360DigitalInfluence

This week, John Bell and I delivered Facebook Bootcamp for PR, a one-hour training webinar for public relations and marketing professionals hosted by the Bulldog Reporter’s PR University. During the workshop, we shared
key strategies and best practices on how brands can build a successful Facebook strategy, engage with fans through Facebook, and add scale and impact to your Facebook presence through additions like applications and targeted advertising.

Some of things you’ll learn and use in the future:

• A Facebook Strategy Checklist
• 5 Ways to Rapid Start Your Facebook Strategy
• 5 Ways to Engage Your Community
• 5 Ways to Activate Your Community
• 5 Ways to Add Scale and Impact
• Tools and Tips to Measure Your Success
• 5 Facebook Trends to Watch
• What NOT to do

Over the past week, we’ve posted three interviews with Facebook experts. Each reflects a unique perspective of the place for brands on Facebook and each has inspired thoughtful comments and discussion online.

Here’s a great quote from each interview:

Kevin Barenblat, Co-founder, Context Optional

“Most brands tend to want their presence to be all about them - as if Facebook were no different from a billboard or television ad. Smart brands overcome this temptation and instead focus on users - providing them something useful that can tie into how they use Facebook to share with friends.”

Mike Hoefflinger, Director of Brand Product Marketing, Facebook

“Brands should think of themselves as a guest at a party. Bring something fun, listen, have an interesting opening line and engage in a relevant conversation. Also, mix things up (don’t keep talking about the same thing) and adapt to the conversation and tone around you.”

Kristin Foster, Digital Strategist, The Heart Truth Campaign

“While the number of Facebook users that join a brand’s Fan page or group should be included in the metrics of success established prior to the launch of the campaign - it should not be the only thing, nor should it be the most heavily weighed. It’s about creating the loyal Facebook user - the one that is going to come back to the brand page again and again, and share the brand’s message with others.”

Next week, we’ll keep the discussion going by answering some of the great questions we received following the webinar. Over the next couple of weeks we’ll continue our Focus on Facebook series with posts exploring resources for brand marketers on Facebook and revealing our predictions for what’s going to be hot in the coming months.

Thanks for your comments and stay tuned!