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	<title>Comments on: Building Authentic Customer Communities: American Express &#38; Meetup</title>
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	<link>http://blog.ogilvypr.com/2009/11/building-authentic-customer-communities-american-express-meetup/</link>
	<description>An Exploration of What Influences Us</description>
	<pubDate>Sat, 11 Feb 2012 19:06:50 +0000</pubDate>
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		<title>By: Exercises For Low Back Pain</title>
		<link>http://blog.ogilvypr.com/2009/11/building-authentic-customer-communities-american-express-meetup/comment-page-1/#comment-63410</link>
		<dc:creator>Exercises For Low Back Pain</dc:creator>
		<pubDate>Wed, 01 Feb 2012 16:14:37 +0000</pubDate>
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		<description>&lt;strong&gt;Exercises For Low Back Pain...&lt;/strong&gt;

[...]Building Authentic Customer Communities: American Express &#38; Meetup[...]...</description>
		<content:encoded><![CDATA[<p><strong>Exercises For Low Back Pain&#8230;</strong></p>
<p>[...]Building Authentic Customer Communities: American Express &amp; Meetup[...]&#8230;</p>
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		<title>By: EAS System</title>
		<link>http://blog.ogilvypr.com/2009/11/building-authentic-customer-communities-american-express-meetup/comment-page-1/#comment-58560</link>
		<dc:creator>EAS System</dc:creator>
		<pubDate>Sat, 08 Oct 2011 10:12:17 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2968#comment-58560</guid>
		<description>I am really good at doing something when I’m waiting.</description>
		<content:encoded><![CDATA[<p>I am really good at doing something when I’m waiting.</p>
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		<title>By: fillingmachine</title>
		<link>http://blog.ogilvypr.com/2009/11/building-authentic-customer-communities-american-express-meetup/comment-page-1/#comment-58255</link>
		<dc:creator>fillingmachine</dc:creator>
		<pubDate>Thu, 22 Sep 2011 03:41:58 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2968#comment-58255</guid>
		<description>Unfortunately, I didn’t get the statistics for percentage increase in use of AMEX OPEN Forum among Meetup participants, but the overall case study reminded me: social media are a set of tools, not a community. AMEX seems to have learned this when its state-of-the-art online forum didn’t perform well out of the box. How do you build community?</description>
		<content:encoded><![CDATA[<p>Unfortunately, I didn’t get the statistics for percentage increase in use of AMEX OPEN Forum among Meetup participants, but the overall case study reminded me: social media are a set of tools, not a community. AMEX seems to have learned this when its state-of-the-art online forum didn’t perform well out of the box. How do you build community?</p>
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		<title>By: sandcasting</title>
		<link>http://blog.ogilvypr.com/2009/11/building-authentic-customer-communities-american-express-meetup/comment-page-1/#comment-58137</link>
		<dc:creator>sandcasting</dc:creator>
		<pubDate>Sat, 17 Sep 2011 08:34:26 +0000</pubDate>
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		<description>I love the idea of these OPEN forums and I think that its fantastic that even larger organizations are taking notice of the need to build authentic customer communities. Nice break down of the program and the results.</description>
		<content:encoded><![CDATA[<p>I love the idea of these OPEN forums and I think that its fantastic that even larger organizations are taking notice of the need to build authentic customer communities. Nice break down of the program and the results.</p>
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		<title>By: griddle</title>
		<link>http://blog.ogilvypr.com/2009/11/building-authentic-customer-communities-american-express-meetup/comment-page-1/#comment-53013</link>
		<dc:creator>griddle</dc:creator>
		<pubDate>Tue, 14 Sep 2010 07:34:21 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2968#comment-53013</guid>
		<description>I am really good at doing something when I’m waiting. It might be jotting down my to-list or prepare a draft my next piece. I hate waiting and I always make sure time on hold doesn’t go to waste.</description>
		<content:encoded><![CDATA[<p>I am really good at doing something when I’m waiting. It might be jotting down my to-list or prepare a draft my next piece. I hate waiting and I always make sure time on hold doesn’t go to waste.</p>
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		<title>By: RedlinCook &#124; Link Building</title>
		<link>http://blog.ogilvypr.com/2009/11/building-authentic-customer-communities-american-express-meetup/comment-page-1/#comment-50115</link>
		<dc:creator>RedlinCook &#124; Link Building</dc:creator>
		<pubDate>Tue, 01 Dec 2009 15:14:13 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2968#comment-50115</guid>
		<description>Go AMEX! I love the idea of these OPEN forums and I think that its fantastic that even larger organizations are taking notice of the need to build authentic customer communities. Nice break down of the program and the results. Thanks!</description>
		<content:encoded><![CDATA[<p>Go AMEX! I love the idea of these OPEN forums and I think that its fantastic that even larger organizations are taking notice of the need to build authentic customer communities. Nice break down of the program and the results. Thanks!</p>
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		<title>By: Garden Tools Brands</title>
		<link>http://blog.ogilvypr.com/2009/11/building-authentic-customer-communities-american-express-meetup/comment-page-1/#comment-50067</link>
		<dc:creator>Garden Tools Brands</dc:creator>
		<pubDate>Sat, 28 Nov 2009 10:08:44 +0000</pubDate>
		<guid isPermaLink="false">http://blog.ogilvypr.com/?p=2968#comment-50067</guid>
		<description>[...] Building Authentic Customer Communities: American Express &#38; Meetup [...]</description>
		<content:encoded><![CDATA[<p>[...] Building Authentic Customer Communities: American Express &amp; Meetup [...]</p>
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