Feb 03
Inside WPP’s Web Strategy
by Rohit Bhargava
Category: Best Practices, Digital Influence
On a recent trip to London I had the chance to speak with Gavin Lennon, Head of Web Services for WPP - the parent company for Ogilvy PR and many other agencies around the world. He shared some insights about creating a global web presence for a group as large as WPP (2000+ offices in 106 countries around the world) and offers an inside look at some new features on the site, including the WPP Reading Room.
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- Ah, the Old Spice guy. What a hoot. Great post, Kristin. I’m with you 100% on versatility as means to expand brand horizons. “Spicing” Up the Brand Personality
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The WPP Reading Room
NETWORK FEED
- Where Should Brands Spend Their Social Media Budget?
- 360 DI Gov 2.0 Musings
- 5 Ideas From A Global Journey Through Beer Marketing
- Cultivating an attitude of gratitude
- Navigating the Regulatory Highway
- Social Media and Corporate Boards: 5 Key Questions
- How Much Should Brands Budget for Social Media?
- “Spicing” Up the Brand Personality
- Social Media’s Silent Giants: Naspers and DST
- Speech in Tokyo at Foreign Correspondents’ Club of Japan
- Location is Now Part of the Social Graph — 3 Implications
- Infographic of Social Media Equivalents in China
- Parker & Partners’ Australian Election Post-Mortem
- Digital Influence Ogilvy Exchange on Government
- How the Fringe Festival Gets the Word Out
- @eshintaro @kazzwatabe 確かに。既存／新規の媒体に縛られない展開ができる今こそ面白いよね！
about 15 minutes ago from kenmountnorth - @kazzwatabe おっとっとｗ
about 18 minutes ago from kenmountnorth - @kazzwatabe @eshintaro うらやましいなぁ。笑
about 19 minutes ago from kenmountnorth - やっぱ「投げ銭」のコンセプトでますよねー (#nlabo live at http://ustre.am/ndtC )
about 20 minutes ago from kenmountnorth - モノに宿るストーリーをコンテンツに昇華させる？ (#nlabo live at http://ustre.am/ndtC )
about 22 minutes ago from kenmountnorth - @eshintaro @kazzwatabe 企画して草の根で呼びかけていかなきゃなので、そうかもw あとは、日本に閉じないで、メディアを噛ませられれば…面白い
about 22 minutes ago from kenmountnorth - influential dinner @ armando's last night: flattered i'm now being followed by BIG TEX (@texyumsdesigner) and Mexican Food (@mexicanfood).
about 23 minutes ago from rcaggiano - あ、スコアリングシート自体を参加者で作っちゃえばいいのか。
about 24 minutes ago from kenmountnorth - @lero003 そう、そこに戻るｗ
about 26 minutes ago from kenmountnorth - @kazzwatabe 一法人がやる代物じゃないね。（笑）社会実験的なもんか。。
about 27 minutes ago from kenmountnorth - @miyasho88 スコアリングシート的なものがあるとスムーズになりそうだね。その設計が恐ろしく大変そうだけど…
about 29 minutes ago from kenmountnorth - このust見て「ブドウ糖差し入れたい」とか「ピザお届けしたい」ってコメントがヒントになりそうな個人的な予感。。。 (#nlabo live at http://ustre.am/ndtC )
about 30 minutes ago from kenmountnorth - まぁ、仮に無形物となるとリレーしやすいのは「一日一善」的な、代わりに何かをやってあげる系が想像しやすいなー (#nlabo live at http://ustre.am/ndtC )
about 31 minutes ago from kenmountnorth - @kazzwatabe ですよねー
about 33 minutes ago from kenmountnorth - Interesting! 10 Useful USB Thumb Drive Tricks. http://bit.ly/bUtuYc (via @smashingmag)
about 34 minutes ago from violetile
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February 12th, 2009 at 7:11 pm
[...] the Death Star (Ogilivy) Inside WPP Web Strategy By: Jye, on February 6, 2009 at 8:56 am | Filed under: Social Media, jyesmith.com, marketing [...]
October 21st, 2009 at 7:48 pm
Thick Black Theory…
An interesting post over at . . ….