360DigitalInfluence

Monday and Tuesday, we will be participating at the NYC Pfizer campus in the ExL Pharma conference on Public Relations and Communications. Most of the major pharma and even device brands will be on hand. My particular session is a panel titled:

• THE CHANGING FACE(BOOK) OF PR: Leveraging Facebook, Twitter and Other Social Media Tools to Reach Key Audiences

Despite the “tools” in the title, my fellow panelists and myself have chosen to talk about practical changes happening today and tomorrow in pharma communications. While we plan to be very specific, we don’t want to create  a  session that gets lost in tactical discussion about Twitter without a more useful context.

Later in the day are the roundtables. This is my favorite format as it really lets peers carry on a discussion. My merry group will be talking about:

• VALUE OF SOCIAL MEDIA: Benchmarking and Measuring the Impact of Web 2.0 Communication Tools