Comments on: Evolution of B2B in Social Media

By: Australia Directory

Australia Directory — Tue, 26 Jul 2011 07:29:16 +0000

Thanks for sharing nice information….

By: wala

wala — Tue, 15 Feb 2011 09:47:15 +0000

really nice post, thanks for taking the time to put that one together. adding this to my RSS! I also got interesting links here!! Be a Millioner Today!

By: Lead Answer

Lead Answer — Fri, 24 Dec 2010 18:01:27 +0000

I don’t think that anything can break the relation between them , they are getting together and still be.

By: Enterprise Ireland – Best Connected - You Never Get a Second Chance to Make a First Impression –

Mon, 22 Nov 2010 00:55:33 +0000

[...] decision processes and rarely involve the impulse patterns seen in B2C sales. However, as John Stauffer of Ogilvy points out “B2B Marketers are sometimes considered to be behind the evolutionary curve of most digital [...]

By: Omowali Isidore

Omowali Isidore — Fri, 03 Sep 2010 20:55:51 +0000

Yet another great article on social media. Keep up the good. I can’t wait to read your next post!

By: Reminder to B2B Marketers: Social Media is NOT Spectator Sport, its Contact Sport – The Buzz Bin

Mon, 23 Aug 2010 18:58:39 +0000

[...] and has received several favorable comments warranting a comment from my client. I realize B2B is a whole different beast and the rules of engagement, blog comment/response strategies are different compared to B2C social [...]

By: Tom Miles

Tom Miles — Sun, 15 Aug 2010 21:43:22 +0000

I am loving your statement, “The bottom line is this: if carrier pigeons could do all this then there we’d have a shortage of bird cages.” It really is time to man-up to the possibilities and potential of social media to “Reach out and (virtually) touch someone.”

By: Steve Woods

Steve Woods — Sat, 13 Feb 2010 16:32:57 +0000

John,
a great post, and the points are accurate. Two main areas seem to be holding many of the marketers we have worked with back:

1) the people who must create the “middle of funnel” content that is relevant for social media are actually the subject matter experts, not typical marketers. The dynamics of how to motivate them to do so are still a bit unclear.

2) there is (and likely never will be) a good way to translate an investment of cash into good social media presence. The only way to do it is through active involvement, writing, and participation. However, many marketing groups are structured around a model of managing many outsourced groups based on allocating them a slice of budget. Social has a tough time fitting in this model - it really can’t be outsourced effectively.

By: Lisa Sim

Lisa Sim — Wed, 03 Feb 2010 08:06:58 +0000

You post was a bitter pill to swallow, but so spot on! As B2B Marcom people, we need to embrace social media more readily. B2B research points to a move away from ’solution-based selling’ to ‘insights-based selling’ and social media offers businesses a channel through which to do this and do it well - building up advocacy along the way. Keen to hear of any more B2B Social Media good stories that are out there.
Lisa

By: Kipp Bodnar

Kipp Bodnar — Fri, 29 Jan 2010 03:00:14 +0000

John,

Really enjoyed this post. Glad to see you touch on some really important components of B2B marketing. Thanks for including SocialMediaB2B.com as a resource, we are honored to be included.

Kipp