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	<title>Comments on: Twitter&#8217;s Effect in the Marketplace</title>
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	<link>http://blog.ogilvypr.com/2009/08/twitters-effect-in-the-marketplace/</link>
	<description>An Exploration of What Influences Us</description>
	<pubDate>Sat, 11 Feb 2012 15:10:15 +0000</pubDate>
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		<title>By: bmart marketing group</title>
		<link>http://blog.ogilvypr.com/2009/08/twitters-effect-in-the-marketplace/comment-page-1/#comment-59282</link>
		<dc:creator>bmart marketing group</dc:creator>
		<pubDate>Sat, 12 Nov 2011 04:41:58 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2290#comment-59282</guid>
		<description>&lt;strong&gt;bmart marketing group...&lt;/strong&gt;

[...]Twitter&#8217;s Effect in the Marketplace[...]...</description>
		<content:encoded><![CDATA[<p><strong>bmart marketing group&#8230;</strong></p>
<p>[...]Twitter&#8217;s Effect in the Marketplace[...]&#8230;</p>
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		<title>By: Lp Bell</title>
		<link>http://blog.ogilvypr.com/2009/08/twitters-effect-in-the-marketplace/comment-page-1/#comment-54429</link>
		<dc:creator>Lp Bell</dc:creator>
		<pubDate>Sat, 11 Dec 2010 23:26:36 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2290#comment-54429</guid>
		<description>i signed up toooo!!!

i'm already at 3000 and they all wanna know more about my consultng services....
i got the &lt;a href="http://twitterdose.com/" rel="nofollow"&gt;get extra targeted followers&lt;/a&gt; package. 120$

got more than 4 000$ of profit yet!!!

TWITERDOSE IS GREAT!!!!</description>
		<content:encoded><![CDATA[<p>i signed up toooo!!!</p>
<p>i&#8217;m already at 3000 and they all wanna know more about my consultng services&#8230;.<br />
i got the <a href="http://twitterdose.com/" rel="nofollow">get extra targeted followers</a> package. 120$</p>
<p>got more than 4 000$ of profit yet!!!</p>
<p>TWITERDOSE IS GREAT!!!!</p>
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		<title>By: Andrew Kane</title>
		<link>http://blog.ogilvypr.com/2009/08/twitters-effect-in-the-marketplace/comment-page-1/#comment-54202</link>
		<dc:creator>Andrew Kane</dc:creator>
		<pubDate>Tue, 07 Dec 2010 04:11:48 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2290#comment-54202</guid>
		<description>@JoshBrampton lol... www.twitterdose.com even gets you popular on blogs. @Vanessa, make sure you get targeted followers package if you want a better ROI.</description>
		<content:encoded><![CDATA[<p>@JoshBrampton lol&#8230; <a href="http://www.twitterdose.com" rel="nofollow">http://www.twitterdose.com</a> even gets you popular on blogs. @Vanessa, make sure you get targeted followers package if you want a better ROI.</p>
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		<title>By: Vanessa Herrison</title>
		<link>http://blog.ogilvypr.com/2009/08/twitters-effect-in-the-marketplace/comment-page-1/#comment-53977</link>
		<dc:creator>Vanessa Herrison</dc:creator>
		<pubDate>Wed, 24 Nov 2010 17:21:19 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2290#comment-53977</guid>
		<description>Thank you Josh for the interesting statement. Signed up to TwitterDose.com and already generating thousands of followers ! Thank you again.</description>
		<content:encoded><![CDATA[<p>Thank you Josh for the interesting statement. Signed up to TwitterDose.com and already generating thousands of followers ! Thank you again.</p>
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		<title>By: Josh Brampton</title>
		<link>http://blog.ogilvypr.com/2009/08/twitters-effect-in-the-marketplace/comment-page-1/#comment-53656</link>
		<dc:creator>Josh Brampton</dc:creator>
		<pubDate>Tue, 09 Nov 2010 21:31:22 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2290#comment-53656</guid>
		<description>Twitter can only be effective if you have followers! Or else, it's like talking alone. if you have a lot of followers, you will see results from each tweet and by results I mean...clicks and revenue! Best advice I got was about twitterdose.com; essential tool for anybody looking to grow their followers within days. its magic for any brand.</description>
		<content:encoded><![CDATA[<p>Twitter can only be effective if you have followers! Or else, it&#8217;s like talking alone. if you have a lot of followers, you will see results from each tweet and by results I mean&#8230;clicks and revenue! Best advice I got was about twitterdose.com; essential tool for anybody looking to grow their followers within days. its magic for any brand.</p>
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		<title>By: Marc</title>
		<link>http://blog.ogilvypr.com/2009/08/twitters-effect-in-the-marketplace/comment-page-1/#comment-49030</link>
		<dc:creator>Marc</dc:creator>
		<pubDate>Sun, 20 Sep 2009 14:11:21 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2290#comment-49030</guid>
		<description>"only 30% of consumers on the Web were familiar with the micro-blogging tool"

Which probably totally fails to take into account that those 30% are probably quite analogous to the "20% of customers who generate 80% of revenue" type of consumer.

Your company doesn't *need* to be on Twitter, but not being on Twitter - or rather, not being effective on Twitter - means you're not reaching a perhaps small, but very important demographic that can help broadcast your message to a much wider audience.</description>
		<content:encoded><![CDATA[<p>&#8220;only 30% of consumers on the Web were familiar with the micro-blogging tool&#8221;</p>
<p>Which probably totally fails to take into account that those 30% are probably quite analogous to the &#8220;20% of customers who generate 80% of revenue&#8221; type of consumer.</p>
<p>Your company doesn&#8217;t *need* to be on Twitter, but not being on Twitter - or rather, not being effective on Twitter - means you&#8217;re not reaching a perhaps small, but very important demographic that can help broadcast your message to a much wider audience.</p>
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		<title>By: Clay Morgan</title>
		<link>http://blog.ogilvypr.com/2009/08/twitters-effect-in-the-marketplace/comment-page-1/#comment-48601</link>
		<dc:creator>Clay Morgan</dc:creator>
		<pubDate>Fri, 21 Aug 2009 11:41:19 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2290#comment-48601</guid>
		<description>Two issues.

First, if I'm not following you on Twitter, then your message is not reaching me, so I struggle with the use of Twitter and other social media to reach NEW consumers. Though, I see it has great strength in reaching those who follow you - perhaps marketing to existing customers.

Second, I keep encountering "I want Twitter in my marketing plan." That's great, but some people are defining the tool before defining the task or the goal. 

It is a powerful tool, but you must know what you want to accomplish first, then decide if Twitter, or other social media, is the best route.</description>
		<content:encoded><![CDATA[<p>Two issues.</p>
<p>First, if I&#8217;m not following you on Twitter, then your message is not reaching me, so I struggle with the use of Twitter and other social media to reach NEW consumers. Though, I see it has great strength in reaching those who follow you - perhaps marketing to existing customers.</p>
<p>Second, I keep encountering &#8220;I want Twitter in my marketing plan.&#8221; That&#8217;s great, but some people are defining the tool before defining the task or the goal. </p>
<p>It is a powerful tool, but you must know what you want to accomplish first, then decide if Twitter, or other social media, is the best route.</p>
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		<title>By: Noreen Mastellon</title>
		<link>http://blog.ogilvypr.com/2009/08/twitters-effect-in-the-marketplace/comment-page-1/#comment-48600</link>
		<dc:creator>Noreen Mastellon</dc:creator>
		<pubDate>Fri, 21 Aug 2009 10:14:17 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2290#comment-48600</guid>
		<description>I can appreciate the article's focus will be on larger brands but what about twitter and the small businesses; the infamous Ma and Pa who don't have big marketing budgets?  A bakery in London attracted new customers by using Twitter to send messages when fresh bread and cakes were ready.  The Albion in Shoreditch (twitter name albionsoven) first tweet test was to announce they had freshly baked scones.  They were sold out within 10 minutes.  Had to believe that I am one of the 8% in advertising who feel Twitter really does work.</description>
		<content:encoded><![CDATA[<p>I can appreciate the article&#8217;s focus will be on larger brands but what about twitter and the small businesses; the infamous Ma and Pa who don&#8217;t have big marketing budgets?  A bakery in London attracted new customers by using Twitter to send messages when fresh bread and cakes were ready.  The Albion in Shoreditch (twitter name albionsoven) first tweet test was to announce they had freshly baked scones.  They were sold out within 10 minutes.  Had to believe that I am one of the 8% in advertising who feel Twitter really does work.</p>
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		<title>By: Effectiveness of Twitter Marketing : Tech Crunchies &#8211; Internet Statistics and Numbers</title>
		<link>http://blog.ogilvypr.com/2009/08/twitters-effect-in-the-marketplace/comment-page-1/#comment-48598</link>
		<dc:creator>Effectiveness of Twitter Marketing : Tech Crunchies &#8211; Internet Statistics and Numbers</dc:creator>
		<pubDate>Fri, 21 Aug 2009 07:42:06 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2290#comment-48598</guid>
		<description>[...] an automated account on Twitter is enough to cure their product of all promotional hassles. But how effective is Twitter to the mortal [...]</description>
		<content:encoded><![CDATA[<p>[...] an automated account on Twitter is enough to cure their product of all promotional hassles. But how effective is Twitter to the mortal [...]</p>
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