Comments on: Focus on Facebook: Interview with Kristin Foster, Digital Strategist

By: San Diego LASIK

San Diego LASIK — Fri, 05 Mar 2010 19:20:23 +0000

Really interesting, I’d have to say above all I like the structure of your article layout. It makes it very easy to read. Most people clump it all together and makes it intimidating.

By: TeernemBamn

TeernemBamn — Mon, 23 Nov 2009 20:58:16 +0000

Amazing Article , I considered it remarkable

I look forward to more interesting postings like this one. Do you have a RSS I can subscribe to for anymore information from you?

By: Facebook Bootcamp for PR: Webinar PDF

Facebook Bootcamp for PR: Webinar PDF — Fri, 17 Apr 2009 22:20:47 +0000

[...] Kristin Foster, Digital Strategist, The Heart Truth Campaign [...]

By: April 17th - Loud and (un)Clear | In The Loop

April 17th - Loud and (un)Clear | In The Loop — Fri, 17 Apr 2009 17:20:27 +0000

[...] The learning curve for electronic communications is still pretty steep for many corporations. I don’t know about you, but after the 83rd time I get an e-mail from JCrew touting a “THREE DAYS ONLY” sale, I get a little annoyed. Same goes for that local bike shop that sends me an e-mail every single day. Companies are still striving to understand what constitutes “compelling content” and are too often assuming that advertising is the same thing as news. It only stands to get worse when social networks become increasingly interconnected and it’s easier and easier for companies to find us, whether we like it or not. Ergo a new job title for the 21st century: Digital Strategist. [...]

By: 360 Digital Influence Administrator

360 Digital Influence Administrator — Fri, 17 Apr 2009 16:03:22 +0000

@tyler - thanks for your suggestion about changing our font color. As Nicole mentioned, we’re just coming out of a redesign and still working on a few kinks.

We are listening however, and your comment was the tipping point; we’ve increased the contrast to #505050 (near pure black) across the entire Ogilvy Blog network worldwide.

Our reader’s eyes surely thank you.

Best,

John Stauffer
360 Digital Influence

By: Twitter Today: April 16, 2009 | kenneth lim . net

Twitter Today: April 16, 2009 | kenneth lim . net — Thu, 16 Apr 2009 15:34:56 +0000

[...] How brands should use Facebook (Via: @guykawasaki) [...]

By: Nicole Landguth

Nicole Landguth — Thu, 16 Apr 2009 13:44:40 +0000

Tyler,

I wanted to let you know I passed your comment about the text color along to our blog guru. We just updated the design a couple of months back so you probably won’t see a switch soon, but we do appreciate your concern and will keep it in mind.

By: Nicole Landguth

Nicole Landguth — Thu, 16 Apr 2009 13:41:25 +0000

Great point Jordan.

Facebook, more than any other social media presence, requires a longer term commitment. I get frustrated when my friends stop checking their Facebook or don’t respond to my messages and it would be the same frustration with a brand.

I was thinking maybe it would help brands to create an internal mission statement about why they are using Facebook and how they are going to interact with their fans. This must be at least a year commitment so brands need to assign someone authorized to keep content fresh and respond to inquiries.Not that things should drop off after a year but it shows a solid commitment.

What do you think?

By: JordanRGray

JordanRGray — Thu, 16 Apr 2009 02:38:30 +0000

While tapping into the ease of use for FB and other social networking sites that could extend your brands reach - IF a company is unclear about the scope of their objective - they run a risk of damaging their brand more than helping it. (Don’t we all agree that it takes more time to build a brand than it does to kill it.)

By: Tyler

Tyler — Wed, 15 Apr 2009 23:56:38 +0000

As much as I love ruining my eyesight, could you please use a normal black-text-on-white-background for your articles, instead of camouflaging the text in nearly-white grey? Jeez…