360DigitalInfluence

Ogilvy Public Relations Worldwide
Mar 24

Who Cleared This? Well, Nobody, It’s a Wiki.

state-grab

I’m attending the Advanced Learning Institute’s Social Media and Government Conference and am listening to a great presentation from Stephen Miller from the U.S. Department of State. He’s been focusing alot on many of the internal and external communities that facilitate discussion from employees stationed around the world.

He recently gave an inside peek into the volume of the conversation going on inside the state department’s online communities.

Here’s a quick a snapshot of the data:

  • 52 Active Communities, 41 of which are unclassified inter-agency,
  • Average community receives 12,000 unique monthly visitors;
  • Average community receives 30,000 page views per month
  • On Diplopeida alone there are over 1,600 registered editors, 7,000 articles across the network.

All of this shows just how valuable wikis can be for large government agencies.

To be sure, it take some time for everyone to get used to the free flowing exchange of information. Apparently, in an early conversation one senior staffer saw an recently posted article on Diplopedia bringing together publicly available food prices cost of food prices and asked “Who cleared the posting of this article?” The response, which I think is a great candidate for a social media dork t-shirt: “Well, nobody, it’s a wiki.”

For a full collection of the State Department’s social media activities check out the recent AP article on a web savvy Hillary Clinton

3 Responses to “Who Cleared This? Well, Nobody, It’s a Wiki.”

  1. Beth Haiken Says:

    The illusion of control is hard to give up. I had dinner this weekend with a young woman who works for a company that blocks employee access to all social and digital media including instant messaging because they’re worried about what they perceive is a lack of control. The State Department is obviously light years ahead, and good for them!

  2. Nick S. Says:

    Looks like the Government is catching up with the rest of the world, or at least not behind. That’s great.

    I’m most fascinated by companies that are ahead of this curve. Specifically, vitaminwater is leading the charge on actually encouraging social interaction about its brand via Facebook by pointing to their Facebook page at the end of nationwide tv ads. If it’s of any interest to you, I wrote about vitaminwater’s new campaign here: http://tinyurl.com/c8znz7

    Thanks for the post.

  3. steve Says:

    looks like the sites are no longer available

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