Comments on: PR Blackout Week & Value Exchange http://blog.ogilvypr.com/2009/07/pr-blackout-weekand-value-exchange/ An Exploration of What Influences Us Sat, 11 Feb 2012 15:15:18 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Rusty Speidel http://blog.ogilvypr.com/2009/07/pr-blackout-weekand-value-exchange/comment-page-1/#comment-48509 Rusty Speidel Mon, 10 Aug 2009 14:37:15 +0000 http://blog.ogilvypr.com/?p=2185#comment-48509 It is definitely a chance to stop and reflect on what it was that inspired you to start a blog in the first place. What were the topics that you felt worthy of sharing your unique perspective on and discussing with others? Have those been supplanted by more "commercially-oriented content," for lack of a better, trademarked phrase? If the answer is yes, then jumping off the gravy train for a week seems like a really good idea. It is definitely a chance to stop and reflect on what it was that inspired you to start a blog in the first place. What were the topics that you felt worthy of sharing your unique perspective on and discussing with others? Have those been supplanted by more “commercially-oriented content,” for lack of a better, trademarked phrase?

If the answer is yes, then jumping off the gravy train for a week seems like a really good idea.

]]> By: Amanda http://blog.ogilvypr.com/2009/07/pr-blackout-weekand-value-exchange/comment-page-1/#comment-48464 Amanda Thu, 06 Aug 2009 13:21:08 +0000 http://blog.ogilvypr.com/?p=2185#comment-48464 It's so nice to see this topic discussed with a level head. You're right. No matter where a person falls on this issue, it never hurts to take a step back periodically and reflect on our direction and goals. It’s so nice to see this topic discussed with a level head. You’re right. No matter where a person falls on this issue, it never hurts to take a step back periodically and reflect on our direction and goals.

]]> By: Heather http://blog.ogilvypr.com/2009/07/pr-blackout-weekand-value-exchange/comment-page-1/#comment-48456 Heather Wed, 05 Aug 2009 16:20:47 +0000 http://blog.ogilvypr.com/?p=2185#comment-48456 What a refreshing look at the issue. I'm participating in the blackout because I believe it's opened up an important conversation. You're absolutely right - it's all about value. What value does PR offer the blogger? If it's just cheap products that don't reflect my brand or my theme then in taking them, I'm not providing any value to my readers. In reverse, if it's adding value to my readers, I'm more than happy to hear and write about it. I'll be using this blackout week to really connect with my readership and evaluate some goals. There's nothing wrong with that! What a refreshing look at the issue. I’m participating in the blackout because I believe it’s opened up an important conversation. You’re absolutely right - it’s all about value. What value does PR offer the blogger? If it’s just cheap products that don’t reflect my brand or my theme then in taking them, I’m not providing any value to my readers. In reverse, if it’s adding value to my readers, I’m more than happy to hear and write about it. I’ll be using this blackout week to really connect with my readership and evaluate some goals. There’s nothing wrong with that!

]]> By: Kim @ What's That Smell? http://blog.ogilvypr.com/2009/07/pr-blackout-weekand-value-exchange/comment-page-1/#comment-48431 Kim @ What's That Smell? Sat, 01 Aug 2009 13:51:08 +0000 http://blog.ogilvypr.com/?p=2185#comment-48431 Thank you for an intelligent perspective on this. I strongly believe that without a re-evaluation we will eventually become like infomercials. Sure someone might be watching in the middle of the night and order that fantastic new cleaning cloth, but the vast majority will make a joke about it and turn the channel. It is not about alienating PR or even blaming them for anything. It is about returning to our roots in order to IMPROVE our blogs, our relationships with PR and learn how to find our real voices again so people don't turn the channel. Thank you! Thank you for an intelligent perspective on this. I strongly believe that without a re-evaluation we will eventually become like infomercials. Sure someone might be watching in the middle of the night and order that fantastic new cleaning cloth, but the vast majority will make a joke about it and turn the channel.

It is not about alienating PR or even blaming them for anything. It is about returning to our roots in order to IMPROVE our blogs, our relationships with PR and learn how to find our real voices again so people don’t turn the channel.

Thank you!

]]> By: Thoughts on PR Blackout Week | Virginia Miracle http://blog.ogilvypr.com/2009/07/pr-blackout-weekand-value-exchange/comment-page-1/#comment-48426 Thoughts on PR Blackout Week | Virginia Miracle Fri, 31 Jul 2009 20:57:13 +0000 http://blog.ogilvypr.com/?p=2185#comment-48426 [...] (Note: Cross posted on the Ogilvy Fresh Influence blog) [...] [...] (Note: Cross posted on the Ogilvy Fresh Influence blog) [...]

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