Comments on: Ethics and Endorsements: WOMMA Explores Adequate Disclosure http://blog.ogilvypr.com/2009/09/ethics-and-endorsements-womma-explores-adequate-disclosure/ An Exploration of What Influences Us Sat, 11 Feb 2012 18:38:14 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Elly Hann http://blog.ogilvypr.com/2009/09/ethics-and-endorsements-womma-explores-adequate-disclosure/comment-page-1/#comment-49071 Elly Hann Thu, 24 Sep 2009 06:03:34 +0000 http://blog.ogilvypr.com/?p=2431#comment-49071 Couldn't agree with you more about disclosure. I am new to blogging when I started to talk about our first product for nursing moms. I will now state that I am the CEO of Persimmon Scientific, manufacturer of EPIBi nursing pads. Thanks for the reminder. Elly Hann Couldn’t agree with you more about disclosure. I am new to blogging when I started to talk about our first product for nursing moms. I will now state that I am the CEO of Persimmon Scientific, manufacturer of EPIBi nursing pads. Thanks for the reminder.
Elly Hann

]]> By: Charles Lau http://blog.ogilvypr.com/2009/09/ethics-and-endorsements-womma-explores-adequate-disclosure/comment-page-1/#comment-49035 Charles Lau Mon, 21 Sep 2009 11:56:09 +0000 http://blog.ogilvypr.com/?p=2431#comment-49035 Disclosure is a good thing before writing any review. It adds to the credibility of the blogger that he is being honest to his web visitors. However as time goes by, I have grew accustomed to the fact that it is not so important to know that the post is sponsored or not (or even whether it is secretly sponsored or not). Probably that's because I have been reviewing various products myself before. When I was given a product to review, I realize that I cannot really "bluff" my way out that this product can perform certain tasks when it actually cannot. That's because social media allows comments. Even if I am writing a review that is not true, there will come a day when somebody in the social media will start to criticize me. Unless this reviewer is oblivious to the social media, the social media will get back to him one day. And as a visitor, we shouldn't just view a product from one blogger's perspective. Google that product out for more reviews to get more perspective about the product. You will notice some bloggers are so lazy that they actually duplicate the same contents (it could be derived from the press release.) Do ignore those, and look for more reviews. Disclosure is a good thing before writing any review. It adds to the credibility of the blogger that he is being honest to his web visitors.

However as time goes by, I have grew accustomed to the fact that it is not so important to know that the post is sponsored or not (or even whether it is secretly sponsored or not).

Probably that’s because I have been reviewing various products myself before. When I was given a product to review, I realize that I cannot really “bluff” my way out that this product can perform certain tasks when it actually cannot. That’s because social media allows comments. Even if I am writing a review that is not true, there will come a day when somebody in the social media will start to criticize me. Unless this reviewer is oblivious to the social media, the social media will get back to him one day.

And as a visitor, we shouldn’t just view a product from one blogger’s perspective. Google that product out for more reviews to get more perspective about the product. You will notice some bloggers are so lazy that they actually duplicate the same contents (it could be derived from the press release.) Do ignore those, and look for more reviews.

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