Sep 30
Research Aggregator Furturity Launches
by John Stauffer
Category: Best Practices, Digital Influence, Digital Reputation, Events, How-To, Search
A really interesting example of aggregation launched recently in the academic world. Fururity.org is a no nonsense aggregator, pulling the latest research from North America’s leading research universities, compiling the finding in an easy-to-digest interface complete with a by topic architecture spanning across major research disciplines.
Why is Important?
Because, unlike some lazy automatic aggregators, Fururity is a workhorse, hunting down obscure journals and publications, and bringing back summaries of breaking research in a way that makes it easy to grasp for us non-scientists.
Though, to be sure, the site is not a pop-culture hub linking to the latest fad or trend mentioned in a 15-second night news report. You won’t find chattering TV personalities here. No, this is a of collection hard nosed, unglamorous serious research findings that would otherwise never make the news. It’s a valuable resource, especially for anyone tracking health, or pharma space.. I wonder what other industries would benefit from a similar style of aggregation?
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October 1st, 2009 at 1:55 pm
This is terrific for the academic world. For us marketers who happen to work for these types of institutions, here’s another great “aggregator” of sorts:
http://www.higheredtaglines.com
It’s a compiled list of 3,500 university tag lines over the past several years. Do a search for “A tradition of excellence” and five schools come up who have had that tag line!
October 6th, 2009 at 9:59 pm
[...] a recent article in Ogilvy’s Fresh Influence blog drew my attention to a great new resource: [...]