Jun 17
6 Ways to Use Twitter to Impact Your Brand
by Kristin Parrish
Category: Best Practices, Digital Influence, Digital Reputation, Events, How-To
With the growing popularity of Twitter in mainstream, and recent studies out by Harvard, we’ve developed our next edition of our Twitter for Business: 6 Ways to Use Twitter to Impact Your Brand.
For more on this and the Step-by-Step Twitter for Business Guide, check out our presentations on SlideShare.net, and be sure to follow the 140 Conference at which John Bell will be speaking. #140conf.
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Compassion in Hong Kong
June 18th, 2009 at 1:31 pm
Hi Kristin,
Enjoyed the deck-thanks very much. Another usage I would recommend for businesses (although you touch on this in “Product Promotion and Sales” is the idea of Business Development and Networking. I’ve had great success in following and then DMing folks I’d like to meet to discuss potential business with than I ever did with email or calling. Of course, that’s also because I’ve read their blog, etc (done my due diligence) so that when I contact them it’s relevant, brief and not stalker-ish.
Another great recent Twitter case study in terms of a client I thought you might be interested in is Allstate. They’re at: http://twitter.com/GHCommunity and have been tweeting some very value-added posts versus any form of spamming. They’re also contacting people to let them know about videos they’ve produced relevant to their tweets. Pretty cool.
-JCH
July 6th, 2009 at 1:15 pm
Twitter for Business was a great presentation!
August 12th, 2009 at 12:00 am
manage twitter…
Listed below are links to blogs that reference this entry: Russians blamed DoS attack on Twitter, Facebook, LiveJournal, Google Blogger and YouTube….
August 21st, 2009 at 4:04 am
[...] Most Useful Marketing Posts on Twitter“. It includes a link to a slidedeck from Ogilvy that shows how they recommend you use Twitter for branding. Also has a link to Twitter’s own [...]
August 29th, 2009 at 7:00 am
It is good for all the users of Twitters that new Twitter for business is now available.
Thanks & Regards
Angelina Jackson
September 6th, 2009 at 3:48 pm
Brilliant break-down. Thank you. Be interesting to see how long this is relevant!
September 7th, 2009 at 4:55 am
I personally like the tools, I’m still looking for the perfect tool to use and I would definitely try one of your recommendations out. thanks. very informative.