Jun 17
6 Ways to Use Twitter to Impact Your Brand
by Kristin Parrish
Category: Best Practices, Digital Influence, Digital Reputation, Events, How-To
With the growing popularity of Twitter in mainstream, and recent studies out by Harvard, we’ve developed our next edition of our Twitter for Business: 6 Ways to Use Twitter to Impact Your Brand.
For more on this and the Step-by-Step Twitter for Business Guide, check out our presentations on SlideShare.net, and be sure to follow the 140 Conference at which John Bell will be speaking. #140conf.
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- Ah, the Old Spice guy. What a hoot. Great post, Kristin. I’m with you 100% on versatility as means to expand brand horizons. “Spicing” Up the Brand Personality
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- @eshintaro @kazzwatabe 確かに。既存／新規の媒体に縛られない展開ができる今こそ面白いよね！
about 32 minutes ago from kenmountnorth - @kazzwatabe おっとっとｗ
about 35 minutes ago from kenmountnorth - @kazzwatabe @eshintaro うらやましいなぁ。笑
about 36 minutes ago from kenmountnorth - やっぱ「投げ銭」のコンセプトでますよねー (#nlabo live at http://ustre.am/ndtC )
about 37 minutes ago from kenmountnorth - モノに宿るストーリーをコンテンツに昇華させる？ (#nlabo live at http://ustre.am/ndtC )
about 38 minutes ago from kenmountnorth - @eshintaro @kazzwatabe 企画して草の根で呼びかけていかなきゃなので、そうかもw あとは、日本に閉じないで、メディアを噛ませられれば…面白い
about 39 minutes ago from kenmountnorth - influential dinner @ armando's last night: flattered i'm now being followed by BIG TEX (@texyumsdesigner) and Mexican Food (@mexicanfood).
about 40 minutes ago from rcaggiano - あ、スコアリングシート自体を参加者で作っちゃえばいいのか。
about 41 minutes ago from kenmountnorth - @lero003 そう、そこに戻るｗ
about 43 minutes ago from kenmountnorth - @kazzwatabe 一法人がやる代物じゃないね。（笑）社会実験的なもんか。。
about 44 minutes ago from kenmountnorth - @miyasho88 スコアリングシート的なものがあるとスムーズになりそうだね。その設計が恐ろしく大変そうだけど…
about 46 minutes ago from kenmountnorth - このust見て「ブドウ糖差し入れたい」とか「ピザお届けしたい」ってコメントがヒントになりそうな個人的な予感。。。 (#nlabo live at http://ustre.am/ndtC )
about 47 minutes ago from kenmountnorth - まぁ、仮に無形物となるとリレーしやすいのは「一日一善」的な、代わりに何かをやってあげる系が想像しやすいなー (#nlabo live at http://ustre.am/ndtC )
about 48 minutes ago from kenmountnorth - @kazzwatabe ですよねー
about 50 minutes ago from kenmountnorth - Interesting! 10 Useful USB Thumb Drive Tricks. http://bit.ly/bUtuYc (via @smashingmag)
about 50 minutes ago from violetile
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June 18th, 2009 at 1:31 pm
Hi Kristin,
Enjoyed the deck-thanks very much. Another usage I would recommend for businesses (although you touch on this in “Product Promotion and Sales” is the idea of Business Development and Networking. I’ve had great success in following and then DMing folks I’d like to meet to discuss potential business with than I ever did with email or calling. Of course, that’s also because I’ve read their blog, etc (done my due diligence) so that when I contact them it’s relevant, brief and not stalker-ish.
Another great recent Twitter case study in terms of a client I thought you might be interested in is Allstate. They’re at: http://twitter.com/GHCommunity and have been tweeting some very value-added posts versus any form of spamming. They’re also contacting people to let them know about videos they’ve produced relevant to their tweets. Pretty cool.
-JCH
July 6th, 2009 at 1:15 pm
Twitter for Business was a great presentation!
August 12th, 2009 at 12:00 am
manage twitter…
Listed below are links to blogs that reference this entry: Russians blamed DoS attack on Twitter, Facebook, LiveJournal, Google Blogger and YouTube….
August 21st, 2009 at 4:04 am
[...] Most Useful Marketing Posts on Twitter“. It includes a link to a slidedeck from Ogilvy that shows how they recommend you use Twitter for branding. Also has a link to Twitter’s own [...]
August 29th, 2009 at 7:00 am
It is good for all the users of Twitters that new Twitter for business is now available.
Thanks & Regards
Angelina Jackson
September 6th, 2009 at 3:48 pm
Brilliant break-down. Thank you. Be interesting to see how long this is relevant!
September 7th, 2009 at 4:55 am
I personally like the tools, I’m still looking for the perfect tool to use and I would definitely try one of your recommendations out. thanks. very informative.
March 4th, 2010 at 3:53 am
Was a useful exchange of information, but the more your site is better journal.
best regards
March 10th, 2010 at 1:54 am
Kristin,
Excellent article, very well …
Another idea could be:
http://tweetomatic.biz/
Regards,
John
July 30th, 2010 at 8:23 am
was an article I liked. Thanks for sharing.
…
August 30th, 2010 at 9:11 pm
Was a useful exchange of information, but the more your site is better journal.
best regards