Air Force’s Rules of Engagement - Round Two
by John Stauffer
Category: Digital Influence
A few months ago, Kaitlyn Wilkins covered the Air Force’s Rules of Engagement - online that is. This excellent flow chart mapped how when and how to respond to conversations about the Air Force online. In yesterday’s Social Media and Government conference, I got to listen to Air Force Captain David Faggard talk about his his role in both monitoring social media as well as internal training.
It was, in my opinion, one of the best presentations all day. He gave an inside look into what the Air Force is currently doing and what they have in store. For example, Captain Faggard is currently one of three people working in social media - he said the Air Force has plans to increase that number to 19 in the near future.
One my favorite stories came when described what happens when the Air Force starts following the conversation on Twitter. Some one playing an air-combat video game tweeted that air force one had crashed prompting a quick reply from the Air Force correcting this misinformation. Below is a quick clip from a post-presentation interview retelling this story:
To see what Captain Faggard’s team is doing, check out the Air Force on Twitter and Youtube, their Airforce Live Blog*, and even Air Force news widgets.
[* update: Air Force Live Blog url updated thanks to commenter Paul Bove]
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March 25th, 2009 at 10:53 am
John, thanks for recognizing the work we’re doing at the Air Force. Capt Faggard (my boss) is a great advocate for our job. Just wanted to clarify that our Air Force Live blog link is now http://airforcelive.dodlive.mil. We migrated from the other site a few weeks ago. Thanks!
March 25th, 2009 at 11:04 am
Paul, thanks for the comment. Your boss was one of the best presenters of the day. Thanks for the corrected link, I’ve updated the post.
March 26th, 2009 at 10:09 am
That’s odd…. in our agency in Italy we using a very similar workflow for the online conversations.
Glad to see that we are in the good direction then!
April 9th, 2009 at 3:47 pm
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December 19th, 2010 at 10:15 am
Super information it is surely. My boss has been looking for this update.
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