360DigitalInfluence

Ogilvy Public Relations Worldwide
Apr 29

H1N1 Flu - Worldwide Perspectives on the Outbreak

Swine Flu Dashboard

[updated with new title as official WHO flu title as of May 1, 2009]

[updated with new posts from around the global Ogilvy network as of May 4, 1:00pm EST]

Today, we executed our first Ogilvy PR Blog “roadblock” and invited all Ogilvy PR blogs - across regions and practice areas - to share their unique perspectives on the current flu outbreak and its impact on many aspects of business.

This fast moving issue has already stirred up controversy about where and how we get our health information, the Obama administration’s response to the crisis, and inspired renewed commitment to mitigating impact through prevention and early intervention.

We invite you to take a moment to explore these expert views from around the network and share your thoughts with us as well.

[May 4th]
World of Warcraft Used to Predict Panemic Behavior
Asia Pacific Regional Director Thomas Crampton’s own blog on China, Internet and new media seen from Asia.


[April 30th]

Why Two Weeks of Essentials Are Important To Have At Home
Michael Cover - Expert Views, a collection of thought pieces written by Ogilvy Public Relations Worldwide thought leaders from across Ogilvy’s global network.

Virus A/H1N1 “grippe porcine” : voir plus-clair
Laurent Francios - Questions d’influence, le blog d’Ogilvy PR Worldwide Paris.

[April 29th]

Swine Flu Top of Mind Across Asia
Brien Giesen - Asia Digital Map, collaborative group blog authored by Ogilvy 360° Digital Influence team members throughout the Asia-Pacific region focused on the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia.

In A Pandemic, Early Intervention Can Save Lives
Michael Cover - Expert Views,  a collection of thought pieces written by Ogilvy Public Relations Worldwide thought leaders from across Ogilvy’s global network.

Take Advantage of Swine Flu Frenzy
Stephanie Corns - Ogilvy Impact, a collaborative group blog written by team members throughout Ogilvy Public Relations Worldwide who focus on internal communications.

Getting the Official Swine Flu News
Brian Koh - The Open Room, a blog authored by three members of Ogilvy PR’s 360° Digital Influence team, aimed at facilitating casual, open conversation between brands and digital media maven.

Technology and the Swine Flu
Luca Penati -Tech PR Nibbles, a collaborative group blog authored by members of Ogilvy Public Relations Worldwide Technology practice discussing the world of technology PR and beyond.

Risk communications in Action on H1N1
Linda Weinberg - Expert Views, a a collection of thought pieces written by Ogilvy Public Relations Worldwide thought leaders from across Ogilvy’s global network.

The Federal Government, Politics and Swine Flu
Greg Stanko - The Intersection, a Ogilvy Public Relations’ Public Affairs Digital Influence blog authored by Public Affairs and 360° Digital Influence team members discussing the impact of using digital strategies and, specifically, social media, to achieve public policy and reputation objectives.

Social Media & Swine Flu
Virginia Miracle -  Marketing Environmentalism, my own marketing evangelism and word of mouth blog.

Swine Flu “Dashboard” is Very Useful
Fresh Influence - John Bell, Collaborative group blog authored by Ogilvy 360° Digital Influence team members focused on the strategic use of social media, word of mouth marketing and digital innovation.

In addition to these, please also check out the very helpful Swine Flu topic aggregator created by our colleagues in Hong Kong for the most up to the minute information from WHO and the CDC.

3 Responses to “H1N1 Flu - Worldwide Perspectives on the Outbreak”

  1. atul chatterjee Says:

    You should look at the way the world was behaving during Avian flu and compare information sources then and now. Information and misinformation travel much faster today than 10 years ago.

  2. How To Prevent Flu Says:

    I think it’s probably safe to say that getting all of your swine flu response information from highly publicized media (such as popular news publications) may not be the best way to go about things. Actually, the internet provides ample information from reliable sources. Although bias is pretty hard to overcome, getting your information from more than one different place may help you to get a clearer perspective.

  3. Lisa85856 Says:

    Interesting stuff. Did you hear that there’s a new strain which is resistant to the anti-flu drugs? Tamiflu etc? Found a really good website for tracking it’s progress, seems to be updated every hour or so… http://www.swinefludeaths.co.uk.

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