Oct 16
How Nurses Want Marketers To Talk To Them
by Rohit Bhargava
Category: Digital Influence
In the second of our series of medical blogger interviews from Blogworld Expo in Las Vegas we talk to two of the most popular nursing bloggers on the Internet - Kim McAllister from Emergiblog and Gina Rybolt from Codeblog. Both have followers in the tens of thousands for their blogs and were kind enough to do a “tag team” interview for the first time ever sharing their thoughts on everything from why they blog, to how they manage to do it without divulging any confidential patient information, to how they would like pharma brands and marketers from those brands to approach them through social media. It’s an enlightening 5 minute video interview:
3 Responses to “How Nurses Want Marketers To Talk To Them”
Post Your Comment
Blog Network
CATEGORIES
- Best Practices (149)
- Digital Influence (405)
- Fresh Thinking (10)
- Digital Reputation (27)
- Events (67)
- Facebook (29)
- Healthcare (3)
- How-To (79)
- Influencers (37)
- Infographics (3)
- Measurement (28)
- Mobile and Location (1)
- Research & Insights (92)
- Search (20)
- Word of Mouth Marketing (84)
TAGS
- Add new tag
- applications
- Best Practices
- blog
- blogs
- branding
- brand page
- brands
- Co-creation
- Communities
- Creative Solutions
- crowdsourcing
- digital
- Digital Influence
- Events
- facebook page
- foursquare
- gaming
- government
- guidelines
- health
- Healthcare
- How-To
- Influencers
- marketing
- Measurement
- media
- Mobile
- ogilvy
- Openness & Transparency
- pharma
- Search
- seo
- social media
- strategy
- Tools
- trends
- video
- Winning Strategy
- wom
- womma
- youtube
RECENT POSTS
- 360 DI Gov 2.0 Musings
- Navigating the Regulatory Highway
- “Spicing” Up the Brand Personality
- Location is Now Part of the Social Graph — 3 Implications
- Digital Influence Ogilvy Exchange on Government
RECENT COMMENTS
- I understand what are you trying to implement. I am glad you have expressed your own idea and view point about this topic.
The Rise Of Gaming In Healthcare - Thanks for your article, Now there is more reason to comment than ever before! Search Engine Strategies Conference Interview Series
- Ah, the Old Spice guy. What a hoot. Great post, Kristin. I’m with you 100% on versatility as means to expand brand horizons. “Spicing” Up the Brand Personality
- This is informative How Doctors Are Using Social Media
- This is informative Putting the Social in CSR
OTHER BLOGS
- Crowdsourcing National Challenges With the New Challenge.gov
- The Big Data Explosion and the Demand for the Statistical Tools to Analyze It
- Email Finally Emerges as a Platform: 3 Must-Have Plug-ins & What They Mean
- Let’s Make Sure Longshot Mag Is More of a Sure Thing
- iTunes Features Location Apps with New "On the Grid" Section
- Netflix Headed to New Apple iTV Tomorrow [REPORT]
- Digg Crowns Former Amazon Exec New CEO
- Speaking of tattoos – Interview with Micah Baldwin, CEO & co-founder of Graphic.ly (TCTV)
- Japanese Resort Caters to Men with Virtual Girlfriends
- Gmail’s Permanent Failure: Only Humans Can Build Software For Humans
- 5 Resources for Migrating to the Cloud Securely
- Real-Time Analytics Provider Chartbeat Raises $3M from All-Star Investors
- 5 Ideas From A Global Journey Through Beer Marketing
- 10 Useful iPhone Shortcuts, Tips and Tricks
- Traction for Your Startup: How to Get It & How Much is Enough
- More from the Daily Influence
The WPP Reading Room
NETWORK FEED
- Where Should Brands Spend Their Social Media Budget?
- 360 DI Gov 2.0 Musings
- 5 Ideas From A Global Journey Through Beer Marketing
- Cultivating an attitude of gratitude
- Navigating the Regulatory Highway
- Social Media and Corporate Boards: 5 Key Questions
- How Much Should Brands Budget for Social Media?
- “Spicing” Up the Brand Personality
- Social Media’s Silent Giants: Naspers and DST
- Speech in Tokyo at Foreign Correspondents’ Club of Japan
- Location is Now Part of the Social Graph — 3 Implications
- Infographic of Social Media Equivalents in China
- Parker & Partners’ Australian Election Post-Mortem
- Digital Influence Ogilvy Exchange on Government
- How the Fringe Festival Gets the Word Out
- @eshintaro @kazzwatabe 確かに。既存／新規の媒体に縛られない展開ができる今こそ面白いよね！
about 41 minutes ago from kenmountnorth - @kazzwatabe おっとっとｗ
about 43 minutes ago from kenmountnorth - @kazzwatabe @eshintaro うらやましいなぁ。笑
about 44 minutes ago from kenmountnorth - やっぱ「投げ銭」のコンセプトでますよねー (#nlabo live at http://ustre.am/ndtC )
about 46 minutes ago from kenmountnorth - モノに宿るストーリーをコンテンツに昇華させる？ (#nlabo live at http://ustre.am/ndtC )
about 47 minutes ago from kenmountnorth - @eshintaro @kazzwatabe 企画して草の根で呼びかけていかなきゃなので、そうかもw あとは、日本に閉じないで、メディアを噛ませられれば…面白い
about 48 minutes ago from kenmountnorth - influential dinner @ armando's last night: flattered i'm now being followed by BIG TEX (@texyumsdesigner) and Mexican Food (@mexicanfood).
about 49 minutes ago from rcaggiano - あ、スコアリングシート自体を参加者で作っちゃえばいいのか。
about 50 minutes ago from kenmountnorth - @lero003 そう、そこに戻るｗ
about 52 minutes ago from kenmountnorth - @kazzwatabe 一法人がやる代物じゃないね。（笑）社会実験的なもんか。。
about 53 minutes ago from kenmountnorth - @miyasho88 スコアリングシート的なものがあるとスムーズになりそうだね。その設計が恐ろしく大変そうだけど…
about 54 minutes ago from kenmountnorth - このust見て「ブドウ糖差し入れたい」とか「ピザお届けしたい」ってコメントがヒントになりそうな個人的な予感。。。 (#nlabo live at http://ustre.am/ndtC )
about 55 minutes ago from kenmountnorth - まぁ、仮に無形物となるとリレーしやすいのは「一日一善」的な、代わりに何かをやってあげる系が想像しやすいなー (#nlabo live at http://ustre.am/ndtC )
about 57 minutes ago from kenmountnorth - @kazzwatabe ですよねー
about 59 minutes ago from kenmountnorth - Interesting! 10 Useful USB Thumb Drive Tricks. http://bit.ly/bUtuYc (via @smashingmag)
about 59 minutes ago from violetile
-
Interview with Twitter Fail Whale Designer
- NETWORK BLOGS
- Asia Digital Map
- Being There, Doing That
- Digital Influence Mapping Project
- Digital Mix
- Influential Marketing
- OgilvyImpact
- Questions D’Influence
- Social Marketing exChange
- Social Media in China and Asia
- Tech PR Nibbles*
- The Intersection
- The Open Room
- Tweed
October 19th, 2009 at 3:51 pm
Background noise is a bit tricky…but nice interview. I appreciate you sharing it and I was certain to share this with my “audience.”
I like they way they articulated the balance between self-promotion and participation.
October 24th, 2009 at 8:25 am
[...] How Nurses Want Marketers To Talk To Them [...]
October 28th, 2009 at 8:27 pm
The power of one blog post. Amazing! Great interview, even if it’s in an industry I’m not involved in.