Comments on: Best Practices in Influencer & Enthusiast Events http://blog.ogilvypr.com/2009/10/best-practices-in-influencer-enthusiast-events/ An Exploration of What Influences Us Sat, 11 Feb 2012 17:04:15 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Karolyn http://blog.ogilvypr.com/2009/10/best-practices-in-influencer-enthusiast-events/comment-page-1/#comment-49416 Karolyn Sat, 17 Oct 2009 05:46:12 +0000 http://blog.ogilvypr.com/?p=2690#comment-49416 Hi Virginia, I really found your article interesting. I work at Zuberance, as customer success manager, we work with brands to identify advocates and create word of mouth programs. One of my greatest learnings has been the difference between loyalists and advocates (enthusiasts). One customer I work with has mobilized its advocates 30x higher than loyalists. (ie advocates share content, write reviews, etc) What I loved most about your article is how you discuss the importance of treating this 2 users different. Love it! Hi Virginia, I really found your article interesting. I work at Zuberance, as customer success manager, we work with brands to identify advocates and create word of mouth programs.

One of my greatest learnings has been the difference between loyalists and advocates (enthusiasts). One customer I work with has mobilized its advocates 30x higher than loyalists. (ie advocates share content, write reviews, etc)

What I loved most about your article is how you discuss the importance of treating this 2 users different.

Love it!

]]> By: jardenberg kommenterar – 2009-10-14 — jardenberg unedited http://blog.ogilvypr.com/2009/10/best-practices-in-influencer-enthusiast-events/comment-page-1/#comment-49374 jardenberg kommenterar – 2009-10-14 — jardenberg unedited Wed, 14 Oct 2009 04:32:14 +0000 http://blog.ogilvypr.com/?p=2690#comment-49374 [...] Best Practices in Influencer & Enthusiast Events [...] [...] Best Practices in Influencer & Enthusiast Events [...]

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