360DigitalInfluence

This week, Facebook Friday will look at six of Facebook’s top news stories and how they affect brands. As a bonus- a link to a bit of Facebook psychology.

1. Facebook recently introduced per-post analytics for Facebook pages- these show up only for authenticated pages (see below). For each link, video, wall post, or other content a page administrator posts you’ll be able to see the number of impressions it has gotten along with a feedback percentage (formula: comments or likes/impressions). Facebook provides some good explanation of each number means on their blog.
2. Does anyone have more information on authenticated pages? I’ve made it my personal message to figure out what it actually means since it could affect brands and brand representatives (like PR firms) who are brand page administrators. All I’ve tracked down so far is a message board of people being confused and a mention of authentication in the blog post above where it says, “Once a Page reaches 10,000 fans, the administrator is provided instructions on how to authenticate the Page.” But I am the administrator of a page that large and haven’t heard anything…
3. Doppelganger week? Huh? No one knows. Just go with it.
4. Facebook requires third party advertisers on applications (those banner ads you see on application pages) to agree to new terms. Pretty standard, just make sure if you use one of these providers that they are certified.
5. Facebook introduced new home page navigation and it looks pretty awesome. The only issue I’ve ID-ed is that the new photo upload plug-in I installed is broken so I can’t upload any new pictures yet. This doesn’t alter brand pages but it does raise the profile of applications and games from brands and developers, something discussed here last week.
6. Happy 6th Birthday Facebook!

Briefly noted: Facebook profiles capture our true personality, according to new psychology research.