360DigitalInfluence

Enthusiast Events

Influencer Events

• Co-Create the event agenda.  They already know a lot about the brand and will be able to offer a lot of instruction on what they want to see.
• This is also an opportunity to build excitement – send something for them to wear to arrive or a special assignment.

• Provide opportunities to experience the brand prior to the event so that they will get the most out of the time on the ground.
• Also, ask them what would be helpful – many bloggers have had multiple of these experiences and can tell you what they do and don’t want.

• You don’t need to “sell” this group on the brand, but the bar on what constitutes “exclusive” experiences or information will be very high as they already know so much.
• The opportunity is for time for people to connect – enthusiasts to one another and to brand teams.

• Give a thorough “background” (origin, invention or founding story) to level set on knowledge
• Air out your agenda to allow lots of time for liveblogging & tweeting
• Design photo ops or “moments” worthy of documenting.  Shoot video footage, photos, or audio as appropriate.

• Provide ongoing ways to stay in touch with the people assembled (Facebook group, brand community, etc)
• Channel your enthusiasts’ energy!  Provide suggestions for ways they can help you – product testing, house parties, store visits – see how they might want to help.

• Follow up with edits of the media you created and any appropriate tagging instructions for media uploads
• Keep this group at the top of your list for other outreach opportunities