Oct 05
Understanding Generation Y through Social Media
by Christine Ngo
Category: Digital Influence
Last week, WOMMA hosted a webinar that discussed common interests and online behavioral trends among Generation Y–specifically people from the ages of 22-29, who they’ve dubbed as “Early Careerists.” Being a relatively recent college graduate and Early Careerist myself, I found some of their findings especially interesting. Below are a few findings that I found most compelling:
- Generation Y spends over 3 hours per day online
- Early Careerists are health conscious, as they have a more balanced lifestyle due to watching generations before them spending too much time at work. With that being said, some of the most popular conversation topics among Early Careerists include lifestyle topics, such as food and cooking, music, money, clothing, politics, religion and school
- Early Careerists use social media as an authentic extension of their personal relationships. They aren’t likely to befriend strangers online, or brands they aren’t fans of
- “Quarter-life crises” has hit this generation especially hard. Early Careerists have been reared on meeting and often exceeding expectations, but due to the down economy, their post-graduation experience has generally been clouded with concern and pessimism
- Value brands such as Ikea and Target are among the most discussed brands. In this economy, Early Careerists are especially focused on finding value and affordability
- Females tend to drive more conversations across the social web, as they like to share their finds and deals with their online networks
While some may interpret these findings as pessimistic, I see Early Careerists as social media-savvy, deal-seeking individuals that see the importance in balancing work and life. To me, that sounds like an educated consumer.
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October 5th, 2009 at 9:57 pm
Great post
October 6th, 2009 at 3:08 am
[...] Understanding Generation Y through Social Media Related ArticlesSoviet Business Prodigy Drops $200 Million On Facebook [...]
October 6th, 2009 at 3:21 am
[...] the new generation Y (ages of 22-29) is a challenge. Christine Ngo shares some interesting findings in terms of how this generation is working with brands and their [...]
October 6th, 2009 at 3:23 am
[...] Understanding Generation Y through Social Media [...]
October 6th, 2009 at 5:11 pm
[...] Understanding Generation Y through Social Media [...]
October 6th, 2009 at 6:38 pm
great post…thanks
October 6th, 2009 at 6:57 pm
Good post, but it is important to remember that most of Generation Y is typically not entering their careers even still. Most of Generation Y, spanning from 12-30, is still in school. So this article only takes into consideration a small portion of the population that is Generation Y.
October 7th, 2009 at 12:15 am
Great post, Christine!
October 16th, 2009 at 6:35 am
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November 23rd, 2009 at 4:14 pm
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November 27th, 2009 at 3:46 pm
Several good points about Generation Y. I didn’t realize that women drive marketing conversations online so much. Read my ebook about Generation Y for more related info about us: http://www.isaiahjanzen.com/2009/11/free-ebook-what-gen-y-wants-you-to-know.html
August 4th, 2010 at 10:55 pm
I think you hit the nail on the head on almost everything you said. We are healthier than previous generations, that is true, no more Mickey D’s, it’s all about the Farmer’s Market. My wife goes to Target 3 times a week, she and her friends can’t stay off facebook and they post everything about everyone’s lives in a public forum for all to see.
“Quarter Live Crisis”, ROFL, I never heard that one before, hysterical. But seriously, I think slowly but surely, we’ll get our job security back and not be worrying so much about our mortgage payments, that well be able to go hiking again and eat Granola with a clear head