Comments on: 5 Ways to Sidewiki for Success

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By: hesbon kerongo

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By: Alvin B.

Alvin B. — Sun, 13 Jun 2010 09:07:11 +0000

I love Sidewiki myself as well, it seemed like the WAY to do social web. Fully integrated with each website, and yet apart from them. Not tangled up with my “personal” social network either like with facebook, etc.

Yet, it looks like google is leaving it to die on the vine. No promotion whatsoever. I look at the lonely sidewiki icon (all I get in Chrome, not a full sidebar), and see that sidewiki comments are few and far between. The pages that have them rarely get new ones.

I guess this was not meant to be.

By: Google’s Sidewiki, friend or foe of brands? Part I

Google’s Sidewiki, friend or foe of brands? Part I — Thu, 28 Jan 2010 20:40:36 +0000

[...] of success/failure for the Sidewiki (including Mashable, TechCrunch, Jeff Jarvis at BuzzMachine, Ogilvy PR, etc.) but we wanted to look at where it is today and where it might [...]

By: Alexa

Alexa — Thu, 21 Jan 2010 14:46:45 +0000

Will you’ve made some very good points. Personally, I think SideWiki is an opportunity to engage with our clients. In the end, those who “hate” SideWiki are going to be kicking themselves when it becomes standard. Much like those who were against social media. I think a large part behind the argument against SideWiki is people don’t like change, especially changes that have the potential to change best practices.

By: Will Robinson

Will Robinson — Mon, 18 Jan 2010 18:31:54 +0000

Thanks for your comment, Marty. I agree, we’ll look back and see that we are very much in the nascent stages of customer/brand engagement.

By: Marty

Marty — Mon, 18 Jan 2010 18:24:51 +0000

Some very good points Will. If you look past the SideWiki hatred (amongst webmasters) the end-users are asking how to install, and how do I use it. (Search on Twitter for SideWiki to get the real vibe for SW).

It’s no secret that the best businesses now have an “engage” policy with regards to their products and services. The webmasters that fear SideWiki to the point where they install blockers on their pages, will be spending more and more time doing that because SideWiki is just the beginning.

If your online business is not “in” with social media, then you will simply be scrutinized even more by hiding behind the market truths, whether good or bad. Users will be more inclined to wonder why you aren’t connected, than what you have to offer them.