Media, jyesmith.com, marketing [...]

  2. Thick Black Theory Says:

    Thick Black Theory…

    An interesting post over at . . ….

Post Your Comment

 

dailyinfluencepromo1
Join the Ogilvy PR Worldwide/ 360° Digital Influence group on LinkedIn
Join the Ogilvy PR Worldwide / 360° Digital Influence group on Facebook

CATEGORIES

TAGS

RECENT POSTS

RECENT COMMENTS

OTHER BLOGS

The WPP Reading Room

Sponsor PRWeek Lab an online event
Ogilvy Public Relations Worldwide