Comments on: New Word of Mouth Marketing Ethics Guidelines http://blog.ogilvypr.com/2009/03/new-word-of-mouth-marketing-ethics-guidelines/ An Exploration of What Influences Us Tue, 16 Mar 2010 05:04:04 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Marketing Ethics Online | Marketing A Home Business Online http://blog.ogilvypr.com/2009/03/new-word-of-mouth-marketing-ethics-guidelines/comment-page-1/#comment-49251 Marketing Ethics Online | Marketing A Home Business Online Tue, 06 Oct 2009 07:14:55 +0000 http://blog.ogilvypr.com/?p=1201#comment-49251 [...] New Word of Mouth Marketing Ethics Guidelines Any brand or marketer who cares about effective and ethical use of social media and word of mouth marketing should take a look at the ethics policies. [...] [...] New Word of Mouth Marketing Ethics Guidelines Any brand or marketer who cares about effective and ethical use of social media and word of mouth marketing should take a look at the ethics policies. [...]

]]> By: Client Disclosure Online – The Survey Results « digital CONSORTIUM http://blog.ogilvypr.com/2009/03/new-word-of-mouth-marketing-ethics-guidelines/comment-page-1/#comment-48275 Client Disclosure Online – The Survey Results « digital CONSORTIUM Thu, 16 Jul 2009 03:01:49 +0000 http://blog.ogilvypr.com/?p=1201#comment-48275 [...] Word of Mouth Marketing Association, which every major agency is a member of,  is absolutely clear about agency/client disclosure is required, esp. in the following [...] [...] Word of Mouth Marketing Association, which every major agency is a member of,  is absolutely clear about agency/client disclosure is required, esp. in the following [...]

]]> By: Media » Blog Archive » Client Disclosure Online - The Survey Results http://blog.ogilvypr.com/2009/03/new-word-of-mouth-marketing-ethics-guidelines/comment-page-1/#comment-48273 Media » Blog Archive » Client Disclosure Online - The Survey Results Thu, 16 Jul 2009 02:57:04 +0000 http://blog.ogilvypr.com/?p=1201#comment-48273 [...] Word of Mouth Marketing Association, which every major agency is a member of,  is absolutely clear about agency/client disclosure is required, esp. in the following [...] [...] Word of Mouth Marketing Association, which every major agency is a member of,  is absolutely clear about agency/client disclosure is required, esp. in the following [...]

]]> By: Honesty ROI: How to be Transparent & True « Strategic Social Media http://blog.ogilvypr.com/2009/03/new-word-of-mouth-marketing-ethics-guidelines/comment-page-1/#comment-46760 Honesty ROI: How to be Transparent & True « Strategic Social Media Tue, 05 May 2009 02:56:00 +0000 http://blog.ogilvypr.com/?p=1201#comment-46760 [...] and ethical use of social media and word of mouth marketing should be honest and follow the ethics policies created by Word of Mouth Marketing Association (WOMMA). WOMMA has revised their ethics guidelines [...] [...] and ethical use of social media and word of mouth marketing should be honest and follow the ethics policies created by Word of Mouth Marketing Association (WOMMA). WOMMA has revised their ethics guidelines [...]

]]> By: Hideo Tsukazaki http://blog.ogilvypr.com/2009/03/new-word-of-mouth-marketing-ethics-guidelines/comment-page-1/#comment-39058 Hideo Tsukazaki Tue, 17 Mar 2009 08:47:55 +0000 http://blog.ogilvypr.com/?p=1201#comment-39058 Thanks for your information. I especially loved the Honesty ROI. I sincerely believe this need to be fundamental of our business. Thanks for your information. I especially loved the Honesty ROI. I sincerely believe this need to be fundamental of our business.

]]> By: Whohalist http://blog.ogilvypr.com/2009/03/new-word-of-mouth-marketing-ethics-guidelines/comment-page-1/#comment-38778 Whohalist Sun, 15 Mar 2009 21:22:09 +0000 http://blog.ogilvypr.com/?p=1201#comment-38778 Hello sir, that’s exactly what I needed. It helps learning how to market on social networking sites. Thank you! If you don’t mind I would like to add it to my website. Hello sir, that’s exactly what I needed. It helps learning how to market on social networking sites. Thank you! If you don’t mind I would like to add it to my website.

]]> By: インターネット広告のひみつ http://blog.ogilvypr.com/2009/03/new-word-of-mouth-marketing-ethics-guidelines/comment-page-1/#comment-38626 インターネット広告のひみつ Sat, 14 Mar 2009 13:18:03 +0000 http://blog.ogilvypr.com/?p=1201#comment-38626 <strong>WOMMA、倫理ガイドラインを改訂...</strong> 2009年3月5日、WOMMAが「The WOMMA Code」を改訂。推奨者が広告主との関係を明かすことなど、FTCによる勧告を取り入れた。... WOMMA、倫理ガイドラインを改訂…

2009年3月5日、WOMMAが「The WOMMA Code」を改訂。推奨者が広告主との関係を明かすことなど、FTCによる勧告を取り入れた。…

]]> By: SmartBlog On Social Media » Blog Archive » Today’s bonus tracks http://blog.ogilvypr.com/2009/03/new-word-of-mouth-marketing-ethics-guidelines/comment-page-1/#comment-37808 SmartBlog On Social Media » Blog Archive » Today’s bonus tracks Tue, 10 Mar 2009 15:45:26 +0000 http://blog.ogilvypr.com/?p=1201#comment-37808 [...] John Bell shares Word of Mouth marketing ethics [...] [...] John Bell shares Word of Mouth marketing ethics [...]

]]> By: Aaron Uhrmacher http://blog.ogilvypr.com/2009/03/new-word-of-mouth-marketing-ethics-guidelines/comment-page-1/#comment-37686 Aaron Uhrmacher Tue, 10 Mar 2009 02:41:36 +0000 http://blog.ogilvypr.com/?p=1201#comment-37686 John - Glad to see that the WOMMA continues to evolve and revise its policies as the popularity of social media platforms expand. I think the difficulty is that a set of guidelines are only as good as the brands enforcing them. My guess is that the biggest challenge for marketers won't necessarily be their own transparency, but that of the consumers with which they're engaged. Thanks for sharing this. John - Glad to see that the WOMMA continues to evolve and revise its policies as the popularity of social media platforms expand.

I think the difficulty is that a set of guidelines are only as good as the brands enforcing them. My guess is that the biggest challenge for marketers won’t necessarily be their own transparency, but that of the consumers with which they’re engaged.

Thanks for sharing this.

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