360DigitalInfluence

Ogilvy Public Relations Worldwide
Feb 05

National Wear Red Day - Pledge to Wear Red.

In support of our client, the National Heart, Lung, and Blood Institute (NHLBI), and their Heart Truth campaign, I’m encouraging everyone to WEAR RED tomorrow for National Wear Red Day. Tell your friends, family and co-workers to join you in the effort to build heart disease awareness amongst women and learn more about The Heart Truth campaign.

The 360 Digital Influence group has teamed up with Ogilvy’s Social Marketing team, lead by Sarah Temple, to once again support and promote The Heart Truth both online and off. This year, in addition to building awareness of the campaign and heart disease, we are encouraging and arming women with the resources they need to take action to reduce their risk of heart disease.

Below you will find more on what we are doing to support the campaign and how YOU can help:

We are encouraging women to pledge to take healthy actions to reduce their risk and encourage friends, family and peers to join in the effort to lead a healthier lifestyle by joining the Healthy Action Community. There are a number of ways to get involved in the community online:

- The Heart Truth Flickr gallery - Participate in National Wear Red Day and post images to The Heart Truth image gallery.

Get your office to wear red for National Wear Red Day and post your photo on Flickr.
Get your office to wear red for National Wear Red Day and post your photo on Flickr.

- The Heart Truth Facebook Fan page - Join and encourage friends to join the The Heart Truth fan page where you can learn of new events in your area, get first hand updates on the 2009 Red Dress Fashion Show and share your stories with others.

- Share your Heart Truth story - Share your story and encourage others to take action to reduce their risk of heart disease, starting with their participation on National Wear Red Day. Provide ideas on community activities that everyone can take part in. For those of you on Twitter, use #hearttruth to spread the word about National Wear Red Day and The Heart Truth.

As you can see, we have created a number of ways to bring people together to support heart disease awareness and spread The Heart Truth. But this is just the beginning, next Friday, February 13, marks the sixth annual Heart Truth Red Dress Collection Fashion Show, taking place at Bryant Park during New York Fashion Week.

Stay tuned for more information and LIVE COVERAGE of The Heart Truth Red Dress Collection Fashion Show next week. (Here’s a hint: be sure to start following #hearttruth Tweets now…)

One Response to “National Wear Red Day - Pledge to Wear Red.”

  1. Bula Baumgardt Says:

    Good morning, I wish to say thank you for an great web-site about a subject I’ve had an interest in for some time now. I’ve been looking in and reading the responses and so just wanted to voice my many thanks for giving me some very interesting reading material. I watch for reading more, and getting a more active part in the talks here, while picking up some knowledge as well :)

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