360DigitalInfluence

In support of our client, the National Heart, Lung, and Blood Institute (NHLBI), and their Heart Truth campaign, I’m encouraging everyone to WEAR RED tomorrow for National Wear Red Day. Tell your friends, family and co-workers to join you in the effort to build heart disease awareness amongst women and learn more about The Heart Truth campaign.

The 360 Digital Influence group has teamed up with Ogilvy’s Social Marketing team, lead by Sarah Temple, to once again support and promote The Heart Truth both online and off. This year, in addition to building awareness of the campaign and heart disease, we are encouraging and arming women with the resources they need to take action to reduce their risk of heart disease.

Below you will find more on what we are doing to support the campaign and how YOU can help:

We are encouraging women to pledge to take healthy actions to reduce their risk and encourage friends, family and peers to join in the effort to lead a healthier lifestyle by joining the Healthy Action Community. There are a number of ways to get involved in the community online:

- The Heart Truth Flickr gallery - Participate in National Wear Red Day and post images to The Heart Truth image gallery.

Get your office to wear red for National Wear Red Day and post your photo on Flickr.

- The Heart Truth Facebook Fan page - Join and encourage friends to join the The Heart Truth fan page where you can learn of new events in your area, get first hand updates on the 2009 Red Dress Fashion Show and share your stories with others.

- Share your Heart Truth story - Share your story and encourage others to take action to reduce their risk of heart disease, starting with their participation on National Wear Red Day. Provide ideas on community activities that everyone can take part in. For those of you on Twitter, use #hearttruth to spread the word about National Wear Red Day and The Heart Truth.

As you can see, we have created a number of ways to bring people together to support heart disease awareness and spread The Heart Truth. But this is just the beginning, next Friday, February 13, marks the sixth annual Heart Truth Red Dress Collection Fashion Show, taking place at Bryant Park during New York Fashion Week.

Stay tuned for more information and LIVE COVERAGE of The Heart Truth Red Dress Collection Fashion Show next week. (Here’s a hint: be sure to start following #hearttruth Tweets now…)