Comments on: FTC Releases Guidelines for Endorsements (and Bloggers) http://blog.ogilvypr.com/2009/10/ftc-releases-guidelines-for-endorsemenst-and-bloggers/ An Exploration of What Influences Us Sat, 11 Feb 2012 18:13:46 +0000 http://wordpress.org/?v=2.7 hourly 1 By: guitar speed http://blog.ogilvypr.com/2009/10/ftc-releases-guidelines-for-endorsemenst-and-bloggers/comment-page-1/#comment-49413 guitar speed Fri, 16 Oct 2009 23:57:29 +0000 http://blog.ogilvypr.com/?p=2605#comment-49413 They have cracked down on everything. Some of this stuff seems radical to me. They have cracked down on everything. Some of this stuff seems radical to me.

]]> By: Elie Kochman http://blog.ogilvypr.com/2009/10/ftc-releases-guidelines-for-endorsemenst-and-bloggers/comment-page-1/#comment-49381 Elie Kochman Wed, 14 Oct 2009 17:42:12 +0000 http://blog.ogilvypr.com/?p=2605#comment-49381 These guidelines as they currently stand are problematic for a variety of reasons, but not for what they aim to do. Transparency regarding the compensation given to the author of a review will help the reader understand what bias there might be, and regulation of claims made by both advertisers and reviewers can only help. The question remains, however, regarding how the FTC intends to enforce their new regulations. I've just written my own article earlier today voicing some concerns about these guidelines on my blog. These guidelines as they currently stand are problematic for a variety of reasons, but not for what they aim to do. Transparency regarding the compensation given to the author of a review will help the reader understand what bias there might be, and regulation of claims made by both advertisers and reviewers can only help.

The question remains, however, regarding how the FTC intends to enforce their new regulations. I’ve just written my own article earlier today voicing some concerns about these guidelines on my blog.

]]> By: All Things WOM » Blog Archive » WOMMA’s Archived FTC Webinar http://blog.ogilvypr.com/2009/10/ftc-releases-guidelines-for-endorsemenst-and-bloggers/comment-page-1/#comment-49346 All Things WOM » Blog Archive » WOMMA’s Archived FTC Webinar Sun, 11 Oct 2009 23:03:15 +0000 http://blog.ogilvypr.com/?p=2605#comment-49346 [...] Much has been written and much will continue to be written about the implications of the revised FTC guidelines on endorsements and testimonials in advertising. For WOMMA, we’ve been tracking these matters since the inception of WOMMA. Ethics in marketing has always mattered to WOMMA. [...] [...] Much has been written and much will continue to be written about the implications of the revised FTC guidelines on endorsements and testimonials in advertising. For WOMMA, we’ve been tracking these matters since the inception of WOMMA. Ethics in marketing has always mattered to WOMMA. [...]

]]> By: All Things WOM » Blog Archive » Practical Advice (FTC Stuff) http://blog.ogilvypr.com/2009/10/ftc-releases-guidelines-for-endorsemenst-and-bloggers/comment-page-1/#comment-49273 All Things WOM » Blog Archive » Practical Advice (FTC Stuff) Wed, 07 Oct 2009 14:44:02 +0000 http://blog.ogilvypr.com/?p=2605#comment-49273 [...] Given the revised FTC Guidelines requiring disclosure, Ian Paul from PCWorld shares practical advice for how we can credibly participate in online social media. [...] [...] Given the revised FTC Guidelines requiring disclosure, Ian Paul from PCWorld shares practical advice for how we can credibly participate in online social media. [...]

]]> By: Sonny Gill http://blog.ogilvypr.com/2009/10/ftc-releases-guidelines-for-endorsemenst-and-bloggers/comment-page-1/#comment-49262 Sonny Gill Tue, 06 Oct 2009 21:35:15 +0000 http://blog.ogilvypr.com/?p=2605#comment-49262 What's interesting is that the FTC admitted that they won't be able to outright enforce this new ruling and are basing it on non-disclosure situations that are reported to them. The pro to this is increasing awareness to the sponsored posts game, as many bloggers outside of ‘the bubble’ don’t understand the importance of disclosure and these new guidelines will help in that education. The line might a bit blurry with these guidelines, but I'm pretty sure most bloggers don't want to go head to head with the FTC and even give them a reason to fine them. What’s interesting is that the FTC admitted that they won’t be able to outright enforce this new ruling and are basing it on non-disclosure situations that are reported to them.

The pro to this is increasing awareness to the sponsored posts game, as many bloggers outside of ‘the bubble’ don’t understand the importance of disclosure and these new guidelines will help in that education.

The line might a bit blurry with these guidelines, but I’m pretty sure most bloggers don’t want to go head to head with the FTC and even give them a reason to fine them.

]]> By: Paul Holmes http://blog.ogilvypr.com/2009/10/ftc-releases-guidelines-for-endorsemenst-and-bloggers/comment-page-1/#comment-49257 Paul Holmes Tue, 06 Oct 2009 14:50:51 +0000 http://blog.ogilvypr.com/?p=2605#comment-49257 These guidelines seem to be extremely poorly thought out and worse, arbitrary in singling out bloggers and subjecting them to a level of scrutiny that does not apply to print or TV journalists. I appreciate the sentiment -- I am all in favor of transparency -- but this seems like a sledgehammer to crack a nut, and it also seems to draw what I think is a false distinction between bloggers and other journalists. More thoughts here: ttp://www.holmesreport.com/blog/index.cfm/2009/10/6/FTCs-Blogger-Rules-Noble-Goals-Lousy-Thinking These guidelines seem to be extremely poorly thought out and worse, arbitrary in singling out bloggers and subjecting them to a level of scrutiny that does not apply to print or TV journalists.

I appreciate the sentiment — I am all in favor of transparency — but this seems like a sledgehammer to crack a nut, and it also seems to draw what I think is a false distinction between bloggers and other journalists.

More thoughts here: ttp://www.holmesreport.com/blog/index.cfm/2009/10/6/FTCs-Blogger-Rules-Noble-Goals-Lousy-Thinking

]]> By: FTC release Guidelines for Endorsements (including Bloggers) in the US « WOM UK http://blog.ogilvypr.com/2009/10/ftc-releases-guidelines-for-endorsemenst-and-bloggers/comment-page-1/#comment-49255 FTC release Guidelines for Endorsements (including Bloggers) in the US « WOM UK Tue, 06 Oct 2009 11:21:30 +0000 http://blog.ogilvypr.com/?p=2605#comment-49255 [...] the WOM ethics and best practice code – has been key in influencing the guidelines. Check out this post outlining their meaning and impact by WOMMA President John [...] [...] the WOM ethics and best practice code – has been key in influencing the guidelines. Check out this post outlining their meaning and impact by WOMMA President John [...]

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