How Hospitals Are Quietly Leading The Way With Social Media

Sep 25

How Hospitals Are Quietly Leading The Way With Social Media

by Rohit Bhargava
Category: Digital Influence

Amidst the attention on Twitter and how Pharma brands may be using it, what the FDA is doing with their blog and the rise of internet users finding health information on the web there is one group that has been quietly innovating with using social media without receiving much attention or credit for it.

Today in the US, there are 367 hospitals that are actively using social media. Collectively they are responsible for 186 YouTube Channels which include over 5,000 videos. They have created 267 Twitter accounts and published more than 10,000 tweets. (Stats from Ed Bennett’s great Hospital Social Networking List) In the process, hospitals are creating several interesting case studies of the power of social media:

A patient who had surgery for a rare carcinoid cancer at the Nebraska Medical Center and shared her cancer experience via YouTube generated so many requests for the surgery that it prompted NMC to open a monthly clinic for the condition.
Back in March, at the Henry Ford Hospital near Detroit, doctors used Twitter as an interactive media to connect with more than 1,900 people to answer tweeted questions during actual brain surgery on a 47-year-old man.
Recently the Children’s Hospital Boston launched the first health and science blog from a pediatric hospital in the country, called Thrive.
The President and CEO of Beth Israel Deaconess Medical Center in Boston is using a blog to share an opinion and comment on behalf of the hospital on the possibility of a public health insurance plan.
The Sarasota Memorial Hospital is using Twitter to actively answer patient questions and provide real time customer service and support for patients and their family.

These are just a few of the many examples emerging from hospitals as they continue to explore opportunities for using social media.

Why Does It Matter?
Hospitals are on the front lines of patient care, at the intersection of the medical community and healthcare information. As people continue to seek healthcare options online, local information will hold a currency and importance that makes this information not only relevant but also actionable in terms of physically going to a particular location.

These hospitals are also at the center of the public health policy debate happening in Washington right now, and have a vested interest in how and if a public insurance option does come to fruition. They also have a marketing challenge and customer service challenge as they struggle to continue to have people select their facility and address the needs (and sometimes issues) of their patient population.

There is significant data to show that these efforts are paying off as well. Web traffic on the majority of hospital sites has risen exponentially for those that use social media, and a recent report from Ad-ology noted that social media impacts nearly 40% of recent hospital or urgent-care center patients, with more than half of 25-to-34 year olds reporting they are influenced by it. According to the report, this was particularly pronounced when it came to women deciding on hospitals for maternity care.

Summary & Implications
As more hospitals continue to gravitate towards social media, they will continue sharing their experiences with other hospitals at industry events and online. This is already leading to a rapid rise in social media adoption among new hospitals. For those hospitals who have become sophisticated in their use, leveraging blogs, Twitter and Facebook, they often have built a significant patient channel that could be useful to partner with in order to reach for various marketing reasons, including polling, identifying potential spokespeople and crafting marketing strategy for new products. Some of the individuals leading the way for hospitals to engage with social media may also be potential speakers, advisors and even, in some cases, strategic hires for any of clients to make to build or grow an internal team of social media focused communications professionals.

Resources & Links:
http://ebennett.org/stats/
http://ebennett.org/hsnl/

This entry was posted on Friday, September 25th, 2009 at 5:55 am and is filed under Digital Influence. You can follow any responses to this entry through the RSS 2.0. You can leave a response, or trackback from your own site.

149 COMMENTS
POST A COMMENT

149 Responses to “How Hospitals Are Quietly Leading The Way With Social Media”

Jason Says:
September 25th, 2009 at 12:12 pm
Great post. thanks for the insight.

Social media should be a much bigger conversation in the healthcare reform conversation. If Obama is going to cut down admin costs of most healthcare providers, beside healthcare IT and digital medical records, online social interaction between patients and care providers is key. I think too often time patients go into hospitals for questions that can be simply answered by couple tweets. Social media can make doctor’s work more efficient, hospital more lean and ready for more serious illness and give patients the access to quick response addressing their concerns.

Hope to see more innovation in this soon.
Phil Baumann Says:
September 25th, 2009 at 2:42 pm
I’m sure you’ve read 140 Healthcare Uses of Twitter.

A lot of these issues were raised then. Yes, it’s good to see hospitals come along.

http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/
Dean DeLisle Says:
September 25th, 2009 at 3:53 pm
Rohit, you are spot on. This is so critical with the doctors, clinics and hospitals we have met with many seem so skeptical, yet once you get with the patients - most have spent a minimum of 6.5 hours on the internet prior to selection or following recommendation. And, with the health care system the way it is right now, many areas are getting very competitive. It’s the facilities that get this that will flourish for time to come.

Great post!
TwittLink - Your headlines on Twitter Says:
September 25th, 2009 at 7:52 pm
[...] How Hospitals Are Quietly Leading The Way With Social Media [...]
Roger Ewing Says:
September 26th, 2009 at 10:13 am
Rohit, aside from providing some very intersting information. Your article is well written. I particularly like your use of different colored text. Nice job.
Social media has replaced the way we communicated in the past. The party line telephone was the original internet and people still need a way to communicate on a personal level.
ICMCC News Page » How Hospitals Are Quietly Leading The Way With Social Media Says:
September 27th, 2009 at 2:13 am
[...] Article Rohit Bhargava, Fresh Influence, 25 September 2009 SHARETHIS.addEntry({ title: “How Hospitals Are Quietly Leading The Way With Social Media”, url: “http://articles.icmcc.org/2009/09/27/how-hospitals-are-quietly-leading-the-way-with-social-media/” }); [...]
What Are Some Of The Advantages And Disadvantages Of Globalization Leading To A Single World Culture? « 美綠島嶼 Says:
September 27th, 2009 at 5:01 am
[...] How Hospitals Are Quietly Leading The Way With Social Media [...]
So Doctors Are Using Social Media | Avantrasara Says:
September 27th, 2009 at 6:39 am
[...] How Hospitals Are Quietly Leading The Way With Social Media [...]
Social media and healthcare: hospitals lead | e-Patients.net Says:
September 27th, 2009 at 8:49 am
[...] few months, and it’s surprising and hopeful how eager they are to use social technologies. Rohit Bhargava at Ogilvy discusses how hospitals have been “quietly innovating with using social media without receiving much [...]
lucien Engelen Says:
September 27th, 2009 at 9:38 am
If you’re interested in how the European hospitals are doing, have a look at the sister-site of Ed’s great work.
http://hospitalseu.wordpress.com
Nick Dawson Says:
September 27th, 2009 at 9:51 am
Great article!
Like Phil has pointed out, there are many uses for social media in the medical setting.

One of the reasons it is gaining so much traction may have to do with the focus on customer service in healthcare. We have figured out how to circumnavigate most of industries known for poor service via the internet - traevl, we book online rather than dealing with a surly agent, shopping - buy anything on amazon and then rate it, etc

Healthcare on the other hand is one of the last things where you (at least today) need to see someone. You need to be in front of a doctor to get a diagnosis, or at the ER to get stitches. That makes customer service more important than ever.

Using social media to connect with patients and caregivers is a natural extension of that - its as close as we have to amazon ratings for healthcare right now.

Its an exciting area to follow - thanks for the great write-up!

-N
Hospitals in Social Media @ Tech Crunchies – Internet Statistics and Numbers Says:
September 28th, 2009 at 3:34 am
[...] Oglivy PR 360] All Social Media statistics and FactsBiggest Online Social Communities (By Share of Unique [...]
Taylor Walsh Says:
September 28th, 2009 at 10:54 am
The adoption of social media by hospitals could have more far-reaching consequences than improving communications among current participants in a hospital’s operations. Health “care” is undergoing far more disruption than the deck chair re-arrangement now going on in the national debate. True prevention — setting optimal wellness goals and activities ahead of onset — will become more prevalent (following smoking restrictions, and environmental health accompanying green programs); include nutrition in schools, phys ed in schools, even stress reduction in schools. Then there will be all the responsibility being dropped into consumers’ laps, including behavior-change incentives at work.

Hospitals are getting into social media at a time when they are also slowly applying minimally-remunerated therapies like massage therapy and acupuncture, among others described as “integrative medicine.” To the extent that social media will bring the consumer deeper within the confines of hospitals and influence the patient-doctor relationship, it will bring in their experiences with and demands for all options that work, including those “alternatives” that have been shown to strengthen one’s health and protect against future disease.

Secondarily, the hospital as a trusted local social- and civic-good organization could re-invent the model of citizen engagement (i.e.: everybody listen to the conversations) for similar local, public service-oriented institutions through its experience with social media.
Pixels and Policy Says:
September 28th, 2009 at 11:10 am
Social Health: How Hospitals Adopted and Refined Social Media …

Hospitals are turning to social networking to keep patients healthy and informed. Find out why social media is already transforming how we view medicine….
PixelPolicy Says:
September 28th, 2009 at 11:14 am
I made sure to link the information in your article as some source material for a more in-depth study on my blog, PixelsandPolicy.com. Thanks for doing all of this great research!
Jason Heller Says:
September 28th, 2009 at 2:36 pm
Rohit et al - thanks for the thought provking perspective.

Here’s one more. BJC in St. Louis luanched a pretty groundbreaking site for consumers and healthcare providers to openly engage in a dialog about health care reform and simply how to make medicine better http://www.makemedicinebetter.org
NewsBits » Blog Archive » Hospitals and Social Media — a Quick Note Says:
September 28th, 2009 at 7:14 pm
[...] interesting blog post: — How Hospitals are Quietly Leading the Way with Social Media at http://blog.ogilvypr.com/2009/09/how-hospitals-are-quietly-leading-the-way-with-social-media/. Perhaps attitudes are starting to change about the use of social media within [...]
Corey Walker Says:
September 29th, 2009 at 11:41 am
We just had a lot of fun using social media at Mercy Sacramento http://www.mercysacramento.org. Mercy celebrated Mercy Day by having 50 participants do random acts of kindness throughout Sacramento. Things like giving out free Starbucks cards, paying parking meters, giving out water and dog treats at the park and washing people’s car windshields. The street team that was out doing these acts would email or text me with info of where they were going to be and I would then tweet out the location. For instance “Mercy is handing out free Starbucks cards at the corner of 5th and P St. Go get ‘em!” In all I did 40 tweets that day incorporating photos and one video. We got about 15 RTs too. It was a blast!
Hospitals use Twitter, YouTube to interact with patients « FCEdge Powerful Marketing Communications Says:
September 29th, 2009 at 2:07 pm
[...] Hospitals use Twitter, YouTube to interact with patients Hundreds of hospitals across the country are embracing social media with 186 YouTube channels, 267 Twitter accounts and thousands of educational videos by one expert’s count. Hospitals are using blogs and Twitter to answer patients’ questions, plan efforts to fight rare diseases and explain complicated procedures such as brain surgery, Rohit Bhargava writes. 360° Digital Influence [...]
David Ormesher Says:
October 1st, 2009 at 11:39 am
It’s interesting to me that hospitals are the leading innovators in communicating with their customers, while some of the other major healthcare players (with more $$) such as pharma and health insurance are largely on the sidelines due to legal and regulatory fears.

As Taylor Walsh notes, the real move is on the wellness and prevention end. Finding ways to “nudge” patients towards owning and managing their health and making healthy lifestyle choices. Hospitals can provide a social media context for building local, healthy movements.
Using Online Video Can Help Explain Complex Terms and Situations | GlynnDevins Says:
October 1st, 2009 at 3:59 pm
[...] kinds of online videos people are watching; the other was a report by social media thought leader Rohit Bhargava about how hospitals are using social media. Did you know there are 186 channels on YouTube with [...]
Rohit Bhargava Says:
October 2nd, 2009 at 12:06 pm
@Jason - Great point about how social media can make the docs time at the hospital more efficient, and help patients get their important

@Phil - Yes indeed, but thanks for sharing it with the readers of this post. It’s a great resource.

@Dean + @Roger - Thanks for reading and commenting!

@lucien - Thank you for sharing this link, it’s a great resource. I will be sure to share it with my European colleagues.

@Nick - Thanks for reading and interesting point you share in your comment. I would agree that for the most part this is still an “in person” industry … but even with new concepts such as 23andMe for DNA analysis or ePrescribing there are trends that are moving healthcare towards more automation. Of course, I doubt there will ever be a way to get stitches virtually - but you never know!

@Taylor - Really interesting that you raise the role of hospitals as potentially reinventing the model for citizen engagement. If that does start to happen, it would be a great end result for our society and something that perhaps could add to the significance of this trend. Thanks for sharing this “big picture” idea to add a different dimension to the conversation!

@PixelPolicy - Thanks for your post and sharing this idea and content with your readers.

@Corey - Thanks for sharing, that does sound like a great campaign! Let me know if you do something like that again and I’ll be sure to help tweet it out and maybe help you get even more conversation going! (I’m @rohitbhargava on Twitter)

@David - You’re right that hospitals certainly seem to have been more aggressive when it comes to using social media. I think the other potential reason for this is that they have a far more direct connection on a patient by patient basis than most pharma or healthcare brands to. More person to person contact could likely lead to an easier sell on why social media matters. Just a thought …
Social Media -- Hospital Innovations | Health Care OS News Says:
October 2nd, 2009 at 4:00 pm
[...] technology firms to consumer products manufacturers–there is one flying under radar. Rohit Bhargava, on the Fresh Influence blog, points out that hospitals are quietly but actively involved on the [...]
Steve Christensen Says:
October 6th, 2009 at 10:29 am
While I find these statistics highly interesting, I think that an equally interesting issue is found when looking at the healthcare PR apparatus and how they have operated in the past.

There is a PR “control” culture that says every external effort must be coordinated, monitored, and planned. Well, from this perspective, the ROI just isn’t there in most social media projects. But in the case of a hands off PR culture (which almost sounds like a oxymoron) the cost is minimal, so the benefit threshold is much lower, which means that this sort of activity makes sense.

My hope is that the benefits will grow faster than the cultures change, but somethings got to improve before we see widespread social media activity from health systems.
Healthcare Marketing: Making the Case for Social Media - Online Marketing Blog Says:
October 9th, 2009 at 7:10 am
[...] organizations that are quietly innovating on the social web, as Digital Influence blogger Rohit Bhargava [...]
Social Media in Healthcare, Elder Care, and Senior Service Marketing: Making the Case « The Elder Care Market Says:
October 9th, 2009 at 11:58 am
[...] organizations that are quietly innovating on the social web, as Digital Influence blogger Rohit Bhargava [...]
Social Media in Healthcare Marketing: Making the Case | SocialMarketingReport.com Says:
October 9th, 2009 at 12:00 pm
[...] organizations that are quietly innovating on the social web, as Digital Influence blogger Rohit Bhargava [...]
Top Blog » Blog Archive » Social Media in Healthcare Marketing: Making the Case Says:
October 10th, 2009 at 12:45 am
[...] organizations that are quietly innovating on the social web, as Digital Influence blogger Rohit Bhargava [...]
SociaListed » Social Media in Healthcare Marketing: Making the Case Says:
October 10th, 2009 at 8:27 pm
[...] organizations that are quietly innovating on the social web, as Digital Influence blogger Rohit Bhargava [...]
Hospital and Social Media at AdPharm Blog Says:
October 18th, 2009 at 8:49 am
[...] Click here for the full story. [...]
Epic Supplements Says:
October 20th, 2009 at 6:52 am
Great blog thanks for the information
Stinky39 Says:
October 22nd, 2009 at 10:05 am
They are also trained to fill out a written evaluation form after completion of the simulated examination. ,
Wolf57 Says:
October 23rd, 2009 at 7:53 am
When you wrote the slip you wrote it with your at the time full band. ,
scuba diving Says:
November 13th, 2009 at 7:48 am
nice to see this happening,
San Diego LASIK Says:
March 5th, 2010 at 1:40 pm
This is great news, I support this also and am helping other physicians to do the same. Thanks!
Social Media in Healthcare Marketing: Making the Case « Social Media In A Healthcare World Says:
March 10th, 2010 at 4:46 pm
[...] organizations that are quietly innovating on the social web, as Digital Influence blogger Rohit Bhargava [...]
10 Hospital Social Media Success Stories « Launch Your Movement Says:
April 15th, 2010 at 9:22 am
[...] mostly of time (and interest!), not of capital. One ad exec from world-renowned Ogilvy even thinks hospitals are quietly leading the way with social media. I’m not sure about that, but we’re off to a great [...]
Tiens Says:
May 17th, 2010 at 8:35 am
That’s a very interesting post. The sosial media seems to be doing a great job with almost every sphere of life
Tianshi Says:
May 17th, 2010 at 8:36 am
I’m glad and impressed to know all these is happening.
Muslim Online Network Says:
May 21st, 2010 at 10:54 am
No-doubt the information is interesting and I like it very much and here I want to share a link of muslim online community where you can find the interesting activities and many more. So do visit the link and join it.
Irum Waheed Says:
May 25th, 2010 at 8:28 pm
I really liked GreenKonnection.com because of the text appearance is just write. It is a relatively new Muslim Social Networking site to cater the need for people who left Facebook
Kyisha Massage Therapist Says:
July 24th, 2010 at 6:53 pm
Social media can be very powerful and can provide a host of opportunities for all industries. It is great to see hospitals taking advantage of this facet of media. I can’t wait to see what further impact social media will have within the medical industry. There is great potential to impact people’s lives. Thanks for the article!
Funginix gal Says:
July 24th, 2010 at 8:25 pm
Social media is probably one of the most powerful and effective means to how people think and reason today. It’s unfortunate the power and control it has.
Tinnitus Says:
July 24th, 2010 at 9:53 pm
As a 10 year internet veteran, social media is one the most exciting new marketing channels I’ve seen in a long time.

This should help to even out the playing field between large and small mom and pop businesses who are looking to gain some market share.
Martin DX1 Acoustic Guitar Says:
July 25th, 2010 at 1:46 am
It’s great to see that hospitals are doing this. I think social media is a fantastic marketing channel.
David Says:
July 25th, 2010 at 9:44 am
Social media is one component to get more traffic to your website along with article writing,blogging,videos,audio,and building back links to your site.Local business owners lacking in these skills are being severely hurt as over 65% of todays customers are searching online first to find a local business that provides the product or service they required
Mike the Daily Life Wellness guy Says:
July 25th, 2010 at 1:55 pm
Building a hungry, captive audience — whether it’s hospitals or any business — by way of social media has become a means for long term success. Good to see that some medical centers are putting marketing efforts front and center.
Kevin Says:
July 25th, 2010 at 2:53 pm
Social Media Marketing is a very powerful tool that builds a viral presence for any business
Steve McCardell Says:
July 25th, 2010 at 5:15 pm
Probably a good idea in an era when people are both clamoring for medical attention and conversely getting sick (sorry — pun intended) and tired of the pharmaceutical mentality. And at a time when health care is seen more and more as a business that doesn’t care.
Uygun Otel Says:
July 25th, 2010 at 6:59 pm
Very helpful post.Thanks for the contribution.
Rowan Says:
July 25th, 2010 at 7:18 pm
Hospitals can add that human feel that is so needed via social media. Nothing is scarier than a very sterile unpersonal hospital experience.
Nancy Smith - Austin Massage Therapy Says:
July 27th, 2010 at 10:06 am
I recently started using social media also to promote my own licensed massage therapy practice in Austin, Texas and to help drive down my own advertising costs which means I can pass those savings along to my customers. I am doing my little part to keep health care costs down, its good to see that hospitals and medical centers are now doing this also.
Health & Nutrition gal Says:
July 27th, 2010 at 3:01 pm
Glad to see hospitals finally jumping on the band wagon. Social Media is where it is at, if they want to improve their name and ranking, they better be a part of the social media revolution.
Houston Senior Care Says:
July 29th, 2010 at 12:53 pm
Glad to see this industry catching on to social media.
Chris the Medical Instrument Sales Guy Says:
July 30th, 2010 at 3:08 am
Wow these are impressive stats for a relatively quite industry. However, being in Medical Instrument Sales it never ceases to impress me as to how innovative the professionals are in the medical field.

I must also mention that with a great income comes great technical gadgets and a somewhat streamlined technical lifestyle in both personal and professional spheres.

It does not surprise me one bit that this has spilled over into their mainstream professions. You really do have allot of choices when it comes to doctors, critical care facilities and hospitals.

It just makes since to connect with those who you serve and save daily in a meaningful way that provides better service!
Woodland Hills Insurance Guy Says:
July 31st, 2010 at 12:34 am
Unbelievable. Who would have ever thought? This article was posted a little while back so I’d love to see the stats now. It’s like I’ve always said, doctors, hospitals, insurance companies, they are all business too. Good for them.
Peter the wellnness informer Says:
July 31st, 2010 at 9:45 am
I’m not working in the healthcare business, but provide information about differet possibilities about better health and so on. And as soon as I went on Twitter I reached a lot more people, which are looking for health information and are discussing seriously about. So it’s really valuable for hospitals to open to broader social communities and start to get in touch in an more informative and friendly way, so the image of an cold atmosphere according to hospitals will vanish.

Peter
typesofinsurance Says:
July 31st, 2010 at 4:02 pm
This is an interesting article. I am glad to know that hospitals are nicely leading with social media.
Chris the Medical Instrument Sales guy Says:
August 2nd, 2010 at 3:28 pm
Social Media drives the Medical Industry today. From the operating room to the receptionists desk there are always ways to improve customer service, efficiency and knowledge.
David - The Colostrum Convert Says:
August 9th, 2010 at 10:27 pm
Social Media allows people to become better informed about the options that are available to them from people who have had, or do have, similar conditions. I have found it very beneficial to my rehabilitation over the last 4-5 years.
Leal Meredith Says:
August 11th, 2010 at 11:22 pm
With the ever increasing inquisitiveness and knowledge seeking of service users there is a constant need to develop health promotional activities to connect with patients. Health is a competitive market and a large part of the market lives online, Doctors need to continue to ensure that there is good information available for people in appropriate forums. Health in general and Hospitals in particular would be remiss should they not develop comms strategies that incorporate the appropriate medium’s for the market.
Nick Traffic Submitter Says:
August 18th, 2010 at 10:02 am
Hi Rohit,

I really enjoyed your post and I agree that new technologies are useful to modernize the communication system in hospitals and to evacuate patients to doubt your way through these communication channels.

Greetings and good information
Columbus Auto Insurance Says:
August 19th, 2010 at 11:48 am
Yes I do agree its important to stay on the cutting edge of technology because things is always going to change and we have to adapt to that change
chiroguy Says:
August 19th, 2010 at 7:01 pm
Rohit, Thanks for the stats…these are quite astonishing numbers. I know I always here how big twitter and facebook are but didn’t know that health care providers were using it in a big way. I would like to integrate these tactics into my chiropractic practice but it seems like so much work. We already have our hands full with enough “busy work.” But I’ll have to say, these numbers have inspired me to do some more research into the this phenom.
Blessed Herbs Australia Says:
September 6th, 2010 at 10:34 am
Thanks for sharing this post!

I really agree that social media could really be of great help for the health care providers. Kudos to the one who anticipated this idea.

All the best!
Vodaco Agency Blog » Sosyal Medya ve Sağlık Sektörü Says:
September 7th, 2010 at 11:38 am
[...] kadar hızlı bir şekilde sosyal medyaya adapte olamayabilir. Ancak Digital Influence blogger’ı Rohit Bhargava’ın ileri sürdüğü gibi, pek çok hastane ve sağlık hizmetleri organizasyonu sessizce sosyal [...]
Seattle Dentist Says:
September 14th, 2010 at 5:35 am
I would very much like to agree with the previous commenter! I find this blog really useful for my uni project. I hope to add more useful posts later.

Thanks for writing about this. You’ve got a bunch of really good information here on your website.
Thomas Says:
September 20th, 2010 at 11:54 am
Excellent site. I’ll be sharing this with my staff. Keep up the good work. Technology in healthcare is everything.
Raindrop Technique Says:
September 22nd, 2010 at 12:37 pm
I am very much impressed as to how social media is being put to use in the medical setting considering how discreet and conservative the industry is.
TruNature Says:
September 25th, 2010 at 9:55 am
It’s another example which shows that technology is catching up with all professions, and not the other way round. The medical profession, at least the old school has been reluctant to embrace social networks, and here we can see that it’s overtaken them. Perhaps the new generation of medical professionals has had a lot to do with this. No mattter, it’s well done as far as I’m concerned. Thanks for the great post by the way.
Tammy @ Therapeutic Massage Says:
October 14th, 2010 at 12:26 am
Cool news! I agree that Social Media today plays a big role to every country!
Juegos Says:
November 6th, 2010 at 1:43 pm
Rohit, in my opinion no one can ignore social media these days. Social Media Marketing has now become very important.
sdfsd Says:
November 11th, 2010 at 7:20 pm
asdasd
gabriel-"CNET downloads" Says:
December 20th, 2010 at 12:08 pm
Sono d’accordo che i social media potrebbe effettivamente essere utile per i prestatori di cure sanitarie. Congratulazioni a fornire questa idea.
lisa wein Says:
December 21st, 2010 at 8:49 am
Well written article, thank you for information!
Carl Brown- social media manager for hospitals Says:
January 7th, 2011 at 12:13 pm
It’s pretty unusual for hospitals to lead in this arena, but the sheer budgets allow them to do so. If businesses converted budgets from Yellow pages, billboards and other traditional marketing efforts, they would easily dwarf many other social media marketing efforts in their region.
blackberry servisi Says:
January 12th, 2011 at 4:33 am
Ben gerçekten yazı zevk ve ben yeni teknolojiler ve hastanelerde iletişim sistemini modernleştirmek için bu iletişim kanalları üzerinden yol şüphe hastaları tahliye etmek faydalı olduğu konusunda hemfikir.
Harold Ian Says:
February 4th, 2011 at 6:30 pm
It’s great to be able to keep in contact with medical staff when you need them
Terrasse Dubois Says:
February 14th, 2011 at 10:02 pm
Social media is taking more place on the net. I just read stats today about Facebook having more traffic than google now!
Tami Carroll Says:
February 21st, 2011 at 11:24 am
That is perfect. It is great to hear that we can have lots of online information instead of going to doctor’s clinic
Insurance Says:
February 23rd, 2011 at 5:20 am
I am very much impressed as to how social media is being put to use in the medical setting considering how discreet and conservative the industry is.They need insurances for that I guess.
Chrisinsuranceagent Says:
February 28th, 2011 at 6:40 am
I would never have known this was going on if I hadn’t read this article. Very informative. In kind of a reverse fashion, a dear friend recently had a stroke at 44 yrs old and her daughter is keeping all her friends apprised of her progress through facebook and it’s wonderful to read about her progress there.
AfricanMango Says:
March 11th, 2011 at 6:58 am
Very nice post. Social media has a great part of our lives nowadays on a survey 7 out of 10 people is using social media on there daily activities.
Calgary Massage Therapy Expert Says:
March 16th, 2011 at 2:15 pm
Interesting post. Social media is growing fast along with technology and medicine.
buy twitter friends Says:
March 18th, 2011 at 2:54 pm
I think you should also try this ….
For more information ….
yunus Says:
March 19th, 2011 at 11:30 am
This is an interesting article. I am glad to know that hospitals are nicely leading with social media.
online yellow pages advertising Says:
March 19th, 2011 at 6:33 pm
but what about the patients privacy? can this be in jeopardy? I hope not since there a number of individuals here who loves to steal your identity and expose your privacy
orlando ramirez - en salud y forma Says:
March 21st, 2011 at 12:53 am
Unbelievable. Who would have ever thought? This article was published recently, so I’d love to see stats now. It’s like I always say, doctors, hospitals, insurance companies, which are all businessmen. Good for them.
John the best cellulite treatment guy Says:
March 28th, 2011 at 5:46 pm
Social media is setting the way, wouldn’t you agree. This is a great article and I am going to bookmark it for future reference. Thanks so much!
Betty @ Fashion Wholesale Handbags Says:
March 29th, 2011 at 1:47 am
This is great indeed. A lot of things can be done with just 1 tweet, a lot of people can pitch in with just 1 tweet. I’m so glad they are doing this now.
kyle ward Says:
April 4th, 2011 at 3:22 am
Great article!I am very much impressed as to how social media is being put to use in the medical setting considering how discreet and conservative the industry is.
Leo DiOrio Says:
April 4th, 2011 at 11:35 am
social media is great and lame at the same time. we have the tools to connect instantly with anyone anywhere, but some are happy to take advantage of that.
Leo DiOrio Says:
April 4th, 2011 at 11:36 am
social media is great and lame at the same time. we have the tools to connect instantly with anyone anywhere, but some are happy to take advantage of that.
David Stein Says:
April 5th, 2011 at 6:48 am
divorce lawyer san francisco
Peter Says:
April 10th, 2011 at 11:11 pm
It is very impressive to see that the method of social media is being used in the medical industry considering how discreet the medical industry happens to be.
Ath Says:
April 10th, 2011 at 11:14 pm
fiio-e5
workouts-abs Says:
April 17th, 2011 at 8:50 pm
I think it’s great that the Medical industry is using Social Media. It’s about time.
matt maagzuur Says:
April 19th, 2011 at 8:27 pm
I just heard stats about Facebook having more traffic than google now! Social media is taking more place on the net.
Remedi, Altillos Says:
April 20th, 2011 at 10:11 am
good remark
Driving While Intoxicated Says:
April 26th, 2011 at 1:49 am
Most of the peoples are using social media now a days.
wii ombouwen Says:
April 28th, 2011 at 7:58 am
Very clever of the hospitals and it is very good that they make the first step, because sociale media is where everybody is using
backlinks Says:
May 4th, 2011 at 4:58 pm
I like the idea. but yeah…
How To Build a Boat Says:
May 5th, 2011 at 5:33 pm
I must say that overall I am really impressed with this post.It is easy to see that you are passionate about your writing. If only I had your writing ability. Just added your article to my list I look forward to more updates and will be returning daily.
handmade beaded jewerly Says:
May 13th, 2011 at 8:41 am
made good points
tatil Says:
May 13th, 2011 at 3:06 pm
me but you made it appear like it’s as easy as 1-2-3. Thank you for the tips.
comprar una laptop Says:
May 16th, 2011 at 9:10 am
It is Google who has decided to strengthen social networks in order to their browser. Knowing all this perfectly comentais in the article. That is, the creation and participation of communities that are sewn together with social networks, twitter and facebook.
Smith Knife Sharpener Says:
May 17th, 2011 at 12:25 pm
Social media is dominating the whole internet and many businesses. New marketing techniques have been evolved with the development of social media.
gold investor Says:
May 17th, 2011 at 2:48 pm
Thank you for the opportunity.
Mera Pakistan Says:
May 19th, 2011 at 4:22 am
To many improvements in a few past weeks, well thats great.
John Kerry Says:
May 19th, 2011 at 4:23 am
Thanks for The sharing ……..!
Hugo cellulite treatment Says:
May 19th, 2011 at 6:40 pm
Is the trend. Online Social Communications will occupy all the activities and institutions that can
oren Says:
May 28th, 2011 at 2:07 pm
Thanks for nice post
DWI laws Says:
June 2nd, 2011 at 6:59 am
Most likely they use twitter for updates..
Merna Gaunce Says:
June 3rd, 2011 at 5:10 pm
It’s is my first time to your web page,Great post! You’ve made many quite interesting statements and I appreciate the time you’ve taken within your composing. It’s plain to find that you purely have an understanding of what you are discussing about. I’m looking ahead to studying a lot more of your website pages articles. Thank you!
laptop batteries replacement Says:
June 5th, 2011 at 12:05 pm
It’s is my first time to your web page,Excellent post! You’ve created many pretty significant statements and I appreciate the time you’ve taken within your producing. It’s simple to find that you simply have an understanding of what you are discussing about. I’m browsing forwards to studying a lot more of your website pages content and articles. Keep going!
ev dekorasyon Says:
June 7th, 2011 at 7:14 am
wordpress nice as cms post like…
vision without glasses pdf Says:
June 8th, 2011 at 7:56 am
I didn’t realise hospitals were using social media in this way. I had read about one doctor who had used facebook to try to find a kidney donor for a patient - which was really amazing since he managed to save that patient’s life because a donor came forward.
Weinversand Says:
June 12th, 2011 at 2:55 am
Well written, thank you.
Retro Eyeglasses Says:
June 13th, 2011 at 8:29 pm
It’s the first time i ran through your site and I found it very informative and interesting. thanks for sharing it.
General Dentistry Says:
June 14th, 2011 at 7:21 am
Amazing! Upgrading technology! We all know that the fast advancing technology of the world today is the partner of our life. With this article every individual is aware on the cases of the medical media especially the patient. It maybe preventive and informative. Thanks for sharing.
windows 8 Says:
June 15th, 2011 at 8:07 am
these are quite astonishing numbers. I know I always here how big twitter and facebook are but didn’t know that health care providers were using it in a big way. I would like to integrate these tactics into my chiropractic practice but it seems like so much work.ibn7|aishwarya rai|windows 8|ipl
Maria | Perder kilos Says:
June 16th, 2011 at 1:43 pm
Hello, Good post! It is well to know that in some countries the social communication, technology and medicine are evolving, but there are some parts of the world that while the technology advances medicine is still poor.
Manuel Aguirre | Psicologos df Says:
June 19th, 2011 at 2:44 am
Thanks for sharing this post!
I really agree that social media could really be of great help for the health care providers.
All the best!
aambeien Says:
June 22nd, 2011 at 7:22 am
Hi Thare! i need to say that we think it is good that hospitals reach towards social media, to share their experiences with other hospitals. Thanks for your good info! (sorry for my bad English im European) Good day everybody greetings
Phyto B Says:
June 24th, 2011 at 1:56 am
Home care is now an important and very real life in America. The population ages, each year, underscoring the fact that a good percentage of the population will need home health care in the coming years.
Audio Technica M50 Says:
June 24th, 2011 at 9:27 pm
Kool post thanks for the info
Rode Ntk Says:
June 24th, 2011 at 9:28 pm
I didn’t realise hospitals were using social media in this way. I had read about one doctor who had used facebook to try to find a kidney donor for a patient - which was really amazing since he managed to save that patient’s life because a donor came forward.
Watch Sports Streaming Says:
June 25th, 2011 at 1:35 am
Very nice Post How many site are use for social media Marketing
Kyle Leon Says:
July 1st, 2011 at 4:43 am
Me too, I also didn’t realise that hospitals were using social media in this way, it kind of makes social media seem a little more useful.
schimmelinfectie vrouw Says:
July 6th, 2011 at 10:42 am
Health and Social media is could go very good together. Can’t wait
Biletul Zilei Says:
July 6th, 2011 at 10:43 am
Good idea of article, i like your way!
即时比分 Says:
July 13th, 2011 at 8:00 pm
they may use twitter for updates..
Guru Thakur Says:
July 17th, 2011 at 9:01 pm
“friend finder”"http://www.4xfriends.com”"Lake Travis Real Estate”"http://youraustintxhome.com/lake-travis-real-estate.
mahnandra Says:
July 18th, 2011 at 7:51 am
I believe that we as a human race have unlocked the knowledge to to accomplish unthinkable things, personal or medical. I only hope we have the wisdom to govern this new and exciting field of science!
“http://www.4xfriends.com”"http://youraustintxhome.com/lake-travis-real-estate”
Jorge | formula ganacash Says:
July 21st, 2011 at 4:26 pm
The social media like facebook and twitter internet every day grow more in popularity and I do not think anything strange that they are an influence on people when making decisions, here are a great influence to decide the best hospital to cure their diseases
Buy Business Insurance Says:
July 25th, 2011 at 4:46 pm
I think social media is a quick and easy way to forward information to others (as in the Henry Ford example). I think that it can grow a little more, but I think that it has almost reached a plateau for growth. What else can you really do with social media that hasn’t been done?
Jesscia Says:
August 26th, 2011 at 3:54 am
To the extent that social media will bring the consumer deeper within the confines of hospitals and influence the patient-doctor relationship.
somanabolic muscle maximizer scam Says:
September 19th, 2011 at 4:46 am
I didn’t realise there was a list but your reference to Ed Bennett’s Hospital social networking list was an eye opener!
Irene | Dietas Para Adelgazar la Panza Says:
September 20th, 2011 at 1:20 pm
I think social media is a quick and easy way to forward information to others (as in the Henry Ford example). I think that it can grow a little more, but I think that it has almost reached a plateau for growth
Irene | Dietas Para Adelgazar la Panza Says:
September 20th, 2011 at 1:25 pm
Great, The social media like facebook and twitter internet every day grow more in popularity and I do not think anything strange that they are an influence on people when making decisions, here are a great influence to decide the best hospital to cure their diseases
shapewear for women Says:
September 22nd, 2011 at 8:46 am
With newspapers and news programs mentioning “Twitterfeeds” as part of the normal language and with Twitter and Facebook becoming so prevalent in our daily life, it is no surprise that hospitals are using social media in their operations.

Good for them I say.
rocket german download Says:
September 23rd, 2011 at 7:15 am
As long as it helps hospitals and their medical staff to find more donors or make connections which could potentially save a life, this is a great way forward for all.
Find local dentist reviews and more. Rate local businesses in your area, and read what other are saying. Find the best rated businesses in your town on ReviewFrog.com Says:
September 28th, 2011 at 4:28 am
Find local lasik surgery reviews, rate a doctor, hotel reviews, hospital ratings and more. Rate local businesses in your area, and read what other are saying. Find the best rated businesses in your town on ReviewFrog.com…

[...]How Hospitals Are Quietly Leading The Way With Social Media[...]…
Dog Canine Training Says:
October 7th, 2011 at 7:52 pm
I think that it can grow a little more, but I think that it has almost reached a plateau for growth.
George Says:
October 13th, 2011 at 12:23 am
It is Google who has decided to strengthen social networks in order to their browser. Knowing all this perfectly comentais in the article. That is, the creation and participation of communities that are sewn together with social networks, twitter and facebook.I like this one.
Hauskreditrechner Says:
December 15th, 2011 at 2:27 pm
Admiring the dedication you put into your site and in depth information you present. It’s nice to come across a blog every once in a while that isn’t the same outdated rehashed information. Excellent read! I’ve saved your site and I’m including your RSS feeds to my Google account. Haus Kreditrechner
hillcrest dental Says:
January 24th, 2012 at 5:33 pm
hillcrest dental…

[...]How Hospitals Are Quietly Leading The Way With Social Media[...]…
rental ac Says:
February 7th, 2012 at 4:49 am
rental ac
rédacteur web seo Says:
February 8th, 2012 at 7:46 am
rédacteur web seo…

[...]How Hospitals Are Quietly Leading The Way With Social Media[...]…