360DigitalInfluence

John Bell and I will be introducing Conversation Impact ™ - Ogilvy 360 Digital Influence’s simple, actionable model for evaluating the impact of social media - on June 23rd at the Advertising Research Foundation’s Audience Measurement 4.0 in New York.

Conversation Impact sorts through “metric chaff” to focus in on tracking and measuring a small set of metrics that impact brand relevant awareness, preference and action.

More to follow on the model, but for now, you can take advantage of a special $545 discount we are able to offer our readers through 5/22.  We look forward to seeing you there!  Read on for discount details.

Discount Registration Instructions for AM4.0:

ARF Members: $1,150

Non-Members: $1,650

(Pricing Valid until Friday, May 22nd, 2009)

1. Go to MyARF (http://my.thearf.org/Default.aspx)

2. Log-in or create an account

3. Register for 6/23/09 - 6/24/09 -2009 Audience Measurement 4.0

4. Select ‘Full Conference Registration”

5. Enter code “FRIEND” in the promo code box in the top right-hand corner of the screen

View the program: http://www.thearf.org/assets/am-09-program