360DigitalInfluence

Ogilvy Public Relations Worldwide
Sep 30

Research Aggregator Furturity Launches

A really interesting example of aggregation launched recently in the academic world. Fururity.org is a no nonsense aggregator, pulling the latest research from North America’s leading research universities, compiling the finding in an easy-to-digest interface complete with a by topic architecture spanning across major research disciplines.

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Why is Important?

Because, unlike some lazy automatic aggregators, Fururity is a workhorse, hunting down obscure journals and publications, and bringing back summaries of breaking research in a way that makes it easy to grasp for us non-scientists.

Though, to be sure, the site is not a pop-culture hub linking to the latest fad or trend mentioned in a 15-second night news report. You won’t find chattering TV personalities here. No, this is a of collection hard nosed, unglamorous serious research findings that would otherwise never make the news.  It’s a valuable resource, especially for anyone tracking health, or pharma space..  I wonder what other industries would benefit from a similar style of aggregation?

2 Responses to “Research Aggregator Furturity Launches”

  1. Nick S. Says:

    This is terrific for the academic world. For us marketers who happen to work for these types of institutions, here’s another great “aggregator” of sorts:

    http://www.higheredtaglines.com

    It’s a compiled list of 3,500 university tag lines over the past several years. Do a search for “A tradition of excellence” and five schools come up who have had that tag line!

  2. diversity and creativity « eskimon Says:

    [...] a recent article in Ogilvy’s Fresh Influence blog drew my attention to a great new resource: [...]

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