360DigitalInfluence

Ogilvy Public Relations Worldwide
Feb 06

The Next Evolution of Website Social Utility

social_bookmark_buttons

So you’ve finally gotten used to seeing the above little logos on a lot of the websites you visit. Maybe you’ve even “Dugg” a blog post, “Stumbled” a website, or “Tweeted” an article. Well, the extent of your foray into social media engagement as you browse the Web has only just begun. The following two logos will start to pop up more and more in 2009:

facebook_connect_button

google_friend_connect_logo

Facebook Connect and Google Friend Connect will change the way we interact with websites and each other online. Check out this video explaining Google Friend Connect

I couldn’t find a great video that concisely explains Facebook Connect, but check out this link to watch Mark Zuckerberg explain the platform at F8.

What has been your experience with either Facebook Connect or Google Friend Connect? Which one would you recommend implementing? What are some examples of sites that have implemented either particularly well?

2 Responses to “The Next Evolution of Website Social Utility”

  1. Jay Says:

    It was just announced that Facebook has joined the board of the OpenID foundation.

    This is great news for anyone who supports the idea of a single ‘online identity’. OpenID already has support from Yahoo!, Google, and Microsoft. Having Facebook as a board member can only improve the service. OpenID has struggled with their user experience and this is an area where a partnership with Facebook could really help.

    It will be exciting to see where things go from here. It could be possible in the future that your identity on Facebook could be your identity for the entire internet, an idea that is both full of promise and incredibly scary.

    Thoughts?

  2. Will Fleiss Says:

    To me it only makes sense. Your identity offline is the same everywhere. Why shouldn’t be the same online?

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