360DigitalInfluence

Over the next few months, be on the lookout for Friday posts about Facebook news, trends, and tools. Today I get my feet wet with three hot tips on this week’s Facebook news.

1. Facebook just announced that applications can now email you newsletters, updates, and purchase information- that’s huge. This makes applications a lot more attractive to brands since brand pages can’t even Facebook message fans much less email them. Has anyone seen this in action? I haven’t. Please share.
2. In the announcement above I noticed that Facebook is pointing users directly to the Federal Trade Commission’s CAN-SPAM website to report companies who don’t unsubscribe you upon request. Another example of Facebook being smart on handling the brand- application- user relationship with minimal responsibility. Their legal team is the bee’s knees (or is it the bees’ knees?).
3. Yesterday, brought the best commentary so far on Facebook’s new privacy policy from Mashable’s Pete Cashmore. In a piece for Telegraph Cashmore points out that while Facebook jumped the gun on openness to compete with Twitter and were a bit dodgy in how they breezed the new “privacy controls” past users, people will quickly adjust or else choose to leave. Cashmore’s original title was Facebook’s Privacy Push: Right Move, Wrong Time?, the Telegraph re-titling does not do the analysis justice.

Discuss.

Thanks to Sam Ilic (flickr: Stage 88) for the awesome photo- I think it embodies the TGIF dream.